Evaluate the postmodern discourse concerning cosmetic surgery and the 'mask of aging' Western Societies

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Evaluate the postmodern discourse concerning cosmetic surgery and the ‘mask of aging’ Western Societies.

Grogan, Sarah (1999) Body Image: understanding body dissatisdaction in men, women and children. London and New York: Routledge

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Body Image: The picture of our own body which we form in our mind, that is to say, the way in which our body appears to ourselves. (Schilder, 1950: 11)

  • (25) Slimness is seen as a desirable attribute for women in prosperous western cultures, and is associated with self-control, elegance, social attractiveness and youth…women have always been encouraged to change their shape and weight to conform to current trends. Through the ages women have undergone pain to attempt to conform to the current ideal. This is clear in relation to procedures such as foot binding and the wearing of restrictive corset, where women suffered discomfort and immobility in the name of particular fashions. In Western society in the 1990s we have replaced these practices with strict diets and cosmetic plastic surgery…
  • (49) The 1990s saw a significant increase in the numbers of women receiving cosmetic surgery in Britain and the US, especially liposuction and breast augmentation procedures. More and more women are turning to plastic surgery to change the shape of their bodies.
  • Not a recent phenomenon…. Not until the mid-twentieth century that cosmetic surgery (i.e. aesthetic purposes) emerged. Naomi Wolf (1991) traces the beginnings of what she calls the ‘surgical age’, where cosmetic surgery became a mass phenomenon. Today cosmetic surgery accounts for about 40 percent of plastic surgery, mostly performed on women who are dissatisfied with the way they look.
  • Why? The question of why women undergo unnecessary surgery to make their bodies more pleasing may help us to understand the nature of body dissatisfaction in women.
  • Feminist viewpoint…
  • Women as active and knowledgeable agents who make decisions based on limited range of available options. Women see through the conditions of oppression even as they comply with them. Women making free choices, although thses ‘choices’ are limited by cultural definitions of beauty and by the availability of particular surgical techniques. The ‘choices’ need to placed within a framework which sees women’s bodies as commodities.
  • A way to re-negotiate identity through changing the appearance of the body.
  • Kathryn Morgan (1991) → more mainstream feminist view. She argues that although women may feel that they are making a free and informed choice, they are not really free to make a genuine choice because of patriarchal cultural pressures on them; that, although women may say that they are creating a new identity for themselves, they are really conforming to traditional (male dominated) ideologies of how womens bodies should look. She argues that women who believe they are somehow taking control over their bodies by opting for plastic surgery have really been coerced by family, friends, partners and indirectly by the medical professions…….
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Gilman, S.L. (1999) Making the Body Beautiful: a cultural history of aesthetic surgery. Princeton, New Jersey: Princeton University Press.

  • In a world in which we are judged by how we appear, the belief that we can change our appearance is liberating. All of us harbour internal norms of appearance.

BEAUTY & AGE

  • If the size and shape of body part come to be a measure of the boundary between the erotic and the unerotic, the perceived age of the body comes to have analogous importance. How does on “pass” as “young”? Age was understood by ...

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