Community South Medical Center has an excellent reputation in providing medical assistance to society. In order to retain that reputation there is certainly a need of proper strategy planning for the organization.

Case analysis

 Community South Medical Center has an excellent reputation in providing medical assistance to society. In order to retain that reputation there is certainly a need of proper strategy planning for the organization.

As the medical centre is losing on its reputation there is an urgency to check what needs to be done. They need to rephrase the strategy and they need to handle its various operational issues such as lack of trained human resource which is impacting the service of the medical centre. Before it gets too late and the impact is seen in the bottom line of the organization, the medical center should take up proper measure.

The strategic management team should address the operation issues such as lack of skilled employee’s i.e. clinical staff, respiratory therapists and medical technologists. Apart from this the organization is also facing antiquated facilities and infrastructure along with non-interfacing information technology systems if these areas are improved than definitely the JCAHO will improve along with service of the medical centre. As there is a shortage of registered nurses, the medical centre may also think for establishing a training institute so that they don’t face any shortage of clinical staff and nurses.

There has been a shift in the structure of the city as businesses with good paying jobs have been gradually moving out of the area and the urban area being replaced with small shops and other small business organizations. The hospital is also located in the urban area where the maximum trend is that of an aging population. So we can consider that the hospital will be growing as more elderly people will need medical assistance. With increase in its demand the hospital should plan out a proper strategy to meet the needs of the people. The company may expand its existing beds capacity along with adequate infrastructure facilities. They also need to cater the issue of skilled employees such as clinical staffs and others.

Some of the strengths of the Hospital are firstly the Medical Center has an excellent reputation and has been recognized in the past by receiving a Baldrige Center of Excellence evaluation and JCAHO for their quality of services. This reflects that the hospital is known for its excellent service among the people. Along with this the organization has a supportive and adaptive. This reflects that the hospital will not be facing major issues with any changes in the structure.  They also have adequate physicians.

On the weakness side the hospital is facing skilled employee’s crunch along with non-interfacing information technology system and infrastructure facilities.

In the years to come the organization has a huge potential growth. As the maximum aging population is staying in that area so they can assume that most of the people will be coming down to their hospital for their treatment. Thus this is the area were lies the opportunity.

Conclusion

All the issues confronting Community South Medical Center is correlated to each other. In order to be the market leader with excellence service the hospital needs to address its issues. If the issues are resolved it will impact the bottom line of the hospital along with satisfied customer. The overall growth of the Medical center largely depends on the service. A yearly review of the strategy can be done to check how the growth of the organization has been.

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