Content analysis of a magazine - Kerrang

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James Fallon                B10JP

Content analysis of a magazine

The magazine that I am analysing is called ‘KERRANG!’. When the magazine is first opened there is a contents page. This is very brief but explains what news; features, reviews and regulars are in this week’s issue. This is laid out so it is very easy to read and it mentions everything included. The contents are written in a small, white font on a black background, this is to make the writing stand out and be easier for the reader to read. Also on the first page is the editor’s column. This is column usually involves him either describing the content of the issue, or him answering a popular question that has been posted in. This is usually in a small box situated in the top right hand corner. This is not necessarily supposed to be read as it is written in very small, white copy. I think it is written this small as most people skip through the opening content page and just flick through the magazine. This page also has a very big picture of a famous artist and what page his/her interview is on. The layout for this page is very well done as all the contents are put in a straight vertical column in a medium sized font, which makes them very easy to find and read. The page is designed so that it is easy to read and to make it easier for the target audience to find what they are looking for.

The first twelve pages are about news of live gigs and forthcoming albums from the artists that are featured in the magazine. These are for the readers of the magazine who are likely to either buy the bands albums or go to their gigs. Usually on the first page there is a huge picture of an artist(s) with a largish section about what projects they are working on and what they are planning to do. This is usually written in a lot of smallish paragraphs. The words are written in very small characters, which means young children shouldn’t read the magazine, as they might not be able to read such small print. Also the language in the magazine is quite complex and there maybe some expletives involved in the writing. This is because the target audience is older teenagers to young adults and the language involved is usually relevant to them. The magazine is laid out so that the artist is recognised straight away as there is a photo taking up the whole page. This is good so the reader would know exactly whom they are going to read about before they read the article. The rest of the news pages are just a selection of news columns that have being going on that week. These are designed so that they are just skimmed over and so that the main news can be found in a matter of seconds. This is a good design, as otherwise the reader would get another magazine, to find out this information quicker.

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After the news section there is quick section on up and coming bands that the magazine rates quite highly. This is laid with a picture of a band and then a small section of text explaining where they come from, what genre of rock music they play and when their album/EP is coming out. This is to make sure that the information is short and snappy and so that if the reader hears that band’s name again they will remember all of what was written down in the article about them. The design is mainly a big picture of the ...

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