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Advertisement Analysis

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Introduction

1) The advertisement uses a few methods to attract people to the job. In the add it is mentioned that they are looking for "keen young school leavers", as there are many school graduates who are looking for a job, especially a job where the "starting pay is BD 5,000 rising to BD 9,000". In the ad it is also mentioned that "opportunities for promotion are available". 2) A flexible candidate would be needed to fill the job in Awali hospital as well as any hospital, because constant attention is needed so that the patients can receive the best treatment possible. ...read more.

Middle

5) A formal interview s not sufficient to test all the wanted information, that's why we chose to test the applicants, we can also design the test to test them on anything we feel we want to test them on. 6) We issue a set of terms and conditions to our staff beforehand to guarantee that they fully understand the hospital policy and can take into account some of the benefits such as "sickness benefit scheme" which will be an added bonus. Moreover, employees know how many days holiday they get in a year and no more than what we have specially agreed on. ...read more.

Conclusion

8) We emphasize our principles of equal opportunities in our advert to aim and give all individuals identical rights and opportunities regardless of who they are. In addition, we needed to follow the Sex and Discrimination Act which helps prevent any sex discrimination in the work place. We also follow the Race Relations Act that was passed in 1976 under this act no one should be discriminated against their race. We also follow the Disability Discrimination Act which was passed in 1995 overall, we believe in equal rights therefore we will take anyone, any race, any sex, whether disabled or not as long as they are dedicated to the job. ...read more.

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Here's what a star student thought of this essay

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Response to the question

In summary, the report is OK. The report does list eight different points regrading the advert. However some of these points aren't developed enough to gain high marks. In addition, the advert isn't within the report, which the exmainer would ...

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Response to the question

In summary, the report is OK. The report does list eight different points regrading the advert. However some of these points aren't developed enough to gain high marks. In addition, the advert isn't within the report, which the exmainer would find this difficult to access without the advert discussed. The advert which the student discusses isn't within the report. The exmainer will not understand the student, unless the advert is placed within the report. Point 3 is quite good, as the student has considered a number of options and chosen the best suitable method for the target audience. However it may be useful to list the other potential forms/methods of placing the advert.

Level of analysis

The report states that the advert uses '5,000, rising to 9,000'. Although the student hasn't explained why this would attract young people to the advert. The report could include 'The standard wage is 5,000, which for a school leaver without much experience is quite good with potential to increase their salary'. The student acknowledges that certain laws have to be implemented to ensure that the advert isn't breaking any of these. However the student should explain a little more regrading what these laws are.

Quality of writing

The use of bullet points is quite good, as this allows the examiner to read the report with ease. However I would advise changing the font to 'standard', as currently the font is 'Bold'. The report states the term 'Union' and has described this within the report. This will show the examiner that the student understands what there are talking about.


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Reviewed by danielbeal 02/04/2012

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