• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare and contrast how the film language used in the two trailers for bend it like Beckham targets different audiences

Extracts from this document...


Compare and contrast how the film language used in the two trailers for bend it like Beckham targets different audiences The purpose of a film trailer is to promote a film and to try and to portray the film genre and narrative to a certain audience to get them interested, and to encapsulate the film in a little over two minutes and hopefully indicate the unique selling point of the film. The trailer holds our attention because the images change really quickly and we must concentrate all the time or we may miss something. From the trailer we are able to get an idea of narrative and genre of the film and what visual style it will take. Film trailers target specific audiences through their film genres. The importance of a film genre is that it shows what type of film it is. The genre is established through codes and conventions. Codes and conventions are the accepted way of doing things in a particular genre. Trailers are important because they promote a film to get the largest audience possible. The trailer can also promote the high profile actors/actresses of the film as well. A poster has a harder task; it must catch our attention and give us information about the film in one still image. Bend it Like Beckham released to very different trailers which certainly has a cross-over appeal in which you can grasp the fact that one trailer is predominantly targeted towards females (Trailer 1) where there are more scenes that make girls better and show them up a bit and one is for males (Trailer 2) with scenes directed towards males, both trailers are mainly directed for teenagers to mid twenties. You would expect to see trailer 1 in the cinema before a teen chick film, or sports or comedy movie and maybe during a soap on T.V, and you would expect to see trailer 2 before sports, action and comedy films, and possibly during a football match on T.V. ...read more.


The narratives constructed by the editing in the trailers show you about a young Indian girl who has two loves, football and David Beckham. But unfortunately she comes from a very strict Indian family who feel that playing football is a waste of time. The story, using very amusing and differing characters, pokes fun at the Indian lifestyle in comparison to that of the English lifestyle and sexism and sexuality in football. Trailer 2 gives you much less about the plot and concentrates more on the football factor therefore attracting more male viewers in general. Editing: Editing is the ways in which separate shots in a moving image text are placed together in the post production process. Non-Diegetic sound is also added in this process. The editing organizes the narrative, presents questions or problems that need to be resolved, makes connections, develops themes and generates meaning. In trailer 1 the editing is very fast and faster than trailer 2, the speed alters during it to keep the viewer interested and is wants to show all the complicated relationships and comedic nature of the film. Trailer 2 is very slow at the start with a heart beat to grab the viewers' attention and create tension while you see people juggling a ball with there feet making football seem very deep. There are fewer scenes than in trailer 1 and more shots for boys. It shows one scene at a time with out too much montage and quick changes to give the target audience more time to think about each scene. Also there are about 85-95 takes during trailer 1 and fewer during trailer 2- about 40 cuts so 'boys can follow it'. And in trailer 2 there are captions which anchor the images seen afterwards. The tag lines mix the two reasons why that trailer is supposed to attract mainly male viewers. 'Sexy football' and the 'beautiful game' are shown across the screen before clips of the girls changing which is also quite humorous, also ...read more.


Dad is trying to teach her mother about the offside rule but she is more interested in what various sauces and bottles he is using to teach her. There is also a clever bit of editing with diegetic sound when there is a scene as the guys watch the girls watch football in the stands and one of them comments "Do you think the girls change shirts after the match" then the trailer moves to the changing rooms where one of the players says "absolutely" while taking her football shirt off but has got nothing to do with the previous comment. There is also a non-diegetic dramatic echoed sound at the beginning when the girls touch the football. The Voiceover in trailer 1 sounds persuasive and interesting and doesn't talk too much which gives the viewer a chance to take the film in. Also the voice sounds a bit like a commentator which is convenient as the film is about football. The voiceover talks about it being a film about 'girls wanting more...', 'fitting in', and 'standing out'. This anchors all the representations about Jess. She wants more, she wants to be able to play football for the girls team and be freer of her religious constraints and not just stay home and cook round djipati. She wants to fit in to the English lifestyle and fit into her team although she still stands out because of her traditional background. Conclusion: I conclude that the representations can affect the audiences attracted to each trailer, trailer 1 has fast scenes - a woman quickly change their emotions and has more female jokes like trailer 2 has more male jokes and slow scenes and has a lot of football in it. You can see how a strict Indian culture is represented and is different from English culture. You can argue that both trailers have a small range of polysemic readings due to what you can connote from certain scenes as a re presented version of reality. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Films section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Films essays

  1. Compare and contrast the ways in which two horror films ...

    Towards the end of the film, John Klein starts to have flashbacks of what is going to happen. It is some sort of vision, and the director uses this technique to give the audience instant anticipation of what is to come.

  2. My task is to study in detail a minimum of 3 scenes from the ...

    When Zhora is within shooting range, the camera zooms out statically. There is a long shot when Deckard is aiming to shoot. When the gun is shot and Zhora is hit the scene goes into slow motion. As Zhora falls through the glass with her transparent coat flowing behind her literary allusion is used.

  1. In this essay I will be comparing the methods employed in the production of ...

    The trailer also utilises tracking shots, following the characters in their journey through the scene. One scene that captures this would be mid-way through the trailer when we see a woman running, the natural fields behind her lost in a blur.

  2. The task was to produce a 3 minute teaser trailer (a romance sport genre), ...

    as this makes the audience aware of the location and the skills of the character and as a result this will mean that the audience will feel more intense about the film and therefore they will most probably continue to watch on, which is what we were trying to achieve.

  1. For the romantic comedy trailer, I looked at many different trailers and also researched ...

    Pamela came up with a very good idea that there would be a good scene that when on the picnic date. We had some ups and downs during our planning process which was all resolved in the end.

  2. The_scene_I_am_about_to_analyse_is_from_the_first_few_scenes_of David Fincher's Fight Club

    Jack is sat on his toilet reading an Ikea catalogue as though it were a pornographic magazine, the shot starts off as a medium long shot taking from a low height showing us Jack with his trousers around his ankles as he sits on the toilet, with his phone between his ear and his shoulders, waiting on hold.

  1. How does the film language in the opening of Bend It Like Beckham introduce ...

    This puts the audience in the position of thinking Jess is a main character. The camera then zooms in on Beckham with his arm around Jess and uses this image a graphic match to bring the scene with the image on the screen of a studio.

  2. In the trailer of Drag me to hell, the first scene in the trailer ...

    Through this the audience can see that the old woman is supernatural in a sense or perhaps she has a demon within her. The conventions are twisted and subverted as the young lady who is meant to be naturally stronger then the much older woman is actually the victim and the weaker one.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work