• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Is Dyson product or market oriented?

Extracts from this document...


Is Dyson Product or Market Oriented? History In 1979, James Dyson bought a vacuum cleaner. However, various faults developed after some time, and so he resolved to one day create a better product. He did exactly this, and opened the company Dyson in 1992. Since then, he has created some of the most advanced technologies the world has seen. Product Portfolio Dryer The Dyson hand dryer is promoted by the company as reducing one's carbon footprint, using only clean air to dry your hands and needing only 10 seconds to do so. ...read more.


Thus, they considered the environment more not just to make the product the best it can be, but also in order to meet consumer's needs. Fan and Heater The fans and heaters that Dyson produce are also different from their competitors. The fans are bladeless, and the heater contains no visible heating elements, so reduce air buffeting and increase the safety of the product. Instead, they project a stream of smooth air into the room. This product is much more product oriented. ...read more.


The use of new technologies to improve an existing product is an element of a product-oriented products, but because these technologies are used as a result of feedback from customers on cleaners from other companies makes the product also become rather market-oriented. Conclusion Overall, we found that Dyson is a more product-oriented company. We found this because when looking at the various products that they provide, and weighing up the elements of them, there were more elements of product-orientation. We found that Dyson is much more likely to push much-developed existing products into the market than producing products which are then immediately pulled into the market, and so the company is product-oriented. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Produce a marketing strategy for a new or existing product

    Those in the lower half of the box are in the later stages and so are in markets where growth will have slowed down or stopped. The Boston Matrix helps me to develop on the marketing strategies that I have thought of from carrying out my research-Ansoffs Matrix.

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    Conversion - this involves creating strategies that turn the company's weaknesses into strengths and threats into opportunities. As well as producing a SWOT analysis a firm will have to examine market conditions before producing a marketing strategy. The main things which examined are: * Market size - the total size of the market the firm is working in.

  1. Investigating Market

    For example, War child might measure their success in providing aid and assistance to children in war-torn counties in the world. Another example is Oxfam would measure their success in providing famine relief. Developing Staff Skills: - It is important to include objectives related to developing the staff at work within a business.

  2. Telemarketing Project

    It is a new marketing discipline that uses telecommunications technology as part of a well-planned, organized, and managed marketing program that prominently features the use of personal selling, using non-face-to-face contacts. In other words, Telemarketing uses the telephone as a direct marketing medium through which a variety of sales and market research activities can be carried out.

  1. This report will systematically explain the concept of market segmentation together with examples of ...

    The advantages are that it enables companies to meet the needs and wants that differs between different countries and regions. Individual marketing is concerned with tailoring products after the unique preferences of individual costumers. Traditionally this method has been used by small companies such as shoe makers or tailors, but new technologies have enabled large companies to conduct mass customisation.

  2. Marketing Inteligence Exam Project: Snowboarding

    Recent figures show that last year 900,000 Britons went skiing or snowboarding in the Alps, and both Thompson and Crystal travel, who I spoke to, says that indications are that this year will even better. Crystal Holidays claims a 25% increase so far, and Thompson could not produce a specific figure.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work