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Compare and contrast how the film language used in the two trailers for bend it like Beckham targets different audiences

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Compare and contrast how the film language used in the two trailers for bend it like Beckham targets different audiences The purpose of a film trailer is to promote a film and to try and to portray the film genre and narrative to a certain audience to get them interested, and to encapsulate the film in a little over two minutes and hopefully indicate the unique selling point of the film. The trailer holds our attention because the images change really quickly and we must concentrate all the time or we may miss something. From the trailer we are able to get an idea of narrative and genre of the film and what visual style it will take. Film trailers target specific audiences through their film genres. The importance of a film genre is that it shows what type of film it is. The genre is established through codes and conventions. Codes and conventions are the accepted way of doing things in a particular genre. Trailers are important because they promote a film to get the largest audience possible. The trailer can also promote the high profile actors/actresses of the film as well. A poster has a harder task; it must catch our attention and give us information about the film in one still image. Bend it Like Beckham released to very different trailers which certainly has a cross-over appeal in which you can grasp the fact that one trailer is predominantly targeted towards females (Trailer 1) where there are more scenes that make girls better and show them up a bit and one is for males (Trailer 2) with scenes directed towards males, both trailers are mainly directed for teenagers to mid twenties. You would expect to see trailer 1 in the cinema before a teen chick film, or sports or comedy movie and maybe during a soap on T.V, and you would expect to see trailer 2 before sports, action and comedy films, and possibly during a football match on T.V. ...read more.


The narratives constructed by the editing in the trailers show you about a young Indian girl who has two loves, football and David Beckham. But unfortunately she comes from a very strict Indian family who feel that playing football is a waste of time. The story, using very amusing and differing characters, pokes fun at the Indian lifestyle in comparison to that of the English lifestyle and sexism and sexuality in football. Trailer 2 gives you much less about the plot and concentrates more on the football factor therefore attracting more male viewers in general. Editing: Editing is the ways in which separate shots in a moving image text are placed together in the post production process. Non-Diegetic sound is also added in this process. The editing organizes the narrative, presents questions or problems that need to be resolved, makes connections, develops themes and generates meaning. In trailer 1 the editing is very fast and faster than trailer 2, the speed alters during it to keep the viewer interested and is wants to show all the complicated relationships and comedic nature of the film. Trailer 2 is very slow at the start with a heart beat to grab the viewers' attention and create tension while you see people juggling a ball with there feet making football seem very deep. There are fewer scenes than in trailer 1 and more shots for boys. It shows one scene at a time with out too much montage and quick changes to give the target audience more time to think about each scene. Also there are about 85-95 takes during trailer 1 and fewer during trailer 2- about 40 cuts so 'boys can follow it'. And in trailer 2 there are captions which anchor the images seen afterwards. The tag lines mix the two reasons why that trailer is supposed to attract mainly male viewers. 'Sexy football' and the 'beautiful game' are shown across the screen before clips of the girls changing which is also quite humorous, also ...read more.


Dad is trying to teach her mother about the offside rule but she is more interested in what various sauces and bottles he is using to teach her. There is also a clever bit of editing with diegetic sound when there is a scene as the guys watch the girls watch football in the stands and one of them comments "Do you think the girls change shirts after the match" then the trailer moves to the changing rooms where one of the players says "absolutely" while taking her football shirt off but has got nothing to do with the previous comment. There is also a non-diegetic dramatic echoed sound at the beginning when the girls touch the football. The Voiceover in trailer 1 sounds persuasive and interesting and doesn't talk too much which gives the viewer a chance to take the film in. Also the voice sounds a bit like a commentator which is convenient as the film is about football. The voiceover talks about it being a film about 'girls wanting more...', 'fitting in', and 'standing out'. This anchors all the representations about Jess. She wants more, she wants to be able to play football for the girls team and be freer of her religious constraints and not just stay home and cook round djipati. She wants to fit in to the English lifestyle and fit into her team although she still stands out because of her traditional background. Conclusion: I conclude that the representations can affect the audiences attracted to each trailer, trailer 1 has fast scenes - a woman quickly change their emotions and has more female jokes like trailer 2 has more male jokes and slow scenes and has a lot of football in it. You can see how a strict Indian culture is represented and is different from English culture. You can argue that both trailers have a small range of polysemic readings due to what you can connote from certain scenes as a re presented version of reality. ...read more.

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