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What is marketing?

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Introduction

What is marketing? Marketing includes advertising, selling, and delivering products to people. The market department try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world. Objectives, strategies, and tactics - these are the parts of a solid strategic marketing plan. In order to achieve this the marketing mix must be put into use (the 4 p's): Price Product Place Promotion Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer' (P.Tailor 7/00) In order for your business to sell its products and services as successfully as possible, you need to look at what products you are selling in detail to ensure they will be attractive and needed; the price to ensure it is not too cheap or too expensive; where you are best distributing your product; and finally, how you can create interest and awareness for your products. All these elements need to be targeted at the right people at the right time. ...read more.

Middle

Promotion needs to be carefully planned, and it is usual to decide on a new promotional plan each year. The main forms of advertising are:- * TELEVISION * RADIO * NEWSPAPERS AND MAGAZINES * TRAVEL TRADE PRESS * VIDEOS * POSTERS * CINEMA * EXHIBITIONS AND TRADE FAIRS * INTERNET There are many methods of promotions now but when advertising was first introduced on television it was a big issue. Advertisements were being seen from a new point of view. Instead of just billboards or posters that the businesses used to use to promote, there was a moving life form on screen. This way the businesses could get more information across to the viewer, because there was movement, visual and audio involved. The first advertisements were dull and uncreative. This started the marketing trend of which it is today. For each product/service there is a Target Audience A target audience is an identifiable group of people that could benefit from purchasing your product. You can define your target audience(s) according to some combination of behaviour, demographics, psychology, and/or social influences. ...read more.

Conclusion

How could we provide the perfect services? Are there any services you'd like to see that don't exist yet? Competition -- What is your competition selling? Ask people who shop there. Many people don't notice sales or major items in stores. Questionnaires - The most common of all the methods. They obtain a lot of specific information that the business will be looking for. The questionnaires can be on paper for the customer to fill in or at a personal interview between the employee and the customer. Documentation and Records -- Notice what customers are buying and not buying from the business. Including electronic methods, internet, and EPOS tills in stores. Focus Groups -- Focus groups are usually 8-10 people that you gather to get their impressions of a product or service or an idea. Surveys by Mail - Customers fill in questionnaires, comment cards, etc. The customers will fill in surveys especially if they get something in return. Promise them a discount if they return the completed form to your facility etc. Observation - Observing the customers. Often shops such as super markets see how there consumers move around the store, whether any displays/product presentation draws the attention of the customer. ...read more.

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