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With Internet shopping now accounting for 6% of all UK retail and growing at a faster rate than bricks-and-mortar retailing, I believe that now would be an ideal time to start an internet based business.

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Introduction

Contents 1.0 Introduction 3 2.0 Proposal 3 3.0 Logistics 7 4.0 Sales & Marketing 11 5.0 Conclusion 16 6.0 Synopsis 17 7.0 Bibliography 18 1.0 Introduction With Internet shopping now accounting for 6% of all UK retail and growing at a faster rate than bricks-and-mortar retailing, I believe that now would be an ideal time to start an internet based business. (www.imrg.org, 2003) There is also the fact that the start of this year saw a series of success cases within the 'dot com' industry. These cases included: "Four Nottingham Trent University graduates, Peter Atalla, 21, Michael Haycock, 23, John Woodcock, 22, and Alan Edmondson, 22, sold their information website for students to a media organisation, International Media Products Group, for �10 million." (proquest.umi.com, 2003) Baring these factors in mind, this report has been compiled in order to outline my proposal for setting up my own Internet Company. It will address issues that surround this subject and justify my choices. 2.0 Proposal My proposal for a new e-business is 'Blue Chimp Clothing', a company that sells fresh new fashionable t-shirts over the Internet. The main difference with this company though is that new and up-coming artists who may have an interest in going into fashion design will produce the designs for the t-shirts. To obtain these designs the artists will have to either post or e-mail their ideas to us where the successful ones will be selected and printed onto the t-shirts. There will be a limited number of t-shirts with each design printed as to hopefully increase the demand for each. To attract the interest of the artists, for each t-shirt with their design that is sold they will receive a percentage of the profit made on that item. I feel that this will be successful not only because of the increase in consumer spending within e-commerce, but also because of the number of young, inspired designers in this country that are currently seeking employment. ...read more.

Middle

This would generally be the most effective and reliable way but would incur a greater cost to the company. On the other hand, you could make sure that the suppliers you deal with delivered the goods to you. This would be very advantageous from a financial point of view but may mean you could end up having to rely on a company whose delivery strategy may turn out to be unreliable. This could result in your customers suffering from the slow service resulting in negative publicity on your behalf. 3.1.2 Outbound Logistics This is the area surrounding the actual delivery of the finished product to your company's customers. Depending on the product in question, this can be done in a number of ways. Firstly, a company such as MFI that sell furniture will generally have their own outbound logistics department that will deal with the delivering the goods. This would enable them to have full control of where and when the goods are delivered. Secondly, specialist logistics companies exist if you wish to outsource the department. These include large haulage companies such as Eddie Stobart that can deal with bulk orders for delivering from warehouse to warehouse, or companies such as Federal Express or DHL who deal with smaller deliveries e.g. taking stock from a warehouse to a distribution outlet or shop. Finally, there is the option of using the national postage system. This would mainly be used for delivering individual packages to people's homes. Again companies such as Federal Express or DHL could be used for this and would be an advantage if speed was necessary, but to do so would generally cost a lot more. I believe that 'Blue Chimp Clothing' would mostly use the national postage system for deliveries to my customer's homes, simply because of the reduced cost for the consumer. As regarding the handling of my stock, initially I would seek to find a supplier that delivered the products itself, but I would also research how financially viable and time saving using an outsourced logistics firm would be. ...read more.

Conclusion

The best ways to utilise this media more effectively is by: i. Creating a teaser ii. Use of a consistent format iii. Have a quick download time iv. Know your readers' interest v. Provide a clear, undeniable and working means of removal. (Anonymous, 2003) * Mobile Phones: a good example of this is the way Topshop and Orange have joined together to display new fashion lines over the WAP (Wireless Application Protocol) on the new mobile phones. (www.imrg.org(topshop), 2003) The main restriction though is the fact that many consumers do not have the most up-to-date phones needed to receive this information. The other main way mobile phones are used is with the SMS (Short Messaging Service). Here customers can be contacted when new products are in stock or when sales or deals are on. I believe that with 'Blue Chimp' solely trading over the Internet the most effective sales channel would come from banner advertising. This can be done on an exchange site that allows you to choose the types of site your banner appears on while choosing the types of banner that will appear on yours. (www.linkhut.com, 2003) There is also the idea of advertising on the radio, although an appropriate audience may not be reached every time, the low cost may be an area to look into. 4.2 Customer Relationship Management "Customer Relationship Management, or CRM, is an information technology industry term for methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships." (crm.ittoolbox.com, 2003) According to Vantive, a CRM solutions provider, the e-customer expects to be able to gain access to a company through e-mail, call centres, faxes and web sites. They also expect an immediate response with a personalised touch. With this, and the fact that the Internet has brought in global competition, many companies have found it hard to differentiate their products from their competitors. This has resulted in many companies moving from a product-orientated view of the world to that of a customer one. (crm.ittoolbox. ...read more.

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