Portfolio Unit 1: Article Critique

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Portfolio Unit 1

Article Critique

Portfolio Unit 1: Article Critique

User interfaces and consumer perceptions of online stores:

The role of telepresence

KIL-SOO SUH and SUNHYE CHANG School of Business, Yonsei University, Seoul, Korea

Office of General Affairs, Yonsei University, Seoul, Korea

Behaviour & Information Technology, Vol. 25, No. 2, March-April 2006 pages 99 - 113

1. Overview of Article

The article written by Kil-Soo Suh and Sunhye Chang are well laid out, and easy to read. I feel that they have made the article interesting enough to keep people interested right from the start and reading further. I think that the writers choice to use many facts from the start is a good choice as it helps to keep readers intrigued. The title for the article may not be the best choice, but is indeed very direct with what they are trying to provide readers with.

The writers continue, with a brief introduction, theoretical background and hypotheses with useful information as well as useful references in there work. The writers have used research to provide references to there work which is vastly positive and gives readers further information on the