• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Referring to advertisements past and present, comment upon the different techniques used by advertisers to persuade the customer to buy their product. Refer to at least one Television and one Magazine advertisement

Extracts from this document...

Introduction

English Course work essay Ben Cocksworth Advertising "Referring to advertisements past and present, comment upon the different techniques used by advertisers to persuade the customer to buy their product. Refer to at least one Television and one Magazine advertisement." Over the past Century Advertising has become one of the largest and most profitable industries. Everyone is involved in advertising in some way. We are involved in advertising every day, from the clothes we wear to the magazines we read and the television we watch. Techniques and type of adverts has changed dramatically over the years, advertising began to become noticed as a major industry through the early radio and magazines and then gradually developed through the television and other forms of media to the massive and prosperous industry it has evolved into today. Early television advertisements were in "black and white," obviously because technology had not developed enough to give us colour television. This meant that it was harder for people to relate to the advert, in particular the product the advertisement was selling. Advertisers tried to combat this problem by inventing techniques that helped the audience/customer relate to the advert. An example of this would be introducing situations to their advert that their target audience could relate to, also "mini-series" advertisements were very popular. ...read more.

Middle

This uses consonance in the slogan "P-p-p-p pick-up a Penguin." Pester power has also become a popular technique in advertising. This is when the advertisement targets the younger generation as their target audience. This then has a chain like reaction. The child begins to "nag," or "pester," their parents to buy them that particular product, the parents then eventually buy the child the product. This often happens in advertisements, particularly for toys around Christmas time. Also as well as targeting children, advertisements also target parents. This is usually when advertising something which is for a child, the advert exploits the protective side of the parent to hopefully encourage them to buy the product, to in turn help or make their children safer. A target audience is used in most advertisements, this is so that the product which is being sold corresponds with the type of people who are going to be watching the advertisement and the type of people who are intrigued with the advertisement. For example Adult dating agency advertisements are not shown during children's programs. They are shown late at night when mainly only adults are watching. Also a popular action movie, soon to be shown on television would not be advertised with classical music, it would be advertised with exiting lively music, to portrait the theme of the film. ...read more.

Conclusion

They do this with shock advertisements, bright or attractive backgrounds, attractive men or women, jokes or humorous pictures etc... I have commented on an advertisement from a magazine. This advertisement is advertising "Cat" shoes. The first thing that your eye is drawn to in the advertisement is the bright yellow "Cat" logo in the top left-hand corner, this is because we are used to reading from left to right so we automatically look to the top left corner of everything we read. The next thing noticed is the close up view of a pair of Cat shoes, below that image is the same picture but it is zoomed out. You can now see that the shoes are been worn by an attractive young man, who is talking with another man, in the street. This part of the advertisement is stereotypical because it is suggesting that people who wear the kind of clothes shown in the advertisement are popular and attractive, and if you buy Cat shoes then you two will become popular and attractive. At the bottom of the advertisement is the copy (the words on the advertisement), which displays the Cat logo and various phone numbers and website addresses. I hope that this essay has given you an insight into the techniques used by advertisers to sell their product and the positive and negative results that may cause. 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    This idea, which is cleverly woven into the advertisement, is what Levis and this new range of jeans represent. A lot of jeans do restrict you, some are very crisp and you have limited mobility, whereas this new range of jeans is flexible, and they allow you "freedom to move".

  2. A study of the representation of women in magazine beauty advertisements, with close reference ...

    We are promoting the fantasy to sell the products." (Plum Sykes, Vogue Executive). They are particularly vulnerable because they are new and inexperienced consumers, therefore being the target of many advertisers.

  1. advertsing agency

    They think about new types of multimedia music that is going to be used to advertise on Benetton's spring/summer clothing line As Fabirca have come up with some internet advertising, this department are the ones who come up with what type of background music that is going to be used to match the spring/summer 06 advertising.

  2. Marketing Media and Audience Feedback

    However, the type of content people read is clear with the Dear Deirdre Agony Aunt and Mystic Meg pages featured daily. However, this newspaper seems to facilitate a certain degree of freedom for readers to contribute to the design and content with the Dear Sun Letters Page.

  1. How has lucozade persuaded it is audience to buy the product from 1970 to ...

    The appearance of the Lucozade bottle is very stylish. The exterior is wrapped in cellophane with the Queen's crest displayed this means the Queen drinks it and has approved. This illustrates reliability. At the end of the advertisement the boy, after making a point of banging the drum with affection

  2. Essay on sexual stereotyping in two advertisements

    In the girls advertisement an extra cleaning trolley is given free when the kitchen is brought. This is emphasised as being a real bargain and a bargain often catches a mothers eyes. Even though in reality the cleaning trolley is not free, the cost would probably be added on to the original price of the kitchen.

  1. The hotels that are my competitors they use the following techniques for advertising: Some ...

    Public relation Public relations (PR) is a means of publicising and promoting a positive image of an organisations achievements with a view of influencing customers to buy products and others to act in ways helpful to the organisation. From the research I have carried out I have found out that

  2. Advertising on Television Media Essay.Advertising on television allows you to show and tell a ...

    And other example will be and advert for the new 2011 jaguar car will only target upper-class people because they are the people that are able to afford it. Although other people might be interested in watching this advert but they will not be considered as the target audience.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work