• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Work on Advertising - produce a car advertisement, which breaks with traditional representations

Extracts from this document...


Media Work on Advertising The aim of this piece of coursework is to work in groups to produce a car advertisement, which breaks traditional representation. I watched and deconstructed an advertisement for a SAAB car. I thought about stereotyping. I then produced a; * Storyline * Storyboard * Evaluation for my groups advertisement. The SAAB advertisement is trying to sell the car to me. It implies that the car is a more powerful form of transport as a jet engine. SAAB Make Jets. In the following section I will be showing how my group and me deconstructed a SAAB advertisement. Deconstructing the Advertisement - Storyline - A man gets into a car and drives onto a road on a twist quarry cliff on a cloudy day. He speeds round the corners coming centimetres from falling of the edge of the cliff. ...read more.


Traditionally Men are supposed to have big, loud and sporty looking cars with a big engine. Traditionally Woman are supposed to have a small, smooth running and enough space in the trunk to hold the weekly shopping. The car I will be advertising will be called the "Magnifico". I need a slogan for the car and because of the cars name I and the rest group have chosen: "If David Beckham was a car...(picture of Magnifico) Magnifico, a star in its own class." (Black screen with company logo) I am now going to write my storyline for the Magnifico advertisement. There is a soldier on an assault course wearing green camouflage combats and a beret. There are close up and fast moving shots showing different parts of the soldiers body whilst switching between that and shots of different parts of the car. ...read more.


I have prepared a list of slogans that could have been used for my advertisement: Magnificent. Unique in its own way. Top notch Mobile. Evaluation - To show that I understood gender stereotyping, I mixed the stereotyping round in my advertisement. By doing this, it shows that the car is not only sporty, but women can drive it as well as men. I chose to pick a low age for my target audience, as the car would be ideal for a first car and not much to run. Working in a group was no problem for me as the whole group came up with different ideas that worked well. As a whole, I think that this project was a success. We were placed in random groups, away from who we'd usually chose to work with. I think that this was a good idea because mostly, when placed with friends, you tend to talk a bit more and get less work done. Daniel Richardson 10N1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    They break through the outside walls of the building, and the advertisement ends with them finally ending their run, and taking one tremendous leap into the air - the advertisement slows down and they are seen for the last few seconds bounding through the air, in an almost space-like and surreal way.

  2. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    Usually the advertising agency consists of four departments 1. The creative department engaged in development and manufacture of announcements; 2. The department of advertising responsible for a choice of means of advertising and accommodation of announcements; 3. The research department studying the consumer psychology and requirements of audience; 4.

  1. I have chose to analyse a car advertisement from Hello magazine. The ad is ...

    The language used is very informal and perhaps slightly conversational. This is intended to make the reader feel that the company is talking directly to them, making the reader feel important. The informal tone is set by the use of contractions: it's, that's, Multipla's.

  2. Marketing Media and Audience Feedback

    Objective 1, I will analyse the marketing campaign for one professional media product. Section 2: Meet Assessment Objective 2 Produce a marketing plan for a new media product The second section will meet Assessment Objective 2 to produce a marketing plan for a new media product.

  1. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    When we sponsor CCF tell us how our money will come as a use, we will receive photos and letters from the child so we know our money will not be wasted but used in the most easy way possible.

  2. Media - Looking at car adverts.

    The image is a clear picture of the product, and is not a close up. The image stands out because it is against a plain background. The colours are more powerful to look at than the white of the backdrop. The advertisement itself is very simple and needs no explanation.

  1. "The Advertising and Selling Program of the Avon Cosmetics Inc."

    Personal selling has the advantage of being more flexible in operation. Sales people can tailor sales presentations to fit the needs, motives, and behavior of individual customers. Also, sales people can see the customer's reaction to a particular sales approach and then make the necessary adjustments right on the spot.

  2. Free essay

    Tetley Evaluation

    How Tetley persuades you to buy their product is by the old lady lifting up the car giving the protagonist a helping hand. When the old lady drinks the tea she magically gains strength and lifts up the car giving the idea to the audience that Tetley extra strong makes

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work