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How does "Send A Cow" persuade people to support its cause?

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Introduction

HOW DOES "SEND A COW" PERSUADE PEOPLE TO SUPPORT ITS CAUSE? Advertising is to persuade people to buy their product or in this case encouraging people to send money to help its charity. However to persuade people isn't that easy, you have to use the correct wording, and things such as power of three, alliteration in order to persuade that customer/person. In this advertisement many of these things are used. They really make you want to send a donation. They make you feel really sorry for those children in Africa, Kenya and Uganda. In the 1st paragraph they use of three "poverty, hunger and malnutrition" these three words a summary of what is East Africa. "You might think nothing will change", this is short sentence suggesting that we are hopeless but right after that they us short snappy sentences such as "But it can. And it does" that really persuades us to supports its cause because if they say that we can help, everyone will want to. ...read more.

Middle

They simply say that sending animals and other helpful things can really make a difference to these people lives, and this is what generous people want to do. It say's " To be able to help where once you could only receive it restores dignity, a sense of self worth, and a fundamental change in your perspective on life itself". It is persuading by making think that if we support the cause we will feel good inside because you helping deprived people. In Education and Development they are putting the reader into the position of someone in Africa. They are asking us how would you feel. This really makes you think about those people that have no choice. "In what we call the 'developed world' we have so much choice set out before us". They make us realize that they are absolutely wright. "Goods ranging from food to computers, that we hardly imagine what it is like to have no choice". "If you are poor, you have no choice" "If you are poor, your future looks bleak" "If you are poor, you may lose hope" These phrases are very strong and really hurt us inside, they have several example of "If you are poor....." ...read more.

Conclusion

By using information such as "There are no state benefits or national health service and schooling." Secondly they tell us that by supporting its cause, it will generally make you feel better. "To be able to give help where once you could only receive it restore dignity, a sense of self worth and a fundamental change in your perspective on life itself". Thirdly they use very emotive language. "In what we call the 'developed world' we have so much choice set out before us in an ever growing supermarket of goods ranging from food to computers, that we hardly imagine what it is like to have no choice". Sentence like this that makes you want to help them, andgive them better lives that they deserve. And finally they really encourage us, reassuring us that we can make a difference. Using the rhetorical question. "What difference can I make?" And a sentence like "That's how we can all feel, but it takes just one person to believe that something can be done to bring a change to a suffering world. Personally I think that this is a well written advertisement because it made me want to help those people in Africa. ...read more.

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