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Tesco business activity

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Introduction

Sufyan Malik Business Activity Tesco is a huge retail outlet in the tertiary sector that specialises in food and drink; they buy all their products direct from manufacturers except bread, which they produce themselves. Below I have outlined some of Tesco's main features and business activity. Food and Drink Tesco's specialist product is food and drink. Tesco sell a whole range of food products at very competitive prices. They sell a wide and diverse range of foods like organic, low fat and foreign foods. Tesco were very quick to respond to the change in taste of food and now sell a lot of Indian food products i.e. curry which is now one the most popular dishes in the U.K. The MD of Tesco, Sir Terry Leahy has said, "We cater for the demand for every social economic group" This is an example of Tesco's incredible low prices and just one of the ways in which they cater for every scocio economic group. Tesco buys lots of different ranges of products from different manufacturers to cater for everybody's' needs this is one of the ways in which they are so successful. ...read more.

Middle

Tesco have also introduced a new traffic light system for all their products as part of the government new push on healthy eating. Products with a green light mean they are good and red light means bad. This has helped meet customers' needs and helped support the government's actions. This action also gives Tesco good publicity and supports the fact that they are a caring company. This has also helped Tesco meet their aims and objectives of increased sales and to retain loyal customers. Non-Food Tesco were so successful with food and drink that they reinvested their money diversifying into non-food products and introduced a massive range of new products including electrical, house wares and phone services. Tesco invested into this market as it made it more convenient for their customers and made them more likely to buy all their products from them. Tesco made sure that the quality of these products was impeccable and the prices were also very competitive ensuring maximum return from their customers. Tesco made it their aim to succeed in non food products. ...read more.

Conclusion

They decided to offer the above services mainly as they are the most common and likely to give them a good return on their investment. Tesco were very successful in this area making �200 million profit, which was more than food and drink. This was mainly because there is a much higher profit margin in Financial Services and I believe this was a good and profitable move for Tesco and a step in the right direction towards meeting their aims & objectives. Outselling Specialist Retailers..........How? Tesco have often outsold specialist retailers on specific products, which is pretty amazing. An example of this is when Tesco amazingly outsold WHSmith on Harry Potter books. This is as customers go into Tesco o a regular basis mainly for food & a drink, an everyday product and if Tesco also have the latest high street non-food products in store at competitive prices then they are more likely to sell them. Tesco didn't advertise products like Harry Potter books however cleverly positioned them in the right areas of stores making more and more customers pick it up. This has helped Tesco's non-food products sales grow increasingly and helped them to outsell specialist retailers. ...read more.

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