Vision Is Nothing Without a Plan - Can Business X Succeed?

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Vision is nothing without a plan

Can business X succeed?

Introduction:

I needed to choose a simple business idea and do the necessary research to ascertain whether the business could be a success. Alternatively I would need to look at an existing business and plan how it could increase its success. I decided to see whether my own business could succeed.

I have chosen to look at a children's entertainment company that provides food and entertainment. I will have to research the main aspects that are needed to run and work an entertainment company. I will focus on the marketing side of the business and also the financial aspects. I will need to research advertising, and decide whether or not I would use it.

Children's parties can often be stressful for parents. There is a gap in the market or niche, for this business, so it should be popular. I found this out when doing research in the local area, as I found nothing locally. I wanted to start up the business, and when parents have knowledge of the business they hopefully will realise that it is a good idea and that it would be useful