Would the opening of a fast food restaurant on Riddy lane (Luton) represent a sound business proposition?

Would the opening of a fast food restaurant on Riddy lane (Luton) represent a sound business proposition? Contents- Terms for reference.........................................................................pg. -Introduction....................................................................................pg.3 -Aims and objectives........................................................................pg.3 Methodology.................................................................................pg.5 Market Research Methods..........................................................pg.5 Questionnaire Design...............................................................pg.5 Sampling...............................................................................pg.6 -Findings.............................................................................pg.7 Questionnaire..................................................................... pg.7 . Competition......................................................................pg.14 2. Fast food Market................................................................pg.16 3. Location...........................................................................pg.18 4. Target Market....................................................................pg.20 5.

  • Word count: 13502
  • Level: GCSE
  • Subject: Business Studies
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Mc Donalds Homework

Mc Donald's Homework .When did McDonalds open its first restaurant in the UK? In the UK McDonald's opened its first restaurant, in Woolwich, in 1974. Initially all of our restaurants were owned & managed by the company. However, we started recruiting franchisees in the mid-1980's and opened our first franchise restaurant in 1986. Since that time the number of UK franchisees has steadily grown. Today over 37% of our 1,200+ restaurants are operated by franchisees. 2.How many customers do McDonalds serve each day on average around the world? McDonald's restaurants are found in 120 countries and territories around the world and serve nearly 54 million customers each day. 3.Give two characteristics that McDonalds look for when deciding whether to give a franchise? In addition to ordinary franchise fees, supplies, and percentage of sales, McDonald's also collects rent, partially linked to sales. As a condition of the franchise agreement, the Corporation owns the properties on which most McDonald's franchises are located. 4.What are the three main requirements that you need to have to be a McDonalds franchisee? Franchisees must undertake an extensive training programme of approximately nine months before they are proposed a restaurant franchise. This training is unpaid. McDonald's do not charge for the training. The training programme is very much the bedrock approach to

  • Word count: 1124
  • Level: GCSE
  • Subject: Business Studies
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EVALUATE THE EFFECTIVENESS OF APPLES APPLICATION OF THE MARKETING MIX WITHIN THE UK MARKET

"EVALUATE THE EFFECTIVENESS OF APPLE'S APPLICATION OF THE MARKETING MIX WITHIN THE UK MARKET" By: Kiran Atwall October 2008 TABLE OF CONTENTS Introduction ........................................................ Page 3 Introduction to Apple ...................................... Page 4 iPhone 3G ............................................................. Page 5 Employees .................................................................. Page 6 Business Organisation........................................... Page 6 Apple's Mission Statement ................................. Page 6 Markets and Distribution ................................. Page 7 Competition.............................................................. Page 9 Apole and the Global Environment ................... Page 10 Theory of the Marketing Mix ............................. Page 12 My understanding of the Marketing Mix........ Page 15 Market Research....................................................... Page 16 Conclusion...............................................................Page 24 Recommendations................................................... Page 25 Bibliograpghy.........................................................Page 28 INTRODUCTION TO THE COURSEWORK For this case study I am going to conduct some research on the company Apple Inc. Mostly by using their

  • Word count: 4993
  • Level: GCSE
  • Subject: Business Studies
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Irish Ports: P.E.S.T. analysis

P.E.S.T Analysis: Irish Ports The importance of Irish ports is due to the domination of maritime trade flow between Ireland and England and also the strategic location of Ireland . The Irish ports play a vital role in the national economy. In the last decade alone, the traffic through Ireland's ports has grown considerably. A PEST analysis (PEST is an acronym for: political, economic, social and technology) can help us understand the environmental forces which affect the Irish ports. Political factors: The first significant policy which affected the Irish port sector came in 1991 when the Government established a review group to examine the policy and the legislation governing commercial ports in Ireland. The review group's report noted that "Ireland's ports have been severely constrained in their ability to respond commercially because of the restricted legislation under which they operate". In 1996, thanks to the Harbours Act, the main commercial ports were corporatised. This gave them "the commercial freedom they need to be able to operate as modern, customer oriented service industries" (Report of the Review Group on Commercial Harbours and Pilotage Policy and Legislation, Government of Ireland, 1992). Moreover, the deregulation of European Airlines on April 1st 1997 and the success of the homegrown airline, Ryanair, have given consumers more choice and introduced

  • Word count: 1492
  • Level: GCSE
  • Subject: Business Studies
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Business Strand C

Strand C Investigating job roles and working arrangements Job Roles Define the term 'job role' A 'job role' is what the worker has to do in his or her job for example their responsibilities that the business expects you to fulfil while you re in your job. It refers to their behaviours, rights and obligations in their job; it also is your power as a worker. Your job roles will change according to what jobs they are in, if you change job then your job roles will also change. A job role describes the role of the job it does describe the person who works in that job. One persons job role may include more responsibility than another job this may be because they are higher up in the business hierarchy than the other person. How are job roles defined in a business? Relate to Organisational charts and job descriptions. Each job role will have a specific job description, which outlines all the key responsibilities and duties that the person holding that position will have. For example, a teachers job description lists their role as a tutor, subject teacher, any additional management responsibilities, duty to write reports, attend parents evening and any other duty as required by the head teacher. This would be the hierarchy that is used in a school: In a company there is normally 4 main layers, these layers are directors, managers, supervisors and operatives. Although on the

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  • Level: GCSE
  • Subject: Business Studies
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The changing nature of the Psychological contract and Employment relationship

The changing nature of the Psychological contract and Employment relationship. Course: Human Resources Management Module Subject: Managing Work Behaviour Assignment Tutor: Hazel Shanahan Student Name: Irina Antonyuk Submit Date: 7th of May 2008 Introduction In this assignment I will discuss the changing nature of Psychological Contract and Employment relationship. The study also will outline future trends of psychological contract relationship what employer's can in order to maintain both for the good of the company and employee contribution to the employer. Fundamentally, the psychological contract expresses the combination of beliefs held by an individual and his or her employer about what they expect of one another. Also it can be described as the set of reciprocal but unarticulated expectation that exist between individual employees and their employers. Schein (1965) defined psychological contract as "The notion of psychological contract implies that there is unwritten set of expectations operating at all times between every member of an organisation and the various managers and others in that organisation." Employees develop a set of informal unwritten assumptions about and expectations from their employing organisation. These are said to be depend on employee trust, perceptions of fairness and reliable delivery of the deal over a range of issues such as job

  • Word count: 1086
  • Level: GCSE
  • Subject: Business Studies
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Unit 5 - Customer Services A lvl

Contents Introduction Within this unit I am going to investigate customer services by investigating the organisation and its customers by the general impact of customers of both new and old on the overall organisation, also the difference between internal and external customers, the expectations of the organisation's customers and how customer's expectations would affect the degree of the overall customer service. Also I am going to monitor how effective the business customer service is such as evaluating the staff's appearance, their prompt services, helpfulness, reliability, accuracy of information, teamwork, training and more. Also I will be observing the layout and overall tidiness and accessibility of the premise. Also the service that the business provides with their products and the overall services provided and more. I will also be monitoring how the business maintain and improve customer service and how they keep their customers, such as knowing knowledge of internal complaints procedures, the use of customer service charters and codes of practice, monitoring customer service complaints and a lot more. I will also understand the customer service legislation by learning the key concepts of up to date UK and EU legislation and understanding the implications of business organisations not complying with the UK abd EU legislation. Questionnaire . Who are your

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  • Level: GCSE
  • Subject: Business Studies
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Describe how three external factors are impacting upon the business activities of the selected organisations and their stakeholders. Tescos and Victim Support.

Describe how three external factors are impacting upon the business activities of the selected organisations and their stakeholders. The term meaning external factors are the variety of events that affect the business outside of the organisation. Although these factors do not control the organisation they still have a effect on how the business is run, what their aims and objectives are and how successful the business is. Government &Laws Demand (trend) Costs Environmental issues Global events Competition Definition of P.E.S.T Political- How the local, national, and international developments could affect the organisation and in what ways this could happen. Economical- Nationally and internationally environmental issues that could affect the organisation Social- Social and developing trends that an organisation might use or operate for future planning. Technological- The various types of new technology can put impact on a competitive advantage with other organisations. Political factors These political factors are laws and regulations that are made by the government that could affect the business or organisation (legislations.) Many types of businesses and organisations can be affected by these laws. Political factors can cover a number of things from both national and international laws (European Union) e.g. employment of people within UK (Tesco-working

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  • Level: GCSE
  • Subject: Business Studies
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Do you learn better by yourself or with a teacher?

Do you learn better by yourself or with a teacher? Some people claim that they can learn better by themselves with the help of books and Internet which has many study materials, whereas having a teacher makes them more rely on his/her help. However, those who think this way do not realize several beneficial advantages of having a teacher. Here are a few reasons why I prefer the help of teachers. First, whenever we study and read the new topics or subjects, questions regarding those matters start to appear. At that moment, we need someone to answer those questions and tell us more details about them. From my own experience, when I was a high school student, I had a hard time understanding integral calculus. Although I spent a lot of time studying that particular subject, I couldn`t not only catch up with the required assignment but figure out how to solve the problems by myself. My math teacher pointed out my mistakes and suggested a systematic and better way to approach this subject. I finally got a better and deeper understanding of it. Without that help, this would either have taken too much time or never solved at all. Another reason why teachers are needed is because they not only convey knowledge to students but also give them a right direction. For example, most the students who have just entered into college tend to misuse their freedom e. g. parties, alcoholic drink,

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  • Level: GCSE
  • Subject: Business Studies
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In this section I will explain and explore the 7 functional areas of my 2 chosen businesses Sainsbury's and Caf Field.

Section B - Functional Areas In this section I will explain and explore the 7 functional areas of my 2 chosen businesses Sainsbury's and Café Field. These functional areas are: Marketing, Human Resource, I.T and Administration, Finance, Research and Development, Production and Customer Service. Also I will show how each functional area use I.T and how it affects other areas, and relate it to each of the businesses. Moreover, I will explain how they work with other functional areas to improve the business to achieve their aims. Marketing Marketing is the process of executing the marketing mix which consists of the 4 P's. - Product - Involves the actual goods that need to be sold. - Price - The pricing strategy that the product will be sold at. - Place - Where the product will be sold eg Tescos, Currys etc. - Promotion - Any special offers to attract customers eg. Buy One Get One Free. Marketing is the business function where they researches the market for information on competitors and customers and how to sell their product. They also advertise their product using a variety of mediums eg. T.V, radio, magazines etc. The research they carry out is called market research and consists of surveys, internet surveys etc. There are 2 types of market research: - Field Research - where they actually go out and research for themselves which is more expensive but more accurate.

  • Word count: 3950
  • Level: GCSE
  • Subject: Business Studies
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