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How has Argos improve the quality of its products and services.

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Introduction

How has Argos improve the quality of its products and services Argos is one of the largest non-food selling retailers in the uk. With a sales turnver last year of over 2 billion pounds. They are the leading retailer for toys and small electrical appliances. Argos are also a leading player in other markets such as jewlery, DIY and gardening, consumer electronics and furniture. Argos was founded in 1973, Argos was the pioneer of catolgue retailing within the uk. The argos was such a good idea because they the lowest of stock turnover through shop lifting. In 1979 B.A.T industries. In 1990 Argos became a private company again. Then in 1998 argos was accuired by GUS. Argos is now part of the Argos retail Group owned by GUS plc. Since 1973 argos argos now has has nearly 700 stores nationwide, with customers arverage distance from argos being less than 10 miles During this time Argos have gone ...read more.

Middle

Insureance policies are offered evrytime u buy something at argos now. Argos have also realised that they need to improve customer focus. So Argos have decided that customer services are offered by the people at the bottom of the hierachy, so they have improved training off the staff, with an intensive training programme. Their have been lots of insentives for staff to keep customer service at an equlibrium rate throughout peak and off peak times. They have also introduced 'The Mystery Shopper' who monitors customer service throught the year. The business also offers bonus's every year to employee's at each store based on their time in the business and how well the store does on selling its usual goods, but argos cards, extended gaurentes, replacement cover, and jewlery cover. They have used clever marketing skills to pentrate into peoples pocket. ...read more.

Conclusion

So you could walk into argos now and be served on the till, and it could be a manager. This I think motivates staff as well. It strives in offering the best quality products for it customers, at a price upto 30% cheaper than any other UK retailer. Home delivery service and Argos additions (clothes) has improved getting customers into the store and spending their money. The home delivery service has grown for Argos from T.V's being delivered to a whole delivery network and Argos Direct warehouse's set up throught out the UK. You can get delivery to any were in the UK free on items over 100 pound. Argos is one of the leading high street retailers, and who knows what is in stall for the already succesfull business. The current share price of GUS is 507.50 and GUS is split up into 1,002 million shares. What area will Argos venture out into? Will they continue to grow? ...read more.

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