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Research methods in the media industry.

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´╗┐Research Methods in the Media Industry student 9/27/2011 ________________ There?s a whole variety of reasons why research is undertaken in the media industry and there?s also a number of different ways to carry out research to acquire the different forms of information required. This report will be discussing the following in detail audience research, qualitative methods, quantitative methods, primary research and secondary research lastly consumer awareness Why we research in the media industry? As I said before research is undertaken for a variety of reasons. It might be so the director knows what they possibility may need to adjust in their production based on what it?s about, and this is known as content analysis where the producer and the director will research the subject matter to gather information to include into the final production. In addition research might also be undertaken be aware of legal restrictions for instance copyright infringement simply when you want to use the same ideas or the same content you will require written consent from the person who originally invented or owns the idea, in most cases copyright infringement doesn't protect the underlying ideas, it also doesn?t protect facts. For instance, copyright doesn't stop or limit you from expressing in your own words thoughts and facts that originate in any sources you read or view however you must give appropriate credit to the sources in which they originated from. For instance, there have been several, Alien based films, however only one E.T. ...read more.


Primary research is more suitable for finding out detailed information since you wouldn?t have to rely on anyone else?s results to be correct since the individual would have gathered the necessary information themselves so they know everything was done exactly how they wanted so the information is reliable. Primary research can come in the categories of both qualitative and quantitative research since there?s a variety of ways to conduct this research. Detailed look at a few the primary research techniques Questionnaires are regularly used by researchers when they need to gather essential information from a number of people targeting certain groups by age, ethnicity, and gender even social class. There practically surveys that can be sent on the internet in the post or hand out person to person. It?s easy to analyse questionnaires since its just basically gathering numbers, in addition it?s a much cheaper but sometimes a more time consuming process to gather information. Then again on the down side questionnaires aren?t able to get hold of, detailed information since they typically have closed questions yes or no type or the listed options provided in questionnaire. Another potential problem with questionnaire is that the individual taking part in the questionnaire may get the wrong end of the stick about a particular question or just not understand completely. For that reason the individual organising the questionnaire may possibly not get the right results from the questionnaire. Possible way to evade this you could do a pilot study to examine the questionnaire and make any necessary alterations after. ...read more.


The NRS reports on over 250 of the UK?s mainstream newspapers and magazines, you get a sense of the size and nature of the audiences they attract. In this always evolving digital age the NRS still create partnerships with the leading digital data sources providing a clearer vision of the combined total audience future. This is a great source for gathering information since data posted on this site are available without subscription. Already prepared for producers and so on only thing to do now is compare. Company Structure NRS Ltd is regulated and for the most part funded by three shareholders (IPA) The Institute of Practitioners in Advertising (NPA) The Newspaper Publishers Association (PPA) The Periodical Publishers Association Why are the surveys so important? The way surveys are carried out affects the estimations it produces. Particularly for media measurement surveys NRS randomly selects individual aged 15+ in the UK. Only the chosen individuals may be interviewed to ensure that the surveys are clear and representative. The demographic characteristics won?t have the same reading habits according to their lifestyle and availability. It?s better for NRS to use random testing to reduce the favouritism towards people who are available for interview than others. The Interviews Structure A nonstop survey, all 12 months of the year, 7 days a week Total number: around 36,000 interviews a year with adults aged 15+ per year A random sample: interviews only conducted at randomly selected addresses with randomly selected individuals The average time for an hour takes half an hour http://www.nrs.co.uk/access.html ________________ ...read more.

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