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DISCUSS THE REPRESENTATION OF MEN AND WOMEN IN THE MEDIA

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Introduction

DISCUSS THE REPRESENTATION OF MEN AND WOMEN IN THE MEDIA Men and women are both represented differently in the media these days. Ironically it was even represented differently in the title of this essay. Men came before women! I am writing an essay to explain how men and women are represented in the media. I will show you my understanding of how in the past women were marginalised in the media and how men were shown as powerful figures. I will use the following sources in my essay: Kenzo perfume for women advert (4.2a), Yves Saint Laurent perfume for men advert (4.2b), IBM global services (4.14a), Lanvin (4.14b). I will analyse these sources in my main body. In the past fifty years women have been marginalised and were represented as the weaker sex. The woman in the Kenzo advert is represented stereotypically as a weak human. For example this can be seen when the woman is bare footed, full of laughter, innocence and leaning on an object. The woman leaning on the object signifies that the woman cannot live without this perfume. ...read more.

Middle

For example the man is represented standing in a straight posture slightly sideways looking just above us. That signifies that the man is superior and is full of pride. This is also signifies that he is more superior than us, because he is not looking at us, while we are looking at him. This is a perfect example of gender stereotypes. Men are stereotypically seen as the most powerful sex and this advert supports that. The man signifies even more power by standing in front of the perfume. If we compare this to the Kenzo advert you would see that the man is represented as a more powerful figure. This is because the man is in the centre of the advert while the women is on the left. Also the name of the perfume "KOUROS" signifies an important Greek warrior. This also signifies empowerment. So these two adverts stereotypically represent the different sexes. These are perfect example of gender stereotypes. However the world is changing and adverts are changing as well. ...read more.

Conclusion

The man in the Lanvin advert is smiling looking at the same level we are looking at. This signifies the equality. So the lanvin advert contradicts the gender stereotypes. As you can see the world is built on stereotypes. I conclude that in the past women were used as an aid to sell products. This was very stereotypical. Women are still used to sell objects. People still find this more appealing, they like to see women exposing their bodies. So producers tend to use women more in their productions and adverts. Stereotypes play a big role in the world today, as producers rely heavily on gender stereotypes. It could be a positive because gender stereotypes allows the audience to decode the code instantly. However people can debate that the world is changing and that gender stereotypes are being ignored as I proved in the last two adverts. On the other hand I still believe that the media still use gender stereotypes. It is a big negative, to me because I love girls and I don't like seeing them used. So I believe that gender stereotypes should not be used, because it could be damaging to some people. ?? ?? ?? ?? Waleed ALBINALI ...read more.

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