• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13

Marketing director of a small advertising agency

Extracts from this document...

Introduction

Business Studies Coursework (Stage One: Introduction) For this project I am taking on the role of the marketing director of a small advertising agency. I have been asked to a) Carry out market research and b) design a marketing campaign to help promote a new shop that is opening in Victoria. During this project it is very important that market research is carried out in order not lose money on products that won't sell well and find the consumers wants. Using market research will benefit my business as using it can be a quick but not guaranteed way to success and will also do the following: (1) Show what the competitions like and how you compare (2) Will they buy the product (3) What kind of customer will buy the product (4) What type of promotion will be most effective (5) What is the best price that would suit an average customer The area of which the shop will be is near a few tourist attractions and will be very busy. The busiest times would be on a Friday and Saturday night at around 7 o'clock as those are days, which adults tend to go out. Being in Victoria there will be many rival competitors around. Examples of these rival food restaurants that pose competition are McDonalds, Pizza Hut, KFC and Burger King. Being the new business that it is the 4 p's has an impact on the business. ...read more.

Middle

How often do you visit food restaurants per month? 0-1[] 2-3[] 3-5[] Above[] 3) When eating fast food which do you prefer? Eat in[] Take away[] 4) Do you enjoy eating hot or cold food or both? ............................................................................................ 5) How much money do you spend at a food restaurant per visit? 0-�5[] �6-�10[] �10-�15[] Above[] 6) Are you a vegetarian? Yes[] No[] 7) When eating a meal do you drink healthy drinks? Yes[] No[] 8) Do you normally drink alcohol? Yes[] No[] 9) What is your ethnic background? (Please state) ............................................................................................................... 10) Are you familiar with any African food? Yes[] No[] 11) If given the chance would you be willing to try a variety of African dishes Yes[] No[] From my questionnaire I have gathered a series of results using a number of methods. I asked people at random walking in Victoria and put my results into pie charts and bar graphs. The questionnaire and market research has helped a lot in determining how the business should be run. The information collected will enable the business to create an idea of the products people like. Results Qs.1 What is your favourite type of food? Qs.2 how often do you visit food restaurants per month? Qs.3 When eating fast food which do you prefer? Qs.4 Do you enjoy eating hot or cold food or both? Qs.5 How much money do you spend at a food restaurant per visit? ...read more.

Conclusion

I decided to choose this because it's a cheap advertisement and there are a large number of people in Victoria who read the newspaper. I would choose this advertisement over the television as the television is nationwide, very expensive any might not get viewed by those who might be interested. I would advise my client to advertise for a lengthy period of time. Finance For the business the main worry is finance. Whether they can maintain invested money without losing it. I would advice my client to loan some of the cost to set up a business from a bank. The advantages of using your own money: - 1) You don't have any debts. 2) All profits made are yours. 3) If the business goes bust you don't have to worry about paying back the bank. The disadvantages of using your own money: - 1) You might lose all your money if the business becomes a failure. Business Plan Every business has a plan on how to run a business successfully. I would advice my client not to over price his goods and offer bargain deals so it will attract people. You need to work out the amount of staff needed and where to get these staff. The management is a major issue if it is to succeed. You need to decide whether or not it should be a sole trader, partnership organisation. I would also advise my client to come up with new products and deals every so often and decorate around the place to keep in fashion. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Business Studies Edexcel Coursework

    You can find much of this kind of information in local libraries or on the internet, but books and business publications, as well as magazines and newspapers, are also good sources. Although secondary research is less expensive than primary research, it's not as accurate, or as useful, as specific.

  2. Boots Coursework

    The working conditions are normally negotiable between the trade unions and human resource departments. It is also that department that is in control of the training, developing and promoting of employees. They can use different techniques to provide the workers with the necessary skills.

  1. Tesco Research

    Processing methods such as copy, and paste source, mathematical manipulation, graphical manipulation, and data handling are useful in manipulation. And these methods are assisted by application such as Microsoft word, excel, PowerPoint and so on. RAW DATA/INFORMATION Financial Department. Here is an overview of our financial performance.

  2. Business Studies

    Gross domestic product is affected by business activity > Less spending in one area can result in bigger spending in another area. > The main measures used by the government currently are; * Monetary policy - implemented by the Reserve Bank of Australia , implements changes through influencing interests rates

  1. Starting a Small Business

    Primary research is when information is directly from the source I.e. the potential customers I will be asking customers what they would want from my hardware store. The questions that I will be asking are as follows: * What items do you want to purchase in my store?

  2. Business Plan. After putting a lot of thought into what kind of business we ...

    * What are my strengths and weaknesses? * What are the risks? * Can I make careful decisions? These types of questions will give me a clearer understanding of my position when starting up a business and how I can improve to make myself a more determined person.

  1. What would be the most effective way to market a new healthy eating option ...

    Further duties include advising the directors about a successful marketing campaign which would make sure that the new project is booming. This is will involve me writing a full report to the directors of ScreenScene plc. My other tasks within this coursework will include carrying out a SWOT analysis, using

  2. Communications in a business - examples from NEXT

    Human Resources are responsible for recruitment, For example: if there is a job opening for manager .This team have to ensure that employees know about the job opportunity, in case they want to apply for it. To get this message across, HR can send an e-mail to all employees or they can put notices up on the business? intranet.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work