• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Write an analysis of how the Oxfam charity appeal letter tries to persuade people to send in money.

Extracts from this document...


Media Assignment Part one Write an analysis of how the Oxfam charity appeal letter tries to persuade people to send in money. The letter is set out in an interesting way. To begin with, the company/charity is the first thing you see. It is at the top of the page in big, bold writing. This shows clearly whom the charity is, so you know before you read the letter, where your money will go. The paragraphs are nice and short, therefore easy to read. This means that people won't get bored of reading it, and will probably read the whole letter, rather than the first couple of lines. Straight away your eyes are drawn to the bold, or underlined writing. This is most often the important information, or the information that they want you to pay most attention to. Near the beginning of the letter, the writer sounds as if he knows the reader, personally... ...read more.


I think the letter is well structured, as it aims to put across three main points: what the problem is, what they want from you, and how your donation can help. They do not promise you free gifts, and special offers, they hope that you will feel you've benefited by giving a donation to a worthy cause. They seem quite needy for your donation/reply, like you're the only one that counts. To begin with, they remind you of the free pen, "for your reply," assuming that you will reply. Then, further down the letter, they try and stress what a small amount �2 is. "...�2 a month. That's just 6 1/2 pence a day." They use this tactic because if they tell you how much it is per day, you tend to forget the real amount they're asking for, because the donation now sounds really small. ...read more.


They write in a polite way, but really need your reply. This letter provides quite a lot of information and statistics, all of which is very relevant to their circumstances. A lot of facts are used to back up their reasons for wanting your donation. The letter tells you all the good things which could be done with your money, but really, if they get no other donations, they will not be able to do many of the things they state, and they will need a lot more donations to be able to change living conditions for people in the third world countries. For example, �2 on its own will not be enough to build a well and save hundreds of lives. If I could change one thing about this letter, I would make it slightly shorter, maybe a short leaflet, rather than a formal letter. On the whole though, I think this is quite a persuasive letter, and uses many different techniques to encourage people to make a donation. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Apple Incorporation - Case Analysis

    but instead is now an image file inside of the MacOS system folder. This change updates with the use of firmware feasible for both ROMs. Each Mac also had a unique machine identification number (Apple museum, 2004). Apple also offers a better-integrated computer operating system than its competitors.

  2. Business Aims and Objectives.

    The government will also try to influence Tesco by locating their larger stores in enterprise zones where there are more unemployed people. This is a benefit of Tesco as the people can fill in the jobs within the store at a low wage.

  1. Full Assignment

    to have the qualifications and the skills to the job professionally and successfully. By this PEP will be able to hit their first business objective, which is to 'preserve a good family atmosphere in keeping with our great tradition' Marketing and Sales Department In this department, they will help the

  2. Systems Analysis

    I will have to show the sample design to the customer and if the customer accepted the design the job could be completed and ready to allocate to another department and if the customer are not satisfy for the design they will have to send back again for the design team to be design again according to the customer needs.

  1. I am going to create a 4-page leaflet for Oxfam. I'm going to produce ...

    See below for more details. Google search in images for oxfam Selected Very good images. Oxfam logos and young children, some sad, some happy. I can use these in my leaflet. See below for more details. Clipart Not selected I found some fairly good images on this but I found better ones on my google image search.


    In network economy model of organisations, supply chain is defined as a loop. It starts with the costumer and ends with the costumer. All materials and finished products, all information, even all transactions flow through this loop7. Figure 2: Network economy model of supply chain In network model of supply

  1. Richer Sounds

    Internal changes and the actions that are taken * A healthy income of suggestions from colleagues are taken in, at least 90%. All these ideas may be small but they are as equally important as big ideas. They all help the staff do their jobs better which, in turn, give a better customer service.

  2. Job analysis

    tasks, KSAOs, and job context for a particular job * Yields information helpful in the recruitment, selection, and employment domains in such activities as communicating job requirements to job applicants, developing selection plans for KSAOs to focus on when staffing a job, identifying appropriate assessment methods to gauge applicants' KSAOs,

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work