• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Is Dyson product or market oriented?

Extracts from this document...

Introduction

Is Dyson Product or Market Oriented? History In 1979, James Dyson bought a vacuum cleaner. However, various faults developed after some time, and so he resolved to one day create a better product. He did exactly this, and opened the company Dyson in 1992. Since then, he has created some of the most advanced technologies the world has seen. Product Portfolio Dryer The Dyson hand dryer is promoted by the company as reducing one's carbon footprint, using only clean air to dry your hands and needing only 10 seconds to do so. ...read more.

Middle

Thus, they considered the environment more not just to make the product the best it can be, but also in order to meet consumer's needs. Fan and Heater The fans and heaters that Dyson produce are also different from their competitors. The fans are bladeless, and the heater contains no visible heating elements, so reduce air buffeting and increase the safety of the product. Instead, they project a stream of smooth air into the room. This product is much more product oriented. ...read more.

Conclusion

The use of new technologies to improve an existing product is an element of a product-oriented products, but because these technologies are used as a result of feedback from customers on cleaners from other companies makes the product also become rather market-oriented. Conclusion Overall, we found that Dyson is a more product-oriented company. We found this because when looking at the various products that they provide, and weighing up the elements of them, there were more elements of product-orientation. We found that Dyson is much more likely to push much-developed existing products into the market than producing products which are then immediately pulled into the market, and so the company is product-oriented. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    They also have slogan, "Just do it", which is also well known. They compete in a mass market with much competition from firms including Addidas and Reebok. They have a good range of products covering all areas of Ansoff's Matrix - market penetration, new product development, market development and diversification.

  2. Business Studies - Project

    a large amount of consumers that read newspapers and can later keep the advert etc. The targeted consumers don't always see it. May not be appropriate if campaign is local and target audience limited Local Newspaper It's cheap. It can also be informing e.g.

  1. Produce a marketing strategy for a new or existing product

    Their taste are similar to the younger age group but with a little difference. From the Questionnaire I have learnt that this age range wanted Celebrities gossip but not same as what the younger ones like. They also wanted issues on fiction, soaps, and health and beauty.

  2. Investigating Market

    Satisfying is when the companies will aim to make a satisfactory level of profit. This could affect everyone involved within the business e.g. the shareholder not being happy, to the employees wanting a higher wage or investing into better technology to improve their products; none of these can be met if there is not profit funding the business.

  1. Telemarketing Project

    The purpose is let everybody better understand this kind of marketing method, especially the "what", "why", "when" and "how to" of Telemarketing. In addition, field interviews by telephone were conducted to determine some of the responses, opinions, reasons, and acceptance of Telemarketing by consumers.

  2. This report will systematically explain the concept of market segmentation together with examples of ...

    This method can be used by both small local enterprises as well as large corporations. However, for the large corporations this is often associated with higher costs due to diminishing economies of scale. Another problem is that a chain of stores that offers different products can be confusing for the consumers.

  1. Marketing Inteligence Exam Project: Snowboarding

    to listen to and clothes to wear just as skating and surfing did before. According to Nigel Lloyd, in the Sunday Observer, October 2000, over 770.000 Britons went skiing in 1999, a figure he and a lot of experts where expecting to rise over the coming years.

  2. I believe Apple Inc. is more marketing oriented company than product oriented or sales ...

    `By selling its products to schools and universities, Apple turns classrooms into showrooms. If students go through school using Apple products, they become comfortable with the interface and familiar with the superior performance the brand offers. By creating this early exposure, Apple captures customers before they even know that they are customers` (Insidecrm, 2008).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work