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Government Health Campaign: The Change4Life campaign aims to help families to eat healthier and educate them on the importance of exercise.

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Introduction

Transfer-Encoding: chunked ´╗┐Government Health Campaign: Change4Life The Change4Life campaign aims to help families to eat healthier and educate them on the importance of exercise. This is because it hopes to tackle the rising issues of obesity in households. Change4Life responds to an urgent need to tackle the disturbing rise in obesity. It was launched in England in 2009. The original purpose for the campaign was a societal movement, which meant that it was a childhood obesity prevention strategy. The campaign is reinforced by the Department of Health and intends to target the growing problem of obesity in a very hands-on, positive way, by implanting healthy eating and exercise habits into people from a young age. The campaign had targeted parents of children between the ages of 5-11. Particularly those from boroughs of the population where parental attitudes, beliefs and behaviours showed that their children were more likely to gain excess weight. Change4Life mission today is to encourage individuals to eat well, move more and live longer. http://www.physicalactivityandnutritionwales.org.uk/Documents/740/DH_summaryof_change4lifeoneyearon.pdf (accessed on 05/01/2016) https://www.noo.org.uk/core/eval_reports (accessed on 05/01/2016) It is a government programme to tackle children obesity by helping families recognise the effect of unhealthy or excessive eating can have on a child?s life. ...read more.

Middle

The Government Office for Science’s Foresight Report implied that “if we don’t take action now, our society will be consumed by a major public health problem matched only by climate change in both its scale and complexity.” This further shows the risk and completion associated with obesity can have on society. It also highlights the importance of Change4Life campaign in society. The phrase “major public health problem” can imply that obesity can cause the NHS billions, further making it less likely to have an NHS in future. According to Prime Minster David Cameroon obesity cost on the NHS was £4.2 billion in 2014 had risen to £6.4 billion by the end of 2015. The Government Office for Science’s Foresight Report implies that by 2050 the figure would drastically rise to £50 billion. Further, becoming a finical and social problem for the general public and government. This also shows the importance of Change4Life campaign because it might http://www.nhs.uk/Change4Life/supporter-resources/downloads/Help_stop_childhood_obesity.pdf (accessed on 05/01/2016) https://fullfact.org/news/how-much-does-obesity-cost-nhs/ (accessed on 05/01/2016) Impact of Change4Life The Change4Life had been successful in impacting 85% of their target audience, who were households with children. The health campaign had won fifteen industry awards and multiple sub-campaign such as; Start4Life, which is only targeted for women and middle-aged adult. ...read more.

Conclusion

https://www.nhs.uk/change4life-beta/campaigns/sugar-smart/home?gclid=COvl5_DB8MoCFQkq0wodIoUC8A&gclsrc=aw.ds (accessed on 05/01/2016) http://www.nhs.uk/change4life/Pages/schools-supporters.aspx?filter=SchoolResourceSetting (accessed on 05/01/2016) https://campaignresources.phe.gov.uk/schools (accessed on 05/01/2016) Sport Clubs in Secondary and Primary Schools Change4Life had established sports clubs to attract the interest of children and young people who have not usually taken part in physical education or sport and are consequently less active. The sports clubs were designed to educate children and young people about how to lead a health active lifestyle. The sport activity for children was surrounding five different multi-sport themes, such as creativity, treasure hunt, and combat. For young people the clubs were related to Olympic and Paralympic sports, such as wheelchair basketball and softball. http://www.nhs.uk/change4life/Pages/sports-clubs.aspx (accessed on 05/01/2016) http://www.nhs.uk/change4life/Pages/primary-schools-sports-clubs.aspx (accessed on 05/01/2016) http://www.youthsporttrust.org/how-we-can-help/programmes/change4life-sports-clubs.aspx (accessed on 05/01/2016) The latest evaluation of the sports clubs from Change4Life had shown that since the clubs started in 2011 a remarkable two hundred twenty-five thousand children and young people have joined. Primary schools had seventy thousand children who took part in over four-thousand primary school clubs in the previous year with over fifty thousand clubs sessions being put on for young people. Since joining the primary clubs over one hundred one thousand children now feel positive about being active and playing games, whilst almost seventy-five thousand are now achieving sixty minutes of activity on most days of the week. https://www.canterbury.ac.uk/social-and-applied-sciences/human-and-life-sciences/spear/research-projects/change-4-life-school-sports-club.aspx (accessed on 05/01/2016) https://www.jfhc.co.uk/uploadedFiles/Redbox/Pavilion_Content/Our_Content/Social_Care_and_Health/videos/JFHC_videos/2a%20Chris%20Wright%20Change4Life%20JFHC.pdf (accessed on 05/01/2016) ...read more.

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