During this time Argos have gone through vast changes in the products and services I provides, but has also felt that it should help out with social schemes. Argos has help many small playgroup schemes around the country by providing toys and financial donations. It has also worked with police to cut crime rates around high risk areas.
Throughout Argos’s time as a retailer it has had to change its dull image to modern bright company, and offer products and services to keep up with the competitive and fearce compitition with other retailers.
Argos has improved its image to a modern business by providing bright uniforms, and bright colours throught their stores, they have aso realised that because the way you shop at argos, the staff need to be motivated, to sereve them with the product as soon as possible. Its products and services have changed dramitcally as well, because of new services offered such as 6 months interest free option on purchases over 195 pounds, with introduction of the ‘Argos Card’. Insureance policies are offered evrytime u buy something at argos now.
Argos have also realised that they need to improve customer focus. So Argos have decided that customer services are offered by the people at the bottom of the hierachy, so they have improved training off the staff, with an intensive training programme. Their have been lots of insentives for staff to keep customer service at an equlibrium rate throughout peak and off peak times. They have also introduced ‘The Mystery Shopper’ who monitors customer service throught the year. The business also offers bonus’s every year to employee’s at each store based on their time in the business and how well the store does on selling its usual goods, but argos cards, extended gaurentes, replacement cover, and jewlery cover.
They have used clever marketing skills to pentrate into peoples pocket. The also encourage repeat business by keeping a customer service very high. The main problem that Argos face to keep customers happy is that they need to stand and wait twice. One to pay for their item they want, then another to collect it. So the time the order is taken, to the time it is picked from the stock room to the customer walking out with their product.
Argos mission statement is “We offer the best customer service through the most convenient shopping experience”. I have worked their for a little while and I have find it a highly staff motivated experience, and is the best employer I have worked for.the pension service and child support agency on temp contracts during summer and christmas, and also a restaurant, and yet argos seems to be the best for me. The quality about Argos is that managers, team leaders, and sale assitants all wear the same clothes, and they all do they same jobs, but with more responsibility. So you could walk into argos now and be served on the till, and it could be a manager. This I think motivates staff as well.
It strives in offering the best quality products for it customers, at a price upto 30% cheaper than any other UK retailer. Home delivery service and Argos additions (clothes) has improved getting customers into the store and spending their money. The home delivery service has grown for Argos from T.V’s being delivered to a whole delivery network and Argos Direct warehouse’s set up throught out the UK. You can get delivery to any were in the UK free on items over 100 pound.
Argos is one of the leading high street retailers, and who knows what is in stall for the already succesfull business. The current share price of GUS is 507.50 and GUS is split up into 1,002 million shares. What area will Argos venture out into? Will they continue to grow?
