• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The topic I have chosen to study is the classic 'Cadbury Dairy Milk' chocolate bar.

Extracts from this document...


The topic I have chosen to study is the classic 'Cadbury Dairy Milk' chocolate bar. With such a wide range of products to choose from it was difficult to narrow down my search, I needed something that had a long history and an impressive reputation. I believe that 'Cadburys Chocolate' has this and more. I decided to concentrate on 'Cadburys Dairy Milk' bar, as it was the first product to come out in 1905. Since then 'Dairy Milk' has evolved into new and exciting confectionary such as 'Dairy Milk Mint Chips' and 'Dairy Milk Biscuit'. Today 'Cadbury' has become so successful it now holds one of the biggest market shares, and is still growing. By completing this project I expect to learn about the founder, John Cadbury and how the product came to be one of the biggest market leaders today along with some of its sister products such as 'Dairy Milk Fruit and Nut' and 'Dairy Milk Caramel'. I am also hoping to learn about how the packaging and manufacturing has changed over time since the 1900s, concentrating on production methods and the design used today. 'What machinery has been introduced and replaced? What is the difference of the demand and output then and now?' Hopefully from this project I won't be the only one learning something new about 'Cadbury' chocolate. I hope the reader will learn more about the history of the product, the manufacturing of the actual packaging and all round information that we don't really take into consideration when enjoying this confectionary. ...read more.


Due to principles, they were not permitted to enter the Universities or military for a career therefore focused their energy on business. Many Quaker families have made their mark on the British business scene - in addition to the Cadbury's, the Fry's of Bristol, Rowntree's and Terry's of York who developed the confectionery business; Sampson Lloyd of Birmingham founded Lloyd's Bank and the Darby's of Coal Brooke were the founders of the British iron industry. In 1847 a larger factory was rented, John Cadbury became partners with his brother Benjamin and the family business became Cadbury Brothers of Birmingham. During the mid 1850s business began to decline, and the partnership between the first Cadbury brothers was broken in 1860. John Cadbury's sons Richard and George, who'd joined the company in 1850 and 1856, became the second Cadbury brothers to run the business, when their father retired due to failing health in 1861. George was more concerned with manufacturing and Richard with selling, but both brothers went out and promoted their goods amongst the trade. The dedication and hard work of the two young Cadbury brothers helped the business survive and grow. The turning point came in 1866 when the introduction of a new cocoa bean processing technique enabled Cadbury Brothers to market a new cocoa essence: "Absolutely Pure - Therefore Best". By the 1870s Cadbury business had outgrown the Bridge Street Factory, and the Cadbury brothers started their search for a new site. ...read more.


Before arrival at the factory the raw cocoa beans have been fermented and dried. On arrival at the processing factory the beans are thoroughly inspected, from then on to be sorted and cleaned. They are roasted in revolving drums at 135. During the roasting the shells become brittle and the beans darken to the characteristic coca colour and aroma. Kibbling and Winnowing are the next processes as the roasted beans are broken down into small pieces known as 'nibs' (kibbling) and the brittle shells are blown away by air currents (winnowing). The nibs are then grounded in steel pin mills and due the heat and friction turns into a thick dark liquid called 'mass'. Coca Butter is then extracted from the mass in heavy duty pressers, what remains after the removal of the cocoa butter are cocoa cakes. These cakes are broken up and ground into a fine cocoa powder which contains the aroma, taste and colour of cocoa. Chocolate is made from cocoa mass, with sugar, cocoa butter and, optionally, milk added. The mixture is then rolled and 'conched' (a treatment whereby chocolate is kept in continuous movement to allow the cocoa mass to thicken and to develop into the right substance). Depending on the desired taste, other ingredients may be added. Finally, the hot chocolate mass must be allowed to cool slowly. This process, called 'tempering', is important for the right crystallization of the cocoa butter. After tempering, the chocolate can be poured into any desired form and hardened. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Analysis of The Cadbury company.

    Statistics from 1994 to 1998. The statistics from the financial overview show the finance has just been increasing positively. They have satisfied shareholders because their share increased by 6%. There has been a boost in the share market value, earning 37.2 pence from 1994 and 39.4 pence in 1998, which was a 6 % increase with in four years.

  2. Case Study: World Wrestling Federation

    The competition was getting intense for the WWF when a contract of its greatest wrestler, Bret Hart, was about to expire. McMahon offered an undenieable contract to Bret Hart to keep majority of the WWF's fans. Unfortunately, the outcome of the contract did not pay out.

  1. Business Aims and Objectives.

    Tesco stores to communicate with other staff to inform them that there are, for example food spillage, the staff can use PA systems, which are addressed over speakers through the store. This way them can inform the customers about the problem and get someone to solve the problem.

  2. Analysis of The Cadbury company.

    John Cadbury devoted the rest of his life to civic and social work until he dies in 1889. Richard and George Cadbury were 25 and 21 when they took over there fathers business. There first five years involved incredibly hard work, with few customers, long hours and living with little expense.

  1. Analysis of The Cadbury company.

    Capital Capital is the posh word for money. Many new businesses get the initial investment needed from loans In banks to relieve money stresses. Most capital does come from the bank in the form of loans but can be a partnership or shareholders money helping you out. Cadburys has a number of shareholders, which they are devoted to

  2. business plan and organise event

    And when similar projects have been completed in the future there has been no problem for the organisers to use school facilities. 3.5 - Critical Path Analysis The most critical path in this analysis is going through 1, 2, 6, 7, 8, and 4.

  1. BUSSINESS AT WORK - Coca Cola

    METHODOLOGY For this project there are many resources that I can gain my information from. The main ones I shall be looking at will most likely be from Internet, the Library and obviously, the Company and or Company Reports. The Internet is a very large and (semi)

  2. E-commerce case study - Online Music Bussiness.

    But a work-group will be set up for jazz music to make information management easier. Below is the hardware required for e-commerce. Server Server is where the webserver software and the commerce server software reside. It manages all information on the network.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work