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For this assignment I have to choose three companies that work in the same area. The area that I have for this assignment is in hotels. The three hotels that I have chosen are the following- Crown & Castle- Butley Priory- The Angle Inn.

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Introduction

Introduction: For this assignment I have to choose three companies that work in the same area. The area that I have for this assignment is in hotels. The three hotels that I have chosen are the following > Crown & Castle > Butley Priory > The Angle Inn In order to complete this assignment I have to compare all three companies, in order to do I will you their websites and their brochure. Crown and Castle website gives its potential customers the opportunity to look at some of the information about the hotel. They have given a variety of information about the hotel, which the members of the public can view for themselves and make a decision of the hotel while viewing the website. Crown and Castle give its customers information like the history of the hotel, what the hotel looks like, what special offers they are giving etc. The website also give the opportunity to book a stay at the hotel over the Internet. There is also a page whereby the user can see how much it would cost for them to stay at the hotel. On the website there are no thumbnail link which gives the user a chance to enlarge an image. I think that there is no point of a thumbnail link as all the images are at reasonable size and clear to see. ...read more.

Middle

Under each of the section it gives you the price on staying at the hotel per night. On the website there are no thumbnail link which gives the user a chance to enlarge an image. I think that there is no point of a thumbnail link as all the images are at reasonable size and clear to see. The website also has another purpose, which is to provide the local community of their existence. The appearance of the website is plain and simple. The website has a white background with the writing in 'Times New Roman'. The colour is in blue. The uses of images that they have used are good and they correspond to what is in the text. The positioning of the images is all over the page. One of the common similarities that Crown and Castle has that all of the website is that they all have the same features. This website is user friendly because is it very easy to use throughout the site. The website is not at all confusing to use and all you have to do is click on the button and the information will appear. If the user did get lost all he/she will have to do is click on the button on the top of the page. It is the same as Crown and Castle website. ...read more.

Conclusion

They have given a variety of information about the hotel, which the members of the public can view for themselves and make a decision of the hotel while viewing the brochure. Crown and Castle give its customers information like the history of the hotel, what the hotel looks like. There is also a page whereby the user can see how much it would cost for them to stay at the hotel. The brochure also has another purpose, which is to provide the local community of their existence. Crown and Castle have used their corporate colours in the brochure. The brochure is eye catching. They have used the text effectively and appropriately. I say this because the use of language is very easy to understand. The usage of images has been placed in the right order. What I mean by this is that it keeps the reader attracted to read more. One of the common similarities is that the entire brochure gives out almost the same type of information. The Crown and Castle brochure is very user friendly as the layout is very good for anyone to follow. It is very easy to use and gather information. They have plain and simple English throughout the brochure. The brochures are aimed at people in their late 30s and those who are retired. There are no changes that I would make. Vrajesh Patel 1 ...read more.

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