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Unit 1 Investigating Business of Coca-Cola and Nike

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Unit 1: Investigating Business TASK 2 Business Aims The AIMS and OBJECTIVES OF COCA COLA ENTERPRISE AND NIKE What is an Aim and what is an Objective? State the differences between both. Aim What one intends to do or achieve. Specific Aims for CCE * To create a work place where employees can work without fear of harassment or bullying. * To pride in what they do and how they do it * To be the Best * To always look for talented people who are commercially minded. * Remain one of the best names in the soft drink industry. Specific Objectives for CCE * To reinforce the behaviours and attributes that make they successful * To create a unifying, clear and consistent identity for our business * To provide a framework for leadership and decision making * To reduce the amount of material used to bottle their beverages Objective small targets you strive for an order to achieve your aims. NIKE Specific Aims for Nike * To help the company achieve profitable and sustainable growth. * To corporate responsibility issues they face and how Nike approaches them. * To play a role in effecting positive, systemic change in working conditions within our industries. * To create innovative and sustainable products. * To be the best sports company in the world. * To be the most famous sport company in the world Specific Objectives for Nike * Bring inspiration and innovation to every athletic in the world. * Focus on the needs of athletes. * To eliminate the toxic chemicals commonly used making products and materials. * To help athletes perform better. * To open more stores every year. * To make more money each year than other sports manufacture. Difference between them is that the aim is what you strive to achieve and the objective is what you will deliver. 'Objectives need to be measurable'. ...read more.


If for example Nike would be in difficulties and their share values fall, then many shareholders may sell, which the company vulnerable to a take over bid. Also a public limited company is registered as such with the Registrar of Companies and must comply with many external regulations. The financial affairs of the company the discussions and votes at the annual general meeting are often reported in the media. Because Nike is such a big company and they have for example financial difficulties, this quickly becomes public knowledge. So it is another drawback of forming PLC. Nike chooses this type of ownership because as they are PLC they can sell their shares globally. This will increase their profit so they can for example build for those money new factory or new store. Also if there are more shareholders then the value of shares increases and then Nike will get more money. This type of ownership affects the responsibilities and involvement of the owners in CCE because as they are LTD the owner for example can decide if he wants to sell CCE to someone else or not so, it means that owner controls the company and basically he makes decisions. * Unlimited Liability means that the owners are responsible for all debts. If the business struggles, then the owners may have to sell personal possessions to pay the debts. If they cannot do this, they are declared bankrupt. * Limited liability restricts this responsibility. The owners are liable to pay debts only up to the limits of their investment. They would not usually have to sell their personal possessions. Comparison and Suggestions of business ownership Nike is PLC company so it means they can sell shares to the public, CCE is Ltd company so it means that they can't sell their shares to the public. The two differences between my two businesses ownership are that firstly as Nike is a PLC they can sell their share to shareholders this increases their amount of capital. ...read more.


The main competitors of Nike are companies which manufacturing as well clothes and trainers, such as: Adidas. * Level of consumer spending on different goods and services- * Number of people employed in different activities- * Value of the goods and services produced- * Effects of technological developments- In recent years the number of people employed in different activities increases as the, CCE is a service sector so they manufacture and distribute their goods and as they get more jobs they need more people employed in company in different activities. expand every year they need So, if company develop and expand every year like CCE then they need to employ more people. Also as Nike is the service sector same as the CCE it means that they manufacture and distribute their goods so the number of people employed which they need in recent years in different activities also increases as well as in CCE. One of the reasons is expanding. Task 6 Functional Areas FUNCTIONAL AREAS WITHIN THE COCA COLA ENTERPRISE The spider diagram below shows the main functional areas of Coca Cola Enterprise. Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Sales is the exchange of goods or services for an amount of money or its equivalent; the act of selling. The finance in CCE and Nike is responsible for checking the money going in and out of a business. If there are problems, action must be taken swiftly. Computers and IT means that financial transaction can be recorded immediately and analyzed. Administration and IT support - Nike and CCE receive information daily, in many different ways. This must be dealt with quickly so that customers and suppliers receive prompt answers. Also Nike and CCE generate its own paperwork which must be stored safely in case it is needed again. Computers are an essential part of many businesses as they are used for many administrative tasks. For this reason, many, organizations have a section responsible for maintaining the IT system. ...read more.

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