• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In this task I will give a clear explanation, in case of each chosen organisation (Tesco and Chester zoo), of the type of ownership, the nature of the owners liability and the main reasons and the main reasons for the choice of location.

Extracts from this document...

Introduction

Location In this task I will give a clear explanation, in case of each chosen organisation (Tesco and Chester zoo), of the type of ownership, the nature of the owner's liability and the main reasons and the main reasons for the choice of location. The location of a business is very important as it will significantly the factors of the labour costs, premises costs, the local government charges, financial help, transport links, history and tradition, the sale techniques involved, and the type of labour skills. . Tesco have stores all over England as well as in many other different countries. Tesco have stores in city centres, retail parks, and small towns and in different areas. They are located in different areas, and approach each area differently, so that all their customers can access their services wherever they live. For example Tesco enter each area differently, depending on how large the area is, the population of the area, if it's a small town, or if it's the main city. For example Tesco Extra stores are large, mainly out-of-town hypermarkets that stock nearly all of Tesco's product ranges similar to Tesco superstores which are standard large supermarkets, stocking groceries and a much smaller range of non-food goods than Extra stores; they are referred to as "superstores" for convenience, but this word does not usually appear on the shops. Tesco Metro stores are sized between Tesco superstores and Tesco Express stores. They are mainly located in city centers, the inner city and on the high streets of small towns. Tesco Express stores are neighborhood convenience shops, stocking mainly food with an emphasis on higher-margin products (due to small store size, and the necessity to maximize revenue per square foot) ...read more.

Middle

3. Tesco Metro is bigger than Tesco Express stores but is smaller than Tesco Superstores so it is in the middle. They serve the purpose of a small superstore. They are located in the city centers and high streets which is why they are smaller than Tesco superstores, they are mainly for people who live and work in the city. The stores performance will be successful as it is around people who live and work near it. 4. Tesco 5. Tesco is located in a rural area as it is located on hills, which is sparsely populated. But Tesco can have as much space as they want as they will have very little competition for land as Tesco is situated in a rural area; however Tesco will still attract customers as they have a very good reputation and have many communities situated around it. 6. Tesco Express 7. Tesco Express 8. Tesco Extra - Tesco Extra is a large superstore which is larger than the other Tesco stores, and which is likely to be found in sparsely populated areas like a motorway, also there is a petrol pump next to it so customers that are traveling on the motorway can fill up, this will also help Tesco make some money. Tesco extras are located in sparsely populated, because they sell the full range of Tesco goods not just food but clothes and electronics etc. So people will travel to it to do their heavy shopping's. Another reason why they need to be located in a sparsely populated area is that if they stock all of Tesco's products they need lots of space which isn't available in the middle of towns or cities. ...read more.

Conclusion

What Tesco are now trying to do to attract more customers is trying to sell products that wall-mart don't sell and sell what they do sell, so they have a chance to compete with them. Fresh and Easy stores employ local staff which will help its local economy. Fresh and Easy stores are located in areas where people live. Fresh and Easy stores are small stores that are easy to set up that's why there also called neighbourhood market. * Labour Costs * Premises Cost * Local Government Charges * Financial Help * Transport links * History and Tradition * Sales Techniques * Labour Skills Chester Zoo Chester zoo has also been in Chester it couldn't choose where to be located as it had been given to be a zoo. It is located near farms and near green land for animals to graze on and so it has room to expand. Chester zoo is located near the motorway so it is easy to enter: being in the centre of the UK is ideal for its performance because it is now the number 2 attraction of the UK. It is near a railway station which is only 2 miles away so people don't have to car it. It is also near Manchester and Liverpool airport so if people want to fly in to go to Chester Zoo they can. This is an important factor as Chester Zoo is currently in the middle of a one of a kind �225 million project which will attract customers all around the world, so being located near two airports is ideal as their customers can fly straight in. ?? ?? ?? ?? Mohammed Tanvir Business Studies Location ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. Marked by a teacher

    Customer service at Thorpe Park visitor attraction.

    3 star(s)

    keep an eye on the cars of the customers and prevent anyone breaking into them. This is good because customers can be free while in The Park rather than having to worry about the safety of their car. Thorpe Park complain Procedures This is a very important produce as you cannot refuse take a customers complaint.

  2. aims and objectivs of tesco

    The reason for the success of Tesco is mainly because Tesco operate their stores so successfully; I can see this by comparing Tesco to a business like Sainsbury. The main reason that Sainsbury was knocked of the top was because their stores could not stock their shelves quick enough this

  1. British Airways case study

    Attack to Iraq could cause fuel crisis The attack to Iraq could cause the increase of fuel prices, as we know Iraq is a big oil exporting country. Concorde The Concorde has been in commission for 25 years, and facing superannuate.

  2. Functional Areas

    A company would ask to sponsor a club or a player, that club/player would then come to an agreement with the sponsor for x amount of money, for y number of games. The advertisement would then be incorporated into the club/player's shirt or shorts and for the duration of the contract between the club/player and the sponsor for said advertisement.

  1. I will be focusing on 4 different organizations and explaining their purpose, ownership, size ...

    This means that ASDA will be known more and will be making more money. Organization 2 Richer Sounds: Richer Sounds is a business which is owned by Julian Richer, Richer Sounds retails electronic goods such as; TV gears, hi-fi, home cinema systems etc.

  2. Would the opening of a fast food restaurant on Riddy lane (Luton) represent a ...

    All these are fast food businesses so if a new fast food business was looking to locate on Riddy lane these business would be potential rivals to a new fast food business. They would be rivals to a new fast food business on Riddy lane as they compete for business

  1. Business Communication. An informal report about different type of business information, their ...

    For costumer the website is great because they can access it from the comfort of their homes it they do not have the time to actually go to the store. As you can see from the information above that this would be on screen business information as it tells the costumer of promotion and offers available.

  2. Primark and Blockbuster Describe the main aims and objectives of the business and the ...

    their customers and trying to expand in that idea and link it to the ones which blockbuster already has. So these types of secondary and primary research which blockbuster carried out and managed to gain the success in reaching their aims and objectives.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work