• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Tesco Business Activity

Extracts from this document...


How did Tesco Become So successful? Tesco have become so successful in the past few years, there are many reasons for this. The main ones would be that Tesco did lot of market research on the consumers and competitors; they have done both primary and secondary research. They have done research on which products are highly profitable and which ones are big sellers. Tesco has also carried out research on their competitors and consumers and therefore able to decide the right prices, they have analysed there marketing strategies, market share, products being sold, services being offered and prices. I have analysed that Tesco has done a great deal market research and in return they have been able to grasp a 31% market share in the grocery industry. ...read more.


I believe that Tesco has done good research and followed that up with a great business strategy on a whole; they have been able to establish them themselves in a very competitive environment. Tesco were able to become so successful in the grocery market because: > They were market orientated. > They were able to do sufficient market research. > They were able to offer competitive prices. > They were able to offer a variety of products to suit all socio economic groups. > They were able to meet the customer's needs. Non-Foods: In the Last few years Tesco has felt the need to diversify into other markets. Such as clothing, electronic, children's toys and also started to offer household products .By doing so they have increased their profits and made their customers life easier. ...read more.


Tesco are offering mortgages, credit cards, loans and many types of insurances. Tesco Finance was a 50% joint venture with the Royal Bank of Scotland. The business made a profit of �130 million for 52 weeks up to the 24th February 2007, of which Tesco's share was �66 million. This move towards the financial sector has diversified the Tesco brand and provides opportunities for growth outside of the retailing sector. My final conclusion is that Tesco as a brand has been able to diversify many markets and with in such a little time and have been able to grasp 31% of the market share in the grocery market, 30% of the market share in the non food market and 13% of the financial sector, Which is a great achievement considering the time and the harsh competitive environment. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Outline of the Aims/Objectives of Sainsburys and Tesco.

    they will not have to pay planning and manufacturing fees for new premises seeing as it is virtual reality therefore they are eliminating the need to pay for constructing new outlets. A global business on the Internet does not require building costs such as paying for land or labour, just a web site and possibly one central warehouse.

  2. Tesco Research

    Hence it is beautifully presented. Processing method; Microsoft excel and word. Changes made; data put into table. From table to pie charts, font size and also font style. And why I also manipulated the fonts as well is because it is easier for my Information Officer to read and classify.

  1. English for business

    �The purpose / aim / target of the meeting is to ... �Now; let's look at the agenda in detail. �As you can there are 5 main points / items. �I suggested that we take them in the following order.

  2. Business studies - Business Plan

    I don't have a lot to spend I will be advertising in the local newspaper. I have chosen to advertise in the local newspaper as I feel it will be the most cost effective way to advertise, I can overcome the problem of people not reading the newspaper by waiting

  1. Business Studies

    and gender all influence a person's lifestyle Personality and self concept: - We buy products that suit our personalities Sociocultural factors > Influences that come from the customers society and culture > Culture will impact attitudes towards products offered Economic factors > Socioeconomic status is determined by the person's level

  2. Business Plan. After putting a lot of thought into what kind of business we ...

    * The public can view their accounts so competitors can hold this as an advantage to them. * It can be very expensive to set up Franchise There are many types of franchises today such as the Body Shop. The different types of franchising that exists are: * Dealer franchise

  1. Produce a marketing strategy for a new or existing product or service

    Cola, by placing factories around the world, the distribution of the drink becomes very easy.. For promotion and advertising they use celebrities to popularise their drinks, recently Coca Cola signed a sponsorship deal with Christina Aguilera. The ironic thing about this is that the Competition between Pepsi and Coca Cola

  2. Business Stakeholders

    2. Employees & Managers - Employees and managers are also very important in any business as they have the ability to influence many decisions made and also how effectively a business runs through how effectively they fulfil their job roles. Employees can also influence a business by refusing to do their jobs at all for example if employees go on strike.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work