In this unit I will be planning, carrying out and evaluating a health promotion. A health promotion is “a wide range of activities, all of which have a part to play in promoting health” (Moonie, 2005, p146). I will decide upon an area to promote which is relevant to myself and those in my life, then I will decide on which approach I will use to get my message across. I will look at my target group and make my campaign appropriate to that group. Once I have completed my campaign, I will evaluate my success.

I have chosen testicular cancer as my topic. This form of cancer develops from within the cells in the testes. It usually presents as a lump in the testicle. If the cancer is not treated, cancer cells can spread to the lymph nodes or other organs. Cases of testicular cancer are rising dramatically. At present there are about 2,000 cases a year in the UK (Everyman, Online).

Testicular cancer is the most common cancer amongst young men. Between the age of 15 and 50 about 1 in 500 develop the disease. A simple check done regularly, about once a month, can help detect early signs of the disease. The treatment at this stage is much simpler and the cure rate is more than 99%. There is also a good chance there will be no further problems (Orchid cancer, Online).

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My husband, stepsons and male friends all fall into this age range. This is my target group. I discussed the subject of checking for testicular cancer with them, and I was surprised to learn that not one of them had ever done so. I then spoke to my female friends and asked them to speak to their partners, sons, fathers and brothers who fell into this age range. Again most said that they had never checked. I concluded from this informal research that there was a felt need in people for the opportunity to gain information about testicular cancer.

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