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Working in retail travel

Extracts from this document...

Introduction

PART 1 Working in Retail Travel Travel agencies in the UK are usually independently owned or part of a chain of agencies owned by a single company often referred to as the 'multiple'. A typical day for travel agencies includes booking hotels, car and airplane reservations, and also researching destinations for clients. Most travel agencies make their money from commission which consultants receive from companies e.g. tour operators, airlines, hotels by booking hotels, flights or tour packages. Different travel agencies that operate in the UK are: Lunn Poly Going Places Thomas Cook These are multiple travel agencies; they all work very closely with a tour operator which is either their parent company or is owned by the same group. Going places is owned by Air tours and Lunn Poly is owned by Thomson, a tour operator. In turn both Lunn Poly and Thomson are owned by the TUI group. Travel agent They sell a range of leisure and business travel products and services to outgoing, incoming and domestic tourists to meet their requirements. There are about 7,000 travel agencies in the UK which are members of the Association of British Travel Agents (ABTA). There are different types of travel agencies which include multiple, independent, maniple, e-agent and holiday hypermarkets. Travel agents are the link between the customers and the tour operators, and other principals such as airlines and hotels. Customers go to travel agencies in order to buy a holiday and other travel services. Therefore travel agents advise customers, they suggest possible holidays, they answer questions and make bookings for the customers. It is the travel agents job to ensure that they are selling the right holiday or travel service to the right customer. Travel agents also offer coach, flight, rail or ferry bookings, independent travel arrangements and specialist services for business travellers e.g. travel, car hire and accommodation. Some travel agencies may also provide their clients with ancillary products and services such as travel insurance, foreign currency and travellers cheques, arranging for passports and visas, booking airport parking and advice on health requirements. ...read more.

Middle

They are offered in order to secure customers. * Essential. For example car hire, foreign exchange, insurance and airport parking. This is an advantage as customers will feel that they are being treated as individuals and they can be fully catered for. * Staff training. Regular staff training is vital, as staff need to be up to date with product knowledge in order to answer any questions customers may ask. * Incentives. Commission is offered to staff in order to motivate them to sell the companies' products and services. This is an advantage as staff will feel more confident and will be motivated. At the moment Thomas Cook have a campaign called "Price Match". This campaign has been set up in order to compete against other retailers. Therefore Thomas Cook are giving discounts on holidays and offering free insurance to customers who book with them. This campaign gives Thomas Cook an edge over their competitors. The impacts that trade associations are having on the travel retailers The growth of the Internet has increased the collection of information about travel and tourism products and services. There is an estimation of 30 to 100 million worldwide users, this makes the internet an important part of the travel and tourism industry. Anybody can access information on travel destinations, transport, accommodation and attractions on the internet; they can also make bookings direct with travel and tourism companies using secure credit card facilities. Customers can also get up to date information on a wide range of services such as flight schedules, train timetables, compare costs of similar products and find information about holiday destinations. Since the internet has given customers the ability to plan and book their own travel there has been a decrease in business in travel agents. Questions being raised today, will there be a travel agent in the future? Will the web result in the end of the travel agent? ...read more.

Conclusion

New data protection legislation came into force on 1 March 2000 with the implementation of the Data Protection Act 1998, which updates and reinforces the Data Protection Principles included in 1998 Act. * The Advertising Standards Authority (ASA) The ASA was set up in 1962 to make sure that non-broadcast advertisements appearing in the UK are legal, decent, honest and truthful. The Authority protects the public by ensuring that the rules in the British Codes of Advertising and Sales Promotion are followed by everyone who prepares and publishes advertisements. These are the rules that the industry has written and agreed to follow. The ASA is there to protect the consumer by helping advertisers, agencies and the media to produce advertisements which will not mislead or offend consumers. The Codes are that advertisements should be: - Legal, decent, honest and truthful. - Prepared with a sense of responsibility to consumers and to society. - In line with principles of fair competition generally accepted in business. All advertisements and promotions in non-broadcast media are covered by the Codes and are therefore regulated by the ASA. These include: - Press-national, regional, magazines and free newspapers. - Outdoor - posters, transport, aerial announcements. - Direct marketing- direct mail, leaflets, brochures, catalogues, circulars, inserts and facsimiles; as well as the content of such material, the use of mailing lists for targeting consumers is also covered by the ASA. - Screen- cinema commercials and advertisements in electronic media such as computer games, video, view data services, CD- ROM and the internet. - Sales promotions- on-pack promotions, front-page promotions, reader offers, competitions and prize draws. The ASA will investigate complaints and carry out research for advertisements and promotions in all the media listed above. The ASA aims to promote the highest standards in advertising. It does this by a programme of industry information and training through some 70 presentations and seminars each year. It actively promotes its work and role through a coordinated media relations strategy to the advertising industry and consumers. ?? ?? ?? ?? 2 ...read more.

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