Effects of the Internet of Bagozzi's exchange paradigm
In what ways has the development of the Internet created challenges to Bagozzi's views of exchange? "Bagozzi's exchange paradigm has emerged as a framework for conceptualising marketing behaviour." (Bagozzi, 1975: pp. 32). This theory identifies the parties involved in any transaction, and the intangible and tangible entities are exchanged. By identifying the actors/parties, this theory acts as a valuable managerial tool, by helping to think what is being exchanged, and with whom. This theory has helped to see beyond the tangible products being exchanged, but to consider the intangible aspects of the transaction and all entities. The weakness of this being that it is difficult to identify all intangible entities within the transaction. The theory also states the exchange is reciprocal and mutually beneficial (Bagozzi, 1975: pp. 32), i.e. that the entities being exchanged are perceived to be of equal value. Furthermore, Bagozzi (1974) observed that complex exchanges could include both overt and covert coordination. Bagozzi identified three different types of exchange: restricted, generalised and complex. "Restricted exchange refers to two party reciprocal relationships", where both parties give and receive from the other party, (Bagozzi, 1975: pp. 32). Generalised exchange includes at least three actors, who benefit indirectly, i.e. gives to one actor and receives from
Outline and discuss the view that media institutions are expanding and becoming more popular.
Outline and discuss the view that media institutions are expanding and becoming more popular. Media is the method and organisation used by specialist groups to convey messages to large socially mixed and widely dispersed. It can be defined as a means of public communication, which is open to all audiences of people living under different conditions in widely different cultures, therefore reaching a great and wider audience. It establishes contact with people at a distance from the media source and from each other. If we are referring to a single form of communication such as T.V or radio than we use the term 'medium'. The audience for mass communications is unique to modern society and the main form of mass media is Television, Internet, Radio, and Newspapers. It's obvious that the mass institution has increased as individuals are spending an overwhelming amount of physical time with different media forms. This is known as 'centrality of the media'. Analysing sociologist arguments and reports will successfully assist me to complete this essay. Throughout this essay I aim to discuss and analyse the following media institutions: Internet, Video games and Television. The first media institution to be mentioned in this essay is the Internet. The Internet is the largest WAN (wide area network) in the world. It was developed by the United States Defence Advanced Research
The power of the mass media has been grossly overstated.
The power of the mass media has been grossly overstated. Do you agree? The mass media has been an integral part of society ever since its inception as a result of the creation of 'movable type' media in the 1400s which spanned the printing process and ultimately dissemination of information. It went through changes with the invention of radio and television, and yet the mass media was still influential. In today's information technology age and the down of "New Media", technological changes make the mass media even more powerful. As an information network, the mass media is proving to be even more influential than before; as a political watchdog, its influence is still as prevalent as before. Therefore, the power of the mass media is no inflated. If one of the roles of mass media is to be an information superhighway accessible to the majority of the people, how can it possibly be overstated, let alone grossly overstated in today's internet age? Right now, a majority of the more developed nations have access to the internet, which in itself is loaded with the world's information with just a few clicks of the mouse. People can have access to information in greater quantity and quality as opposed to what the daily tabloid or newspaper can offer. We also no longer need to be subjected to television or radio schedules in order to access the information. Given such luxuries that
For my AS level media studies coursework, my brief was to produce an entertainment webzine comprising of a home page, six hyperlinked pages with at least 1 original picture.
Brief For my AS level media studies coursework, my brief was to produce an entertainment webzine comprising of a home page, six hyperlinked pages with at least 1 original picture. Research Firstly I chose to focus my project on urban music but I found that it would be difficult through my research to focus on a wide genre of music (especially with the time restrictions). Therefore I decided to narrow the concept down to one particular artist of the urban ("hip-hop") culture scene. I then began to find that the concept of a "hip-hop" orientated webzine appealed to a 13-19 year old urban music liking audience which I labelled as my "target" audience. Through questionnaires and group interviews I found the response very interesting, I found that most of the target audience felt that "hip-hop" was treated as a niche category and that the lesser known artists were not being represented. On the questionnaire a question asked: Do you think that there are enough hip-hop dedicated sites on the internet? Approximately 60% of the answers I received said that there was not enough "hip-hop" sites on the web and many highlighted the point that lesser known artists were being represented. With the research I chose to focus my website on Nas (Nasir Jones) a massive artist in the "hip-hop" community but does not have many websites that are dedicated to his music, life and career and. I
Computers in today's society advantage or disadvantage?
Computers in today's society advantage or disadvantage? In today's world computers are necessary. Without computers our modern world would fall apart. Humans could not cope with the workloads that would be excreted on them. Without computers we would loose half of our modern world. People do not realize the amount of work computers do for us in every day life. Say the checkouts in supermarkets did not use computers you would be standing in the checkout for a long time as the cashier would have to write down all of your items and work out your total in their head. Computers become very useful for the presentation of schoolwork, it makes the creating of long pieces of writing quicker and easier, they are more presentable and readable. Pictures or animations can be added with only a few clicks of the mouse, instead of having to draw them out by hand. Computers are able to access a very large amount of information and data, information on everything known to man is available to access and read or download from the Internet. Computers provide an incredibly simple way to communicate with other people anywhere in the world, through video or voice links, this creates a lot less problems for companies as representatives do not have to travel to other countries to organise deals etc with other companies. This is a lot cheaper as fight and hotel costs don't come into it, as the
GCSE Website Project
GCSE Website Project Identification For my web page project I am going to redesign the school's web site. The site is aimed at future students, parents of these future students and students already attending the school. It will include information about the subjects the school offers and current school activities, such as drama productions. It will also include a school calendar and helpful links such as revision sites that can be used by students. A web site would be the best idea as it can be updated regularly and can be accessed from all over the world. The school thought about sending out information leaflets to parents but decided against it as it would be a waste of money and resources and also future students would not get a copy. To design a web page which is easy to understand and navigate through. I have decided to use Macromedia Flash 4.0 because it contains all the features necessary to create the required layout for my web site. I thought of using HTML but it would be more difficult and much more time consuming. To enhance the Flash web site I will also use HTML, VBScript and JAVA Script. This will give my site the benefits of all four programming languages. I did not use VBScript and JAVA Script alone because they cannot be used alone to create a web page. When completed I will upload the web site using FTP Explorer to the Internet, which will
Company Profiles - EasyJet.
Due to the immense diversity of the Internet, different companies have adopted varying strategies that they believe will best suit their needs. These vary from heavy advertising driven strategies to direct online sales and e-commerce selling their products direct from their websites. The airline industry is well suited to develop business on the Internet due to the versatility of their 'product'. The industry does not rely on 'hands-on' experience of the product, or even require consumers to 'see' the product before they buy. For these reasons selling airline tickets online has been an extremely profitable development for the majority of airlines. One major benefit from selling online is that companies can sell directly rather than having to pass through the traditional travel agency networks that used to dominate the sales for aeroplane tickets, charging commission on each one sold which invariably would add to the cost for the consumer. The Internet also allows for sales to take place 24 hours a day, 365 days a year to cater for people ordering flights at any time and, with the Internet's global reach, from anywhere around the world. Consumers have benefited from rapid growth of the airline industry over the past couple of decades as more and more companies found the market to be profitable and the increased competition forced prices down to more affordable levels.
I have been approached as an IT consultant and have been set the task to communicate information, which will promote latest video releases in a video hire shop.
Task I have been approached as an IT consultant and have been set the task to communicate information, which will promote latest video releases in a video hire shop. Customers should be able to easily find their way through the presentation, by clicking buttons and seeing information about their choice of movie. The information will include text, pictures, and movie clips. The customers should also be able to calculate the total cost of their movie hire and other purchases. Audience The project will be aimed for an audience who have a limited time to search for their movie and do not wish to look through large amounts of information. The presentation will be used as a way of promoting entertainment so should be interesting, attractive, clear and concise. It will have the intention of focusing on an audience with a variety of ages and will not focus on movies for a particular sex. Possible ICT Solutions Possible ICT solutions that could be used are: * Creating a website using Microsoft FrontPage. The advantage of this would be that if there were different branches of the video hire shop then there could be one branch that held the main computer. Another advantage could be that customers would not have to come into the shop to see the advertisement as if they had internet at home they could check the website before coming in to the shop. This would be time saving and
Compare two search engines on the internet.
English Media Coursework Question: Compare two search engines on the internet. Search for one topic or product and comment on the following; * The route taken to the product * The graphics used * The quality of presentation * The use of language * The use and type of advertisement The internet is an ever growing power in the media industry. Over the past decade it has become a powerful tool for research and advertising on a worldwide basis. The 'search engine' is now very effective for both of these. I am going to analyse the presentation and function of 'Yahoo!' And 'Ask Jeeves' search engines. In doing this I will be searching for 'Prom dress makers in the UK.' On 'Yahoo!' The title is very noticeable because it is red, which is a very bold colour. However, the title is not very large. But, the font is different, and is not level, as the letters of the title are all on different levels. The title is at the very top of the page, so it is the first thing you see when you log on to the webpage. The word 'Yahoo!' is repeated several times across the webpage, so you never forget it. So, straightaway, when you log on to 'Yahoo!' you know where you are. Also, the title of the webpage is in itself, very catchy. You could link the word 'Yahoo!' with being very happy, and in this instance, with finding what you are looking for. It is a happy word, and this could be
Original writing-persuasive writing-DRAFT
Original writing-persuasive writing-DRAFT Are you aged eight to eighteen and searching for the hottest and latest games? Look no further. Join CGS the computer games society and we will certainly fulfil your gaming needs. Be it Nintendo, Xbox or even playstation/2 we know what you want and we've got it. CGS has been running for a simple 3 years and has already spread its wings nationwide. With just over 2 million members CGS is undoubtedly the fastest growing games society ever. We have all the experience, the inside and out knowledge and indeed the numbers to keep you up to date with what's hot and what's not. Here at CGS we give you what you want, we take in your ideas and criticism and channel it towards giving you what you need. With the number of members we have attained here in the UK we are assured success when we choose to go international. Visit our website at www.cgs.co.uk, we have just recently refurbished the site so be sure to visit and check out the new games forum where you can discuss, debate and argue the latest issues about consoles and games. We have a new games attachment (compliments of macromedia flash player) where you and your mates can battle it out to get the highest score. With over 60 brand new free online games your sure to be entertained, and if they don't why don't you check out our other batch of brand new downloadable games and no internet
