Portfolio Unit 1
Article Critique
Portfolio Unit 1: Article Critique
User interfaces and consumer perceptions of online stores:
The role of telepresence
KIL-SOO SUH and SUNHYE CHANG School of Business, Yonsei University, Seoul, Korea
Office of General Affairs, Yonsei University, Seoul, Korea
Behaviour & Information Technology, Vol. 25, No. 2, March-April 2006 pages 99 – 113
1. Overview of Article
The article written by Kil-Soo Suh and Sunhye Chang are well laid out, and easy to read. I feel that they have made the article interesting enough to keep people interested right from the start and reading further. I think that the writers choice to use many facts from the start is a good choice as it helps to keep readers intrigued. The title for the article may not be the best choice, but is indeed very direct with what they are trying to provide readers with.