• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Adaptation of multimodal McClures pickles advert as a radio interview

Extracts from this document...


Adaptation of multimodal McClure's pickles advert as a radio interview A- but first (.) if you have just joined us (.) today we are just about to go into food hour in conjunction with culture month right here (1) on the nation's number one for entertainment radio (1) Select FM [RADIO JINGLE] (16) today in food hour we're going to cater for the err (.) more cultured (.) listeners of Select FM [laughter] (.) never mind (.) I'm joking because due to the success of programs such as Come Dine with Me (.) the dinner party once only hosted by the select few (.) has now become a widespread national past time (.) meaning wine sales have soared through the roof (.) and here to try and capitalize on this is Kevin Adams (.) who has come all the way from Detroit to inform us all about the relevance of McClure's pickles to the common dinner party (.) welcome to the show Kevin (.) how are you B- i'm very well thank you Simon A- so tell me (2) when would you bring pickles (.) the familiar midnight snack for males everywhere (.) to a refined dinner party, as opposed to a nice bottle of wine [laughter] I know what I'd prefer B- I bet you would (.) well (.) when would you Simon (.) that is the question often asked by the young newlyweds (.) ...read more.


Naturally this change entailed a modification of register and fluency, though the purpose remained the same: to persuade people to take pickles to a dinner party instead of wine. Whereas the magazine advertisement was written and intended to be read, the radio transcript that I have created is for an interview that could be heard by anyone so these modifications were made so that it would be able to address an audience instead of a sole reader. The manner of the interview is formal as it is a radio broadcast; however the two participants are of equal status so they are at ease and often slip into informal registers: "I bet you would (.) well (.) when would you Simon" This does conform to the complete formality of the original advert; however the radio broadcast does feature some colloquialisms: "let's be honest ok (.)", which are necessary in a radio broadcast to conform to the personable manner in which the advert addresses the consumers. Both the advert and the transcript feature subject specific lexis, which help to establish the context of the interview: "a riojo perhaps (.) a Borolo a priorats (.)" The radio interview begins and ends with a formulaic utterance introduction to the station which includes a jingle, and also a vocative to personalise the discourse, as well as a hospitality token: "Kevin (.) how are you". ...read more.


This is because both the interviewer and representative from McClure's are experienced in the medium and are well rehearsed. These are all features not found in the multimodal advert. This is because the multimodal advert does not need to try as much as the radio broadcast to attract the consumer's attention as it is able to use typographical features such as the image, text and font, and this needs to be addressed when converting the copy into a transcript. The intonation patterns reflect the semantics of the interview, with rising intonations representing questions, and falling representing the completion of a statement. This is necessary without the presence of punctuation like in the advert. Also the pitch remains midway throughout which is typical of everyday speech encounters, representing the comfortable setting. The use of sound in the form of the radio jingle at the beginning and end of the radio is common in radio broadcasts as it signifies the beginning and end of each segment, and helps to direct the listener's attention. The jingle is also the personality of the radio station that the presenter Simon is representing, and this differs from the advert as the adverts sole party is the McClure's company, whilst the radio interview, benefitting McClure's, is made at the expense of the radio station, which is why the interviewer begins and ends the discourse, as he is representative of the radio station, whose presence is signified by the radio jingle. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Language: Context, Genre & Frameworks section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Language: Context, Genre & Frameworks essays

  1. Marked by a teacher

    Language Aquisition Notes

    5 star(s)

    a queasy distaste for the vulgarity of "between you and I", "these sort", "the media is" ... precisely the kind of distaste I feel at seeing a damp spoon dipped in the sugar bowl or butter spread with the breadknife' (Guardian 9-9-1968)

  2. Marked by a teacher

    Exploring the genre and style of the Political Interview - Paxman and Galloway interview

    5 star(s)

    Methodology For this investigation, secondary source data was gained in the form of two individual transcripts of Newsnight interviews between Paxman and George Galloway and Theresa May. These were obtained from the internet as opposed to being recorded from live programmes for numerous reasons.

  1. Marked by a teacher

    English Monologue - Demons

    3 star(s)

    I've always dreamt along with my life that I'd be modest but the demons make me the opposite of moderate; wanting to be immaculately polished with everything I do, but now I'm just the spirit of a hustler and the swagger of a college kid.

  2. Turn taking mechanisms in conversation.

    B: Paul Weller (.) Beatles .... This is an example of a question and answer adjacency pair. Another adjacency pair occurs further down the passage with the assessment - agreement pair between N and B N: Oh I love Abba B: Abba are superb Examples of greeting-greeting adjacency pairs are

  1. An exploration of the extent in which childrens TV presenters accommodate to the participants ...

    The contestants only have a small amount of interaction with the presenter therefore there was little humour or praise directed to the contestants from the presenter, unlike the other two shows I studied which had much more presenter-contestant interaction. Main Section: Effect of genre on discourse GSP In Best of

  2. Analysis of a Multimodal Advert

    This double meaning inspires the consumer to read the copy, making the design of the advert successful, as this is the first thing to influence the consumer at first glance. This is needed as the considerably small and lengthily font isn't typical of print ads which are traditionally meant to put across a quick message.

  1. Language Investigation: Barack Obama Inaugural Address

    The success of our economy has always depended not just on the size of our Gross Domestic Product, but on the reach of our prosperity; on our ability to extend opportunity to every willing heart - not out of charity, but because it is the surest route to our common good.

  2. The aim of this project is to investigate the changing face of Radio 1. ...

    threeish but whether its slightly before or slightly afterwards im 38 not sure = 39 C: yeah but its never, s? er, you know, but you've been getting slack at the tea business 40 (1.0) jess dya want a cuppa tea 41 J: yeah id love one = 42 C:

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work