• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18

With Internet shopping now accounting for 6% of all UK retail and growing at a faster rate than bricks-and-mortar retailing, I believe that now would be an ideal time to start an internet based business.

Extracts from this document...

Introduction

Contents 1.0 Introduction 3 2.0 Proposal 3 3.0 Logistics 7 4.0 Sales & Marketing 11 5.0 Conclusion 16 6.0 Synopsis 17 7.0 Bibliography 18 1.0 Introduction With Internet shopping now accounting for 6% of all UK retail and growing at a faster rate than bricks-and-mortar retailing, I believe that now would be an ideal time to start an internet based business. (www.imrg.org, 2003) There is also the fact that the start of this year saw a series of success cases within the 'dot com' industry. These cases included: "Four Nottingham Trent University graduates, Peter Atalla, 21, Michael Haycock, 23, John Woodcock, 22, and Alan Edmondson, 22, sold their information website for students to a media organisation, International Media Products Group, for �10 million." (proquest.umi.com, 2003) Baring these factors in mind, this report has been compiled in order to outline my proposal for setting up my own Internet Company. It will address issues that surround this subject and justify my choices. 2.0 Proposal My proposal for a new e-business is 'Blue Chimp Clothing', a company that sells fresh new fashionable t-shirts over the Internet. The main difference with this company though is that new and up-coming artists who may have an interest in going into fashion design will produce the designs for the t-shirts. To obtain these designs the artists will have to either post or e-mail their ideas to us where the successful ones will be selected and printed onto the t-shirts. There will be a limited number of t-shirts with each design printed as to hopefully increase the demand for each. To attract the interest of the artists, for each t-shirt with their design that is sold they will receive a percentage of the profit made on that item. I feel that this will be successful not only because of the increase in consumer spending within e-commerce, but also because of the number of young, inspired designers in this country that are currently seeking employment. ...read more.

Middle

This would generally be the most effective and reliable way but would incur a greater cost to the company. On the other hand, you could make sure that the suppliers you deal with delivered the goods to you. This would be very advantageous from a financial point of view but may mean you could end up having to rely on a company whose delivery strategy may turn out to be unreliable. This could result in your customers suffering from the slow service resulting in negative publicity on your behalf. 3.1.2 Outbound Logistics This is the area surrounding the actual delivery of the finished product to your company's customers. Depending on the product in question, this can be done in a number of ways. Firstly, a company such as MFI that sell furniture will generally have their own outbound logistics department that will deal with the delivering the goods. This would enable them to have full control of where and when the goods are delivered. Secondly, specialist logistics companies exist if you wish to outsource the department. These include large haulage companies such as Eddie Stobart that can deal with bulk orders for delivering from warehouse to warehouse, or companies such as Federal Express or DHL who deal with smaller deliveries e.g. taking stock from a warehouse to a distribution outlet or shop. Finally, there is the option of using the national postage system. This would mainly be used for delivering individual packages to people's homes. Again companies such as Federal Express or DHL could be used for this and would be an advantage if speed was necessary, but to do so would generally cost a lot more. I believe that 'Blue Chimp Clothing' would mostly use the national postage system for deliveries to my customer's homes, simply because of the reduced cost for the consumer. As regarding the handling of my stock, initially I would seek to find a supplier that delivered the products itself, but I would also research how financially viable and time saving using an outsourced logistics firm would be. ...read more.

Conclusion

The best ways to utilise this media more effectively is by: i. Creating a teaser ii. Use of a consistent format iii. Have a quick download time iv. Know your readers' interest v. Provide a clear, undeniable and working means of removal. (Anonymous, 2003) * Mobile Phones: a good example of this is the way Topshop and Orange have joined together to display new fashion lines over the WAP (Wireless Application Protocol) on the new mobile phones. (www.imrg.org(topshop), 2003) The main restriction though is the fact that many consumers do not have the most up-to-date phones needed to receive this information. The other main way mobile phones are used is with the SMS (Short Messaging Service). Here customers can be contacted when new products are in stock or when sales or deals are on. I believe that with 'Blue Chimp' solely trading over the Internet the most effective sales channel would come from banner advertising. This can be done on an exchange site that allows you to choose the types of site your banner appears on while choosing the types of banner that will appear on yours. (www.linkhut.com, 2003) There is also the idea of advertising on the radio, although an appropriate audience may not be reached every time, the low cost may be an area to look into. 4.2 Customer Relationship Management "Customer Relationship Management, or CRM, is an information technology industry term for methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships." (crm.ittoolbox.com, 2003) According to Vantive, a CRM solutions provider, the e-customer expects to be able to gain access to a company through e-mail, call centres, faxes and web sites. They also expect an immediate response with a personalised touch. With this, and the fact that the Internet has brought in global competition, many companies have found it hard to differentiate their products from their competitors. This has resulted in many companies moving from a product-orientated view of the world to that of a customer one. (crm.ittoolbox. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    business online

    4 star(s)

    Below the sketches will also show all of the links in each page in the form of a modular diagram. Main Page Once the customer enters the web site this is the first page they'll see. Home page button - this will take the user to the homepage.

  2. Case Analysis Report "Barilla SpA (A)" - Supply Chain Management

    They need to be convinced that the JITD program will not diminish their responsibilities but help the company to reduce its logistics cost. In order to convince the GDs and DOs that JITD program is worth trying: * Provide assurance that if they are uncomfortable they can opt out of

  1. Business Aims and Objectives.

    To help retain staff, businesses such as Tesco usually provide the following: * An induction programme to help new staff settle in quickly. The new employee spends a shirt time learning about the business, touring the premises and meeting colleagues.

  2. The purpose of this document is to define the Context of Cain Motors Information ...

    It provides the reasons (and answers the question 'Why?') for the project. It is updated at key points throughout the project. Change authority A group to which the Project Board may delegate responsibility for the consideration of requests for change. The change authority is given a budget and can approve changes within that budget.

  1. E-commerce in Business Companies of Bangladesh.

    to oversee international trading activities and manage its valuable export business. The EPB issues export licenses or VISAs from the US-allocated textile quota to Bangladeshi manufacturers and exporters. US Customs Service (USCS) regulates trade between the US and other countries and has implemented a system for monitoring VISAs called Electronic VISA Information System (ELVIS).

  2. In this coursework I need to produce a detailed business report on one medium-sized ...

    E3 Organisational functions. All organisations require resources to carry out their functions. One way of judging the success of a business is to compare the resources it uses with the value of the product that results. For example if it is a small business running by it's owner, for example

  1. For my report I will be looking at two businesses, a small business and ...

    by a professional or someone who is experienced in training and helping people to develop their skills Health and safety and conditions at work - Making sure that everyone is safe. They require firms to provide all employees with a secure and risk-free working environment Liaison with trade unions -

  2. This coursework that I intend on completing will be based around setting up a ...

    WHAT TYPE OF MUSIC DO PEOPLE PURCHASE? This type of question is useful for understanding what type of music people are currently interested in. Although it is usually quite obvious as to the music people are interested in, I can however discover whether or not people like other types of music, what music would be purchased the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work