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'The World Is Not Enough' - The latest Bond.

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Beth Slater 'The World Is Not Enough' - The latest Bond James Bond films have a completely individual genre, their ongoing action style is different from any others of its kind. The Bond films are a very popular mainly British icon, although they do hold a global appeal. They are all made by MGM, holding a huge budget, which enables its ongoing success. Therefore, the director will try to meet the demands of the huge audience who have come to expect certain things from the film such as its iconography, eg. the contrast between good and evil characters, the constant sense of danger and the race against time, etc. The money supporting this 'Blockbuster' brings about expectation of spectacular effects, various locations, big high-status stars, sexy women, the well-known Bond theme tune, etc. However, the story line, the settings and the characters must all signify Bond and these particular expectations of the audience. The extract I have chosen to study is one of immense action and great suspense. We begin by viewing the meeting of the 'Bond girl' and the 'Bond villain'. The use of media language is therefore crucial at this stage in enabling the audience to understand the importance of these first key scenes. The first scene establishes the setting, a wide shot of an open location showing Bond landing in Kazakhstan. This is signified by their landing, on a dusty airstrip, with graphics to give the location on screen. ...read more.


The next key location involves the meeting between Bond and Dr Christmas Jones (Denise Richards). She stands out as a star and her importance is demonstrated within the the scene by being shot removing a clinical, white radiation suit. The camera then tilts to reveal a stunning body drawing a positive reaction from Bond, possibly signifying a possible interest. This encounter with the 'Bond girl is common', however this is the first time in which Bond reaches the nemesis. Whilst they meet and interact, there are many cu's, this connotes that they are both key characters and the 'star' is clearly shown. NVC is important particularly here as Jones' shows no interest in Bond, this perhaps signifies a non-conformist 'Bond girl' who has adapted more to the social beliefs of the late 90's. However, as expected, Bond stays cool throughout, for example when he is questioned by Jones on his Russian, he replies in russian; 'I studied at Oxford', signifying his coolness and his position as our hero is is secured by Jones' double-take as he walks away. The signifiers of 'glamour' further support the 'star quality' of Jones, she is always shot with soft lighting and wears make-up, with a necklace that somehow contrasts with her 'working' clothes of tight shorts and vest. She is portrayed as a strong woman presumably this has been developed through the political changes within society, so in fact she is demonstrating an attitude of the expected 'new 90's woman'. ...read more.


Whilst the two of them exchange remarks, the pace is signified through the use of hand-held camera shots with increased cuts, signifying again the 'star status' , although more importantly to the audience, these being the key characters within the film. As the narrative develops, again we learn more about the characters, much of this can in fact be learnt through the signifiers such as, Bond's white shirt in comparison to Renard's fully zipped, dark uniform. Also, Renard's voice connotes an eastern villain, linking to previous Bond sagas. Music does, however play a key part throughout the entire scene. The iconography does play a large part all through the film, it does not fail to live up to the audiences expectations, for example, the commonly known Bond catchphrase is included 'The names Bond....James Bond' etc. as usual, this is mentioned mid-action on an elevator, whilst saving Dr Christmas Jones whilst Renard escapes. As Bond films have been going for such a long time, it has become easier to distinguish the advance in the technology used over time and how the representaions of this have developed, according to its era. The action is ongoing and Bond doesn't stop until he's achieved his victory. The amazing quality of each Bond film demonstrates just how much effort and money has been put into it, it is completely obvious that it has had a huge budget by just focusing on the use of actors, special effects, cuts and angles, etc. ...read more.

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