• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Is Dyson product or market oriented?

Extracts from this document...


Is Dyson Product or Market Oriented? History In 1979, James Dyson bought a vacuum cleaner. However, various faults developed after some time, and so he resolved to one day create a better product. He did exactly this, and opened the company Dyson in 1992. Since then, he has created some of the most advanced technologies the world has seen. Product Portfolio Dryer The Dyson hand dryer is promoted by the company as reducing one's carbon footprint, using only clean air to dry your hands and needing only 10 seconds to do so. ...read more.


Thus, they considered the environment more not just to make the product the best it can be, but also in order to meet consumer's needs. Fan and Heater The fans and heaters that Dyson produce are also different from their competitors. The fans are bladeless, and the heater contains no visible heating elements, so reduce air buffeting and increase the safety of the product. Instead, they project a stream of smooth air into the room. This product is much more product oriented. ...read more.


The use of new technologies to improve an existing product is an element of a product-oriented products, but because these technologies are used as a result of feedback from customers on cleaners from other companies makes the product also become rather market-oriented. Conclusion Overall, we found that Dyson is a more product-oriented company. We found this because when looking at the various products that they provide, and weighing up the elements of them, there were more elements of product-orientation. We found that Dyson is much more likely to push much-developed existing products into the market than producing products which are then immediately pulled into the market, and so the company is product-oriented. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    It is probable that products of a highly reputable company, such as Audi, will be price inelastic as the market they appeal to price is not the most important factor. This means price should be quite high. * Competition - are there any similar products currently available?

  2. Produce a marketing strategy for a new or existing product

    the product abroad to a completely new market before I can do this I have to make sure that the existing customers are stable in order to make any changes. From my Questionnaire I have found out that by exporting their product abroad the customers here might feel that magazine

  1. Telemarketing Project

    But in exploring the extent of its scope, it is a good idea to review the eight selling stages followed by most marketing organizations. The eight stages can be shown as a hierarchy of effects model. (Please see Figure 2.3)

  2. This report will systematically explain the concept of market segmentation together with examples of ...

    It can also be very useful to market your product towards those with a low income. There is also a link between income and social class in which people tend to create a norm about what products are agreeable to own.

  1. Investigating Market

    shops in cities find that they cannot match the low prices and variety of products in supermarkets. This will led to small corner shops going out of business and therefore the profits are all in Providing services to the community: - Companies that provide a service to the community are businesses such as the Post Office, Police and the BBC.

  2. Marketing Inteligence Exam Project: Snowboarding

    similar products carried out on the Internet, phone and visits to shops, we will try to estimate the value of this market. * Burton Snowboards - www.burton.com have no prices on the website, but referred us to a dealer in Belfast that stocks their products.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work