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Portfolio Unit 1: Article Critique

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Introduction

Portfolio Unit 1 Article Critique Portfolio Unit 1: Article Critique User interfaces and consumer perceptions of online stores: The role of telepresence KIL-SOO SUH and SUNHYE CHANG School of Business, Yonsei University, Seoul, Korea Office of General Affairs, Yonsei University, Seoul, Korea Behaviour & Information Technology, Vol. 25, No. 2, March-April 2006 pages 99 - 113 1. Overview of Article The article written by Kil-Soo Suh and Sunhye Chang are well laid out, and easy to read. I feel that they have made the article interesting enough to keep people interested right from the start and reading further. I think that the writers choice to use many facts from the start is a good choice as it helps to keep readers intrigued. ...read more.

Middle

The writers have chosen to use quantitative as well as qualitative methods to show there use of questionnaires and results. The articles descriptions about certain information such as 'user interface and telepresence' are well described with references, examples and also diagrams which are clear and easy to follow. 2. Strengths and Weaknesses 2.1 Weaknesses a. Although the article starts off well, introducing the reader into the subject, it does start to become rather repetitive half way through. b. Whereas the research seems to be done well, the 'theoretical background and hypotheses' have come up a little short on information. c. With evidence to the questionnaires and data tables of results, the methodology for the overall article seemed to be based on both quantitative and qualitative methods. ...read more.

Conclusion

3. Recommendations a. By keeping the article short could mean appealing to a wider audience b. I feel that if the aims where set out clearer at the start of the article, it would be even easier for the reader to get into it. c. Producing better research methods as well as a better background on the subject will also have been better suited to this particular article. d. Changing the literature to better suit a younger more open audience. I feel that the article should be better suited to the reader than the writer. e. Although there is quantitative and qualitative data within the article itself, I feel that the writers could have made better use of the information by applying more time to the qualitative data rather than focusing more on quantitative data. ...read more.

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