• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Research methods in the media industry.

Extracts from this document...

Introduction

´╗┐Research Methods in the Media Industry student 9/27/2011 ________________ There?s a whole variety of reasons why research is undertaken in the media industry and there?s also a number of different ways to carry out research to acquire the different forms of information required. This report will be discussing the following in detail audience research, qualitative methods, quantitative methods, primary research and secondary research lastly consumer awareness Why we research in the media industry? As I said before research is undertaken for a variety of reasons. It might be so the director knows what they possibility may need to adjust in their production based on what it?s about, and this is known as content analysis where the producer and the director will research the subject matter to gather information to include into the final production. In addition research might also be undertaken be aware of legal restrictions for instance copyright infringement simply when you want to use the same ideas or the same content you will require written consent from the person who originally invented or owns the idea, in most cases copyright infringement doesn't protect the underlying ideas, it also doesn?t protect facts. For instance, copyright doesn't stop or limit you from expressing in your own words thoughts and facts that originate in any sources you read or view however you must give appropriate credit to the sources in which they originated from. For instance, there have been several, Alien based films, however only one E.T. ...read more.

Middle

Primary research is more suitable for finding out detailed information since you wouldn?t have to rely on anyone else?s results to be correct since the individual would have gathered the necessary information themselves so they know everything was done exactly how they wanted so the information is reliable. Primary research can come in the categories of both qualitative and quantitative research since there?s a variety of ways to conduct this research. Detailed look at a few the primary research techniques Questionnaires are regularly used by researchers when they need to gather essential information from a number of people targeting certain groups by age, ethnicity, and gender even social class. There practically surveys that can be sent on the internet in the post or hand out person to person. It?s easy to analyse questionnaires since its just basically gathering numbers, in addition it?s a much cheaper but sometimes a more time consuming process to gather information. Then again on the down side questionnaires aren?t able to get hold of, detailed information since they typically have closed questions yes or no type or the listed options provided in questionnaire. Another potential problem with questionnaire is that the individual taking part in the questionnaire may get the wrong end of the stick about a particular question or just not understand completely. For that reason the individual organising the questionnaire may possibly not get the right results from the questionnaire. Possible way to evade this you could do a pilot study to examine the questionnaire and make any necessary alterations after. ...read more.

Conclusion

The NRS reports on over 250 of the UK?s mainstream newspapers and magazines, you get a sense of the size and nature of the audiences they attract. In this always evolving digital age the NRS still create partnerships with the leading digital data sources providing a clearer vision of the combined total audience future. This is a great source for gathering information since data posted on this site are available without subscription. Already prepared for producers and so on only thing to do now is compare. Company Structure NRS Ltd is regulated and for the most part funded by three shareholders (IPA) The Institute of Practitioners in Advertising (NPA) The Newspaper Publishers Association (PPA) The Periodical Publishers Association Why are the surveys so important? The way surveys are carried out affects the estimations it produces. Particularly for media measurement surveys NRS randomly selects individual aged 15+ in the UK. Only the chosen individuals may be interviewed to ensure that the surveys are clear and representative. The demographic characteristics won?t have the same reading habits according to their lifestyle and availability. It?s better for NRS to use random testing to reduce the favouritism towards people who are available for interview than others. The Interviews Structure A nonstop survey, all 12 months of the year, 7 days a week Total number: around 36,000 interviews a year with adults aged 15+ per year A random sample: interviews only conducted at randomly selected addresses with randomly selected individuals The average time for an hour takes half an hour http://www.nrs.co.uk/access.html ________________ ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Television section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Television essays

  1. Evaluation of Production

    way of copyright so for this reason i decided not to include it. Moreover, the same issue came about when choosing which music to add to the documentary. It was hard to choose the right music that would fit with the context of the documentary as most of it was too clich´┐Ż which was distracting from the interviews.

  2. Give an account of, and evaluate the research methods you used to investigate the ...

    I typed 'representation of women in Disney films'. The search engine brought up many different sites like www.surlalunefairytales.com, which I found extremely helpful as all the content on the site was in some way related to my topic. The members only discussed Disney films and 'sub- topics' such as the 'female role in Disney', 'how Disney's messages have

  1. Match of the Day Research

    This can be a problem for the whole show seen as though it is on at more or less the sae time every week. Research Time Research time for match of the day is very strict. During the football season match of the day is on every Saturday at around the same time.

  2. Gordan Ramsey's Kitchen Nightmares Research

    The background of each restaurant involved in the show will have to be heavily researched as well, looking back into the archives of any busy can be extremely important as it will tell us what has been going on there.

  1. There is general consensus that he mass media is "not just any other business" ...

    Firstly, cinematic films. Although rarely producing their own movie content, it is true that many nations are likely to be influenced by Hollywood blockbusters. Nevertheless, many highly globalised nations, including upcoming ones such as Malaysia, consistently screen movies from around the world in local cinemas.

  2. "Modern Public life could not exist or function properly without the Media"

    Campaigns that promote a type of culture are often produced by government and portrayed through various media outlets. Popular campaigns that frame our culture are the domestic violence ad "Australia says NO to domestic violence" and the drink driving campaign, that enforce that fact that those things are going against

  1. Comparison media essay

    Next, it shows a supermarket, with a mother doing her groceries. You also see the baby crawling along the belt where the food is placed. This scene indicates that the woman is a busy housewife, who looks after her children, and there is also a hint of comedy as the shop assistant "scans" the baby.

  2. peter kay media coursework. Do you agree that Martin Luther King was the most ...

    This is humorous to us as it is a mocking imitation of the people or objects and shows how people are unaware how stupid they look by doing what they do. When Brian gathers together the past workers of the Phoenix club in attempt to persuade them to re open

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work