The marketing mix all comes down to the 4 p's. It describes the set of ingredients or controlled variables.
Marketing Mix
The marketing mix all comes down to the 4 p's. It describes the set of ingredients or controlled variables. There are the decisions I must make which will determine the likely commercial success of the products I will be selling. The 4 p's are Product, Price, Promotion and place. Using primary and secondary research I have come up with a marketing mix for my shop.
Product
Product is one of the most important elements of the marketing mix if not the most important. To make my shop (Monkey Sports) a commercial success I must sell the right products that my customers are going to be interested in. The main products I will be selling is, football kits, badminton equipment and trainers. I chose this items because most people ticked these sports on my questionnaire than any of the others. All my products will vary in size, shape, design, colour and quality. My research showed that the most popular tracksuits were Lacoste and Nike so I will obviously be selling more of these. Although Lacoste is a very expensive brand, I can put special offers on these like, 10% of all Lacoste tracksuits when you spend over £50 on any other items in the shop. This type of special offer may appeal to a lot of people in my chosen area. I will have to concentrate on selling and having more stock for the most popular manufactures. I will make sure I have a wide range of products to meet the demands of different types of customers.
