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Public Health in Century 21

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Introduction

MODULE: Public Health in Century 21 REPORT: Critique of a recent newspaper article related to Public Health WORD COUNT: 500 The following essay will explain why a recent newspaper article has been raised as a public health issue, and the effect the content has on the reader. The newspaper article, 'Parents told to fat check their children' (Iggulden and Goodchild, 2007) raises the public health issue of obesity. The National Institute for Health and Clinical Excellence (NICE) published guidance on obesity in adults and children in December 2006, recognising obesity is a complex problem in the twenty first century (NICE, 2006). The underlying message the article is trying to communicate is that schools are looking to become health-supporting environments (Scriven and Garman, 2007). The article has targeted parents of school age children, using an authoritarian tone, this can be seen from the first words in the tile, 'Parents told to'. ...read more.

Middle

Secondly, the article could have a 'forbidden fruit effect' with the reader. This means individuals may seek to deliberately defy the health warning (Earle et al, 2007). An example of this is the mass media campaign surrounding Jamie Oliver's campaign to make school dinners more nutritious in 2005 (BBC, 2007). There was a backlash from some parents whose children struggled to accept the healthy menus, "because they don't eat this kind of food at home". The parents would turn up at the school gate at dinner time, with burgers and chips for their children (BBC, 2005). The above article reflects this, with a view from the National Parent Teachers Association, "This is just going to send responsible adults in to a panic and will be ignored by people who already feed their children a poor diet" (Iggulden and Goodchild, 2007). ...read more.

Conclusion

and Haggart, M. (2003) Public Health and Society. New York, USA: Palgrave MacMillan Earle, S., Lloyd, C., Sidell, M. and Spurr, S. (2007) Theory and Research in Promotion Public Health. UK: Sage Publications Iggulden, A. and Goodchild, S. (2007) Parents told to 'fat check' their Children. Evening Standard, 16 November 2007, p.27 Maibach, E. and Parrott, R. (1995) Designing Health Messages: Approaches from Communication Theory and Public Health Practice. UK: Sage Publications Marsh, P. (2004) Poverty and Obesity [online] Available from: www.sirc.org/articles/poverty_and_obesity.shtml [Accessed: 19.11.2007] National Institute of Clinical Excellence (2006) Obesity: the prevention, identification, assessment and management of overweight and obesity in adults and children. Clinical Guidance Available from: http://www.nice.org.uk/guidance/CG43 [Accessed: 04.11.2007] Scriven, A. and Garman, S. (2007) Public Health: Social Context and Action UK: McGraw Hill, Open University Press World Health Organisation (2005) The Media and Public Health [online] Available from: www.euro.who.int/document/e82092_2.pdf [Accessed on 19.11.2007] APPENDIX I Newspaper Article Iggulden, A. and Goodchild, S. (2007) Parents told to 'fat check' their Children. Evening Standard, 16 November 2007, p.27 ...read more.

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