• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertisement Analysis

Extracts from this document...

Introduction

1) The advertisement uses a few methods to attract people to the job. In the add it is mentioned that they are looking for "keen young school leavers", as there are many school graduates who are looking for a job, especially a job where the "starting pay is BD 5,000 rising to BD 9,000". In the ad it is also mentioned that "opportunities for promotion are available". 2) A flexible candidate would be needed to fill the job in Awali hospital as well as any hospital, because constant attention is needed so that the patients can receive the best treatment possible. ...read more.

Middle

5) A formal interview s not sufficient to test all the wanted information, that's why we chose to test the applicants, we can also design the test to test them on anything we feel we want to test them on. 6) We issue a set of terms and conditions to our staff beforehand to guarantee that they fully understand the hospital policy and can take into account some of the benefits such as "sickness benefit scheme" which will be an added bonus. Moreover, employees know how many days holiday they get in a year and no more than what we have specially agreed on. ...read more.

Conclusion

8) We emphasize our principles of equal opportunities in our advert to aim and give all individuals identical rights and opportunities regardless of who they are. In addition, we needed to follow the Sex and Discrimination Act which helps prevent any sex discrimination in the work place. We also follow the Race Relations Act that was passed in 1976 under this act no one should be discriminated against their race. We also follow the Disability Discrimination Act which was passed in 1995 overall, we believe in equal rights therefore we will take anyone, any race, any sex, whether disabled or not as long as they are dedicated to the job. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a star student thought of this essay

3 star(s)

Response to the question

In summary, the report is OK. The report does list eight different points regrading the advert. However some of these points aren't developed enough to gain high marks. In addition, the advert isn't within the report, which the exmainer would ...

Read full review

Response to the question

In summary, the report is OK. The report does list eight different points regrading the advert. However some of these points aren't developed enough to gain high marks. In addition, the advert isn't within the report, which the exmainer would find this difficult to access without the advert discussed. The advert which the student discusses isn't within the report. The exmainer will not understand the student, unless the advert is placed within the report. Point 3 is quite good, as the student has considered a number of options and chosen the best suitable method for the target audience. However it may be useful to list the other potential forms/methods of placing the advert.

Level of analysis

The report states that the advert uses '5,000, rising to 9,000'. Although the student hasn't explained why this would attract young people to the advert. The report could include 'The standard wage is 5,000, which for a school leaver without much experience is quite good with potential to increase their salary'. The student acknowledges that certain laws have to be implemented to ensure that the advert isn't breaking any of these. However the student should explain a little more regrading what these laws are.

Quality of writing

The use of bullet points is quite good, as this allows the examiner to read the report with ease. However I would advise changing the font to 'standard', as currently the font is 'Bold'. The report states the term 'Union' and has described this within the report. This will show the examiner that the student understands what there are talking about.


Did you find this review helpful? Join our team of reviewers and help other students learn

Reviewed by danielbeal 02/04/2012

Read less
Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. Marked by a teacher

    Business in the UK case study. Adidas PEST analysis

    5 star(s)

    products are selling, then there must be people willing to pay that amount for a similar product. However,if the interest rates continue to rise, this will make saving more attractive and spending less attractive, therefore I may have to reduce the price of my product to encourage more sales.

  2. Marked by a teacher

    Activities at the Marriott hotel. The way in which the Marriott ensures that they ...

    3 star(s)

    The Marriott can also keep the employees at the Marriott happy by holding a party at the hotel, for example a Christmas party for all the employees. By the Marriott doing this it will make them feel wanted and will make them feel as if the Marriott appreciate the work

  1. The mobile phone industry and Porter's five forces analysis

    If new trends come up in society and people should stop being attracted by mobile phones, a new dramatic scenario could appear for the telecommunications companies. So the investments in new technologies could be a possibility to open a new way against the saturation of the market and the new trends.

  2. Would the opening of a fast food restaurant on Riddy lane (Luton) represent a ...

    Also I need to bear in mind where the nearest fast food business is. If Riddy lane is showing a decline in growth and demand it would not be sensible to locate the business there.

  1. EVALUATE THE EFFECTIVENESS OF APPLES APPLICATION OF THE MARKETING MIX WITHIN THE UK MARKET

    Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, France, UK France on July 17. "iPhone 3G had a stunning opening weekend," said Steve Jobs, Apple's CEO. "It took 74 days to sell the first one million original iPhones, so the new iPhone 3G is clearly off to a great start around the world."

  2. Task 4: What is the most important factor for generating repeat purchase at the ...

    This bar graph is showing us what the people surveyed believed was the most important when it comes to generating repeat purchase in the school?s canteen. 5 people thought the price was, 6 people thought the quality of the food was, 3 people thought the customer service was and 1 person thought the hygiene was.

  1. SWOT analysis for Samia's Special Pizzas.

    The business could try spending more money on information and research and find such opportunities that will benefit the company. Threats 1. Threat to Samia?s Special Pizzas is certain factors in the businesses external environment that pose a threat to its well being.

  2. Primark and Blockbuster Describe the main aims and objectives of the business and the ...

    market who are offering similar kinds of products and due to high cost on exit (Exit barrier). The threat of substitutes are also ?HIGH? for Primark because other company are offering similar products that are offered by Primark with a lower price and now it is very easy for customer

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work