Evaluate the effectiveness of the Save the Children advertisement.

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Evaluate the effectiveness of the Save the Children advertisement.

Save the Children charity advertised themselves and what they do in the form of a leaflet. The purpose of the leaflet is to persuade the reader to give a donation of money. The target audience of this leaflet is mainly aimed at adults that can afford to give money. The leaflet uses many of the techniques of persuasion to catch the reader's attention. They do this in various ways including the presentation of the leaflet, the language that includes emotive language, repetition, direct address of the reader and a clear message. Also included in the leaflets use of persuasive techniques are a balance of facts and opinions, and some emotive case histories.

Firstly presentation is very important when trying to persuade someone as it sets a good impression. The leaflet included four photographs of young children, one is happy and the others are sad. This makes you feel sorry for them and their big eyes draw you in, it shows how and why they need your help. The font used in the leaflet is simple and easy to read. The designers of the leaflet use different sizes of