• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

To investigate what if participants were exposed to normative social influence in a solution were there could be no doubt about the correct answer to a question? How would they conform?

Extracts from this document...

Introduction

Conformity- Research Sheet Asch (1956) Aim- To investigate what if participants were exposed to normative social influence in a solution were there could be no doubt about the correct answer to a question? How would they conform? Procedures- Asch designed a simple, straightforward and unambiguous task. Participants were presented with two cards. On one card was a single 'standard' line; on the other were three ' comparison' lines. Participants were asked to judge which of the comparison lines was equal in length to the standard line. Various pairs of cards were used. * Controlled- a controlled group of 37 participants were given the task. A control group is used for comparison with the experimental group. The factors expected to influence the experimental group's behaviour - in this case pressure to conform- are removed. The participants were simply asked to judge the comparison lines without any social pressure to conform to the judgments made by other people. Thirty-five members of the control group made no errors, one made a single error and one made two errors. This indicates that the task was straightforward and unambiguous. * Experimental- there was only one participant, the rest were confederates working with Asch. ...read more.

Middle

because they could not bear to be in a minority of one and risk ridiculed or excluded by the group. * Effects of varying procedures- 1. A non -unanimous majority- Asch found that levels of conformity dropped dramatically when just one other participant dissented from the majority and supported the na�ve participant. A number of studies investigating the effects of dissenters have shown that a dissenter only had to give a different answer from the majority, even a different wrong answer, for conformity levels to be reduced. 2. The size of majority consisted of only two people, conformity responses in na�ve participants dropped to 12.8 per cent of their total judgements. Optimum conformity effects (32 per cent of responses) were found with a majority of three. Increasing the size of the majority beyond three did not increase the levels of conformity found. 3. Losing or gaining a partner- the effect of losing a partner was tested by having the na�ve participant start with 'partner' who responded correctly to begin with but who 'deserted' to the majority in the middle of the procedure. This resulted in conformity levels of 28.5 per cent n critical judgements. ...read more.

Conclusion

It can be argued it has a certain advantages over normal, everyday social settings. Asch's line-matching experiments illustrate this. Why create an artificial situation in which people- the confederates- behaves in such an unreal manners? Why confront partcipiants with complete strangers? The answer is that if participants conform in this setting it will show the power o pure group pressure. The confederates strangers- the participants will never see them again so in this respect their disapproval won't mean that much. The experiment has therefore created a situation to indicate the power of group pressure. Everything else that might encourage conformity has been stripped away. We would unlikely to find a similar to study outside laboratory. * Furman and Duke (1988) -examined conformity in more real-life situations have demonstrated how others may be the source of influence, especially when people were uncertain how to act. Furman and Duke (1988) asked students to listen o two versions of each orchestral excerpt. The students were either majoring I music on their degree programme or were majoring in another subject. Each student, on their own, selected a preferred version for each of the ten pairs of excerpts. They were then individually tested in the presence of three confederates who unanimously stated a verbal preference. However, the publicity stated preferences of non-music majors were significantly affected by the preferences of the confederates. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Social Psychology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Social Psychology essays

  1. The aim of this experiment is to find out if people will conform without ...

    The variable that needs to be measurable by the researcher is the dependent variable. The dependant variable was to see whether participants conformed or not. This was measured by having a 'cut off' point for their estimates, so if over a certain amount, they conform.

  2. The Matching Hypothesis

    Secondly it is suitable for my hypothesis as the males and females both came from one couple and therefore were related. For example the 2 sets of scores come from 1 couple (thing). A third reason for choosing Spearman's rank correlation test was because the data I have is ordinal and therefore able to be analysed using Spearman's.

  1. investigating levels of majority influence

    The other experimenter discreetly recorded the raw data (records of their responses) by noting down how many of the minority participants conformed to the majority when discussing whether or not the pictures were disgusting. After finishing the experiment, the confederates were told to leave so that we were able to debrief the non-confederates.

  2. Mate Selection and Preferences Across Decades

    Number six asked what people considered to be most important when selecting a mate, and an overwhelming 78% responded "personality." 15% said hobbies and interests, 3% stated religion, 2% said background, and only 2% claimed attractiveness. Of the 100 participants, no one selected age, salary, or sexual experience.

  1. Pro and Anti Social Behaviour

    Also, laboratory studies suffer from high demand characteristics because participants try to behave as they have been socialized to do so (as individuals) because they realize they are being watched and evaluated. On the other hand, field experiments are more difficult to control therefore confounding variables may be more likely to arise.

  2. Social Pressure and Perception

    When confronted with a unanimous incorrect answer by the other group members, the mean subject conformed on 4 of the 12 trials. Asch was disturbed by these results: The tendency to conform in our society is so strong that reasonably intelligent and well-meaning young people are willing to call white black.

  1. Theories of Asch and Tajfel

    being late was reduced, and if they were late they apologised out of courtesy to the entire class. However, when Foster Fei started teaching the class in Week 5, IMML reverted back to their initial behaviour. We can thus say that in this case it is difficult, almost impossible, for

  2. The experiment conducted tested the theory of conformity under the influence of group pressure.

    Most people conform to norms without particularly thinking about it. For example, most people tip in restaurants, raise their hand when wishing to speak in a group setting, or sit down when they eat. While none of these incidences involve formal rules, most people comply with them.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work