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Rolling Stones Report.

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Introduction

Rolling Stones Report To: From: Title: The Rolling Stones Date: Executive Summary * Most people have heard of the Rolling Stones but only half have heard their music and only a quarter of the twenty people like it. * No one buys their CDs or cassettes or ever has done. * Most people would be prepared to pay a small price for a Rolling Stones concert. * No one thought the Rolling Stones could ever make a comeback. * There was a general pattern that the older the person was, the more they knew about the Rolling Stones. Gender did not make a difference. Terms of Reference As part of my Marketing Coursework, I was asked to carry out a survey to find out if people know about and like my chosen band, the Rolling Stones. This will help me with my overall goal, which is to try to promote them. I will be able to use the information gathered from this survey to help me advertise them in the right way. ...read more.

Middle

10 minutes or less 10-30 mins 30 mins-1 hour 1-2 hours 2-3hours 3 hours + 13. WHY do/did you like the Rolling Stones instead of other bands or singers? (Please write this answer) 14. Would you go to a Rolling Stones concert if they were performing? Yes No 15. How much would you be prepared to pay? �0-5 �5-10 �10-20 �30-40 �40-50 �50+ 16. How good would you rate their music on a scale? 1 2 3 4 5 6 7 8 9 10 17. Do you think the Rolling Stones could ever make a possible comeback? Yes No Findings I tried to interview a wide range of age and gender. Most people have heard of the Rolling Stones, mainly from books or magazines or from someone telling them. About half have heard their music and about half of those people like it (roughly 5 out of 20 people like the Rolling Stones music). Only a few people who have not heard their music would like to. ...read more.

Conclusion

The pattern seems pretty random but all results are pretty high showing that not many people thought that the Stones would ever be popular again. Conclusions I have found that most people have heard of the Rolling Stones but only half have heard their music and half of those who heard it, like it. No one buys their CDs or ever has done and most people would be prepared to pay a moderately low price to go to one of their concerts. No one thinks that they will ever make a possible comeback. Recommendations My recommendations are that the Rolling Stones should advertise themselves more and make themselves noticed by the music lovers. They can do this by advertising themselves through various forms of media such as T.V. and radio or performing live concerts. They should study how to change their music to suit modern tastes but to retain some of their original theme. They should also get a top music retailer to stock their CDs and cassettes. They should be aiming to attract the attention of teenage music lovers but they also might get some support from the older generation who listed to their music when they were younger. Signed: ...read more.

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