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Sole Trader Report

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Introduction

To: Mr Elkon From: Karan Varma Date: 3rd February 2004 Sole Trader Report 1.1 In this report you will read about a sole trader (Sunrise Bakery), I will talk about they their aims and objectives, location, business ownership and finally they business activities, Sunrise bakery three aims are * To still be in business after 1 year of opening there shop * To maintain sales at competitive rates with rivals * To provide a services to the people of Southall Sunrise bakery three objectives are * To have the same income and profit value from Monday-Thursday and to have at least 25-50% more sales on Friday-Sunday * To attract more customers * To have a veracity of food that appeals to the general public. Western Chicken is located on Western Road opposite Featherstone High School. The main reason they are located on Western Road is because a school is opposite there shop so this will allow students to come to there shop during lunch time and after school when most people are likely to come and eat at there shop. ...read more.

Middle

Also because some of the students live far away and this means that they might get hungry so they would want to eat at the shop. This is also good because a bus stop is right infants of the sop so this means that a lot of people can come to there shop to eat and still get on the bus. 4.1 As you know Western Chicken's business ownership is a Sole trader. The good thing about them being a sole trader is that it is easy fore them to set up their business and give personal service to there shop, the owner can make there own independent decisions, which means that they can do what they want, not much paperwork, and because they will know there customers this will help avoid debt. 4.2 The bad thing about being in the sole trader ownership is that you have unlimited liability, so this means that if your business goes bankrupt you will to, also you will have to put in long hours, ...read more.

Conclusion

Activities would help this because he can advertise through media and do different promotions. Which would help his business sales. The owner would have to display posters near by the store. Also locate the stores, which have high consumer traffic. Is a sole trader and should take care of all sales as they could fall into debt and business can go down. Making a profit To make a profit the owner would have to do special offers to attract the customers attention To locate the store near by other big superstore so at least someone might go by it and come inside. Example near school so students could buy food from them after school and at lunch To attract more customers. To attract more customers the owner will have to advertise more and introduce more different varieties To advertise on bill boards from a radius of 2 mile from the shop, or on they local newspaper The owner will have to take a big risk to spend a lot of money, but if it works well, it could attract more customers. ...read more.

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