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The information management system.

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Introduction

Being part of the information management system, Internet has been an essential tool in the exchange of information all over the world, especially in the business area. As Curtis and Cobham argued, the coming together of business and activities and Internet technology has fundamentally changed the environment and structure of business (Curtis: 202). One reason for that is Internet has provided an additional way for trade- Electronic Commerce (e-commerce). This part of the report will illustrate how e-commerce impact on the conduct of business. To achieve that, in the first part, I will explain the concept of e-commerce. Then in the second part, I will discuss its influences on the business in detail. E-commerce is any exchange of information or business transaction that is facilitated by the use of information and communication technologies (Curtis: 204). And according to Whitely (2002), electronic markets, electronic data interchange and Internet commerce are the three categories that an e-commerce system may fall into. ...read more.

Middle

For example, as Curtis argued, in the music and software industries, because of the use of advances in the hardware, the media used to create and store the products has evolved and the distributions of the products are being revolutionized coming along with the releases of Internet as well as online products update. Secondly, e-commerce provides a more convenient way to communicate with the customers. As the Internet provides global access, the business can have a worldwide audience through its websites. (Curtis: 204). This is important for the businesses, just like Mike Johnston, International Chairman of the CIM (Chartered Institute of Marketing's) said: "Customers want to know more and more about the companies they do business with. To serve them well, businesses also need to know more about their customers. The interactivity of new technologies enables companies to get ever closer to their customers - to really understand their needs and their behaviour. Know your customers and you can give them what they really want." ...read more.

Conclusion

Also, by integrating our online and offline marketing activities and continuing to monitor activity on the site, we are able to establish what is proving to be successful and where further work is required. It has proved to be an inexpensive way of successfully reaching our target corporate market." Fourthly, e-commerce enables businesses to be price competitive and increase the sales. Because as Curtis argued, providing information on a website to provide electronic access offers a cheaper way to disperse information for host organization compared with using the traditional ways such as paper based publications or recorded telephone messages. In addition, reduced transaction costs in automated ordering and invoicing systems can lead to lower prices. (Curtis: 207) Thus, as prices go down, the sales may increase. For example, according to http://www.ukonlineforbusiness.gov.uk/, companies marketing online are generating two-thirds more sales than their competitors using marketing activities. However, e-commerce also has brought costs to the businesses. First, it caused significant security issue. For example, when the businesses use Internet to do financial transactions, which require the transmission of financial data. ...read more.

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