• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Tesco business activity

Extracts from this document...

Introduction

Sufyan Malik Business Activity Tesco is a huge retail outlet in the tertiary sector that specialises in food and drink; they buy all their products direct from manufacturers except bread, which they produce themselves. Below I have outlined some of Tesco's main features and business activity. Food and Drink Tesco's specialist product is food and drink. Tesco sell a whole range of food products at very competitive prices. They sell a wide and diverse range of foods like organic, low fat and foreign foods. Tesco were very quick to respond to the change in taste of food and now sell a lot of Indian food products i.e. curry which is now one the most popular dishes in the U.K. The MD of Tesco, Sir Terry Leahy has said, "We cater for the demand for every social economic group" This is an example of Tesco's incredible low prices and just one of the ways in which they cater for every scocio economic group. Tesco buys lots of different ranges of products from different manufacturers to cater for everybody's' needs this is one of the ways in which they are so successful. ...read more.

Middle

Tesco have also introduced a new traffic light system for all their products as part of the government new push on healthy eating. Products with a green light mean they are good and red light means bad. This has helped meet customers' needs and helped support the government's actions. This action also gives Tesco good publicity and supports the fact that they are a caring company. This has also helped Tesco meet their aims and objectives of increased sales and to retain loyal customers. Non-Food Tesco were so successful with food and drink that they reinvested their money diversifying into non-food products and introduced a massive range of new products including electrical, house wares and phone services. Tesco invested into this market as it made it more convenient for their customers and made them more likely to buy all their products from them. Tesco made sure that the quality of these products was impeccable and the prices were also very competitive ensuring maximum return from their customers. Tesco made it their aim to succeed in non food products. ...read more.

Conclusion

They decided to offer the above services mainly as they are the most common and likely to give them a good return on their investment. Tesco were very successful in this area making �200 million profit, which was more than food and drink. This was mainly because there is a much higher profit margin in Financial Services and I believe this was a good and profitable move for Tesco and a step in the right direction towards meeting their aims & objectives. Outselling Specialist Retailers..........How? Tesco have often outsold specialist retailers on specific products, which is pretty amazing. An example of this is when Tesco amazingly outsold WHSmith on Harry Potter books. This is as customers go into Tesco o a regular basis mainly for food & a drink, an everyday product and if Tesco also have the latest high street non-food products in store at competitive prices then they are more likely to sell them. Tesco didn't advertise products like Harry Potter books however cleverly positioned them in the right areas of stores making more and more customers pick it up. This has helped Tesco's non-food products sales grow increasingly and helped them to outsell specialist retailers. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Tesco's different stakeholders are:Employees

    cause problems for profit in the smaller stores This problem was resolved by having meetings with the Local community and discussing how the extra shops will benefit them. It will provide more jobs for the unemployed an d also to people in the community who only want to work part time.

  2. Functional Areas of Tesco

    They will request a budget for this promotion. The finance function will reply internally and accept or decline the budget request. If a budget is accepted the finance function will process the budget and inform the marketing and sales function that the budget has been accepted and they are now able to promote the 'Tesco finest chocolates'.

  1. Shareholders - Tesco

    If a need to work as a cashier or manager they need to be qualified at their job and do their best at it. This is so that they provide a good service to the customers to encourage them to come back to Tesco to shop.

  2. As a short-term business Consultant, I have been hired by Alton Towers PLC to ...

    The theme park uses a mixture of training, coaching mentoring and secondments for staff training and development. There is seasonal and permanent staff at the theme park and every one will have been trained for the purpose of each job description.

  1. Business at Work - ASDA

    but rather that they are consulted for opinions before most major decisions are implemented. However, there is an element of some mild autocracy that is applied in the management of such staff at the very base of the hierarchy, but they are still given a sense of worth as employees

  2. This is a report on Marks and Spencer a well known retail company in ...

    the shop floor and as a result, not many people were interested as this was not the trend at that time. Marks and Spencer never took their iniative to listen to their customers and that was part of their downfall as a company.

  1. Sainsbury's supermarket.

    Therefore the group become dependant on him or her. The result of this style of is that members of the group are often dissatisfied with the leader. This results in little cohesion, the need for high levels of supervision, and poor level of motivation amongst employees. Democratic - a democratic leadership style encourages participation in decision-making.

  2. Ethical behaviour of UK supermarket Tesco.

    Employees require equal opportunities, promotions, trade union, training and job satisfaction. * Management - Management concerns about the growth of the organisation and to achieve the organisational objectives. Management have strong influences on staff, lead by example and management by walking about can encourage its staff to produce their best performance.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work