• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Work on Advertising - produce a car advertisement, which breaks with traditional representations

Extracts from this document...

Introduction

Media Work on Advertising The aim of this piece of coursework is to work in groups to produce a car advertisement, which breaks traditional representation. I watched and deconstructed an advertisement for a SAAB car. I thought about stereotyping. I then produced a; * Storyline * Storyboard * Evaluation for my groups advertisement. The SAAB advertisement is trying to sell the car to me. It implies that the car is a more powerful form of transport as a jet engine. SAAB Make Jets. In the following section I will be showing how my group and me deconstructed a SAAB advertisement. Deconstructing the Advertisement - Storyline - A man gets into a car and drives onto a road on a twist quarry cliff on a cloudy day. He speeds round the corners coming centimetres from falling of the edge of the cliff. ...read more.

Middle

Traditionally Men are supposed to have big, loud and sporty looking cars with a big engine. Traditionally Woman are supposed to have a small, smooth running and enough space in the trunk to hold the weekly shopping. The car I will be advertising will be called the "Magnifico". I need a slogan for the car and because of the cars name I and the rest group have chosen: "If David Beckham was a car...(picture of Magnifico) Magnifico, a star in its own class." (Black screen with company logo) I am now going to write my storyline for the Magnifico advertisement. There is a soldier on an assault course wearing green camouflage combats and a beret. There are close up and fast moving shots showing different parts of the soldiers body whilst switching between that and shots of different parts of the car. ...read more.

Conclusion

I have prepared a list of slogans that could have been used for my advertisement: Magnificent. Unique in its own way. Top notch Mobile. Evaluation - To show that I understood gender stereotyping, I mixed the stereotyping round in my advertisement. By doing this, it shows that the car is not only sporty, but women can drive it as well as men. I chose to pick a low age for my target audience, as the car would be ideal for a first car and not much to run. Working in a group was no problem for me as the whole group came up with different ideas that worked well. As a whole, I think that this project was a success. We were placed in random groups, away from who we'd usually chose to work with. I think that this was a good idea because mostly, when placed with friends, you tend to talk a bit more and get less work done. Daniel Richardson 10N1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    These are two the most busy streets of the town. In rush hours thousands of people look at these hoardings. To my mind, that is why outdoor advertising in Tambov is well-developed and successful. All the hoardings are bright, effective, colorful and capturing.

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    Advertisements use emotive language in order to persuade the reader to help their cause. In the Oxfam advertisement the headline, 'Look me in the eye and tell me that arms controls are tough enough'. It tells us that arms controls are tough enough when in fact they are not tough enough.

  1. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    Glazer chose a man with quite a common accent, and his use of glottal stops are something that ordinary "punters" who would purchase Guinness can relate too. It would be a lot less effective if the narrative was spoken very grandly and in a posh accent, as this would make

  2. Free essay

    Tetley Evaluation

    After handing out handing out thirty questionnaires I then had to come up with my own Tetley advert and present it to the class. My first influence for my first advert came from the Kellogg's advert. I really liked the idea of Kellogg's crunchy nut and how every advert shows

  1. Marketing Media and Audience Feedback

    These issues will form the subtopics of the unit and will help focus a clearer picture of what is involved with marketing media and why audience feedback is needed. The assessment objectives for this unit are: 1. To analyse the marketing mix for existing media products 2.

  2. GCSE Coursework - Media Essay

    Our logo was the sun because it has got links with the name and because sun signs play an equal part of horoscopes. The sun also has connotations like hot and powerful. Having the sun as our logo and Zodiac as our name, the jeans are given an aura of mystery.

  1. How Does Advertising Work

    * However, in terms of functional aspects a more specific advertising goal is required. * There are various advertising objectives, which can largely be generalised into the following eight areas: o To provide product information, to convert product concept, to increase brand awareness, to improve brand attitude, to establish public

  2. Promotions & Advertising

    below the level recorded in 1999, reflecting the growing dependence make-up brands are placing on PR and other below-the-line activities. Only the very largest companies can afford to support their brands with advertising, such as L'Or�al, P&G and Coty, which use advertising to build awareness and promote new product lines.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work