The picture presented above is a movie poster promoting the boxoffice hit The Mummy

The key images in the poster is the face and the pyramids, these are in correlation which each other because we get the image that the face has a tremendous amount of power and energy because the pyramids are huge magnificent objects that have change the scenery of Egypt and the face compared to the pyramids is gigantic and makes the pyramids look insignificant. Also the mouth is open wide in a sort of inviting way.

The lettering used in the lower half of the poster is just as significant as the colouring. The font used in the lettering is made out to be a type of old English typewriter style and the gold colouring is also made out to be the wealth and richness of the pyramids. The letters “M M M Y” contain smaller distorted pyramids. The “M” in the centre at the bottom of the poster is a sort of opening for the face and that there’s a lot of energy and power behind it. It also makes you curious to see what there is in the blackness of the poster because the only true fear that people have is the unknown.

The sentence at the bottom gives the image that there is a tremendous amount of evil and power for something to do what it states.

“The sands will rise. The heavens will part. The power will be unleashed”.

Three short sentences make it stick in your head and the last word “unleashed” make it sound as if it is an uncontrollable force because unleashed is only used with in correspondence to something powerful.