• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What is your marketing strategy?

Extracts from this document...

Introduction

MARKETING Who buys your products? We want everyone to buy our products! A Tesco store aims to attract all members of the community that it is set in. What is your marketing strategy? Since the early 1990s Tesco marketing strategy has been to become the best in terms of price, quality and service. Objectives are set, and ways found of meeting them, in all aspects of our operation. These include: Customer Service Objective: provide customers with outstanding, naturally delivered personal service Examples: Customer Assistants, No Quibble Money Back Guarantee, "One in Front" queuing policy and Baby Changing Facilities Pricing Objective: to be competitive even on the basics Examples: Value Lines and consistently low prices on key brands and own-brand products Product ...read more.

Middle

is expected from Tesco Example: existing stores improved to include recent innovations Communications Objective: advertising should appeal to all customers in a relevant and friendly way Example: recent TV ads How do you promote products? The retail grocery business is extremely competitive in the UK. Tesco marketing (and therefore advertising) must make the company seem different and distinctive from its competitors by giving customers something more. Tesco is building on its traditional strengths of value and quality by focusing on customer service under the message 'Every Little Helps'. The company is also reminding the public that it is still committed to giving value for money. ...read more.

Conclusion

It is estimated that each week that Tesco run a TV campaign its advertisements have 34 million impacts (the total number of times individual viewers see the advertisements) on the crucial 22 million strong "housewife" audience. Over the year we got 924 million impacts on housewives and 1,974 million impacts against all adults. In addition there are local media campaigns and in 1997 there were about 35 for store openings and a further 40 for store refits or expansions. How do you maintain customer loyalty? Customer loyalty is maintained by continuing to be unbeatable on price, value and customer service. We also have our customer loyalty card, the Tesco Clubcard. Our Clubcard scheme has some 10 million active members. Who is your advertising agency? Our advertising agency is Lowe Howard-Spink. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    Maintaining a relationship with other stakeholders As individuals, groups or organisations are affected by what an organisation does, they are said to have a stake or interest in the decisions the organisation makes. A company's stakeholders, therefore include not only its customers and owners but also its workforce, its suppliers

  2. Free essay

    Marketing Strategy for Errol Anderson Motors - Chapter 1: The Different Types of Marketing ...

    It is a cheap way to be known and getting some customers in and out of the business. A big downside is that some people consider this as wasting paper and will cause problems for public relations. However the people who don't mind will be happy to receive a leaflet because they feel more valued as a customer.

  1. advertsing agency

    In the United Colors of Benetton, Fabrica have many different types of agency departments that help them advertise the new spring/summer clothing line for 2006 throughout the world to the public. There are different agencies departments that Fabrica use to help support Benetton's clothing such as the: * Creative Writings

  2. Viral Marketing

    Starting a dialogue, either with a current customer or with a potential new customer, will be the primary goal of any marketer hoping eventually to sell products or services. Advertisers will no longer find it beneficial to irritate viewers into remembering their brands.

  1. Media Marketing Plan

    These include the newspaper's free merchandise, competitions, discounted purchase offers etc. However, The Daily will try to avoid the ASA controlling its advertising inappropriately by ensuring good publicity with consumers and by cooperating with both the Office of Fair Trading which is a legal enforcement body.

  2. Marketing Media and Audience Feedback

    other official bodies controlling advertising INTRODUCTION INTRODUCTION For Assessment Objective 2, I will produce a marketing plan for one new media product. I have decided to relate this to the analysis of the marketing mix for The Sun newspaper product already established in the first assessment objective.

  1. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    To successfully evaluate the results of the questionnaires, each one has been read through and the answers noted and all of the questionnaires have been tallied. Questionnaires were also devised to be asked of the managers/proprietors of licensed premises to obtain their opinions of the sale-ability of this product.

  2. This advertising campaign is a proposal for Guinness. It details the proposal for a ...

    This applies both to the amount of drink and to the way drinking is portrayed. o Children must not be seen or heard and no-one who is, or appears to be, under 25 years old may play a significant role in advertisements for alcoholic drinks.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work