• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What is marketing?

Extracts from this document...


What is marketing? Marketing includes advertising, selling, and delivering products to people. The market department try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world. Objectives, strategies, and tactics - these are the parts of a solid strategic marketing plan. In order to achieve this the marketing mix must be put into use (the 4 p's): Price Product Place Promotion Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer' (P.Tailor 7/00) In order for your business to sell its products and services as successfully as possible, you need to look at what products you are selling in detail to ensure they will be attractive and needed; the price to ensure it is not too cheap or too expensive; where you are best distributing your product; and finally, how you can create interest and awareness for your products. All these elements need to be targeted at the right people at the right time. ...read more.


Promotion needs to be carefully planned, and it is usual to decide on a new promotional plan each year. The main forms of advertising are:- * TELEVISION * RADIO * NEWSPAPERS AND MAGAZINES * TRAVEL TRADE PRESS * VIDEOS * POSTERS * CINEMA * EXHIBITIONS AND TRADE FAIRS * INTERNET There are many methods of promotions now but when advertising was first introduced on television it was a big issue. Advertisements were being seen from a new point of view. Instead of just billboards or posters that the businesses used to use to promote, there was a moving life form on screen. This way the businesses could get more information across to the viewer, because there was movement, visual and audio involved. The first advertisements were dull and uncreative. This started the marketing trend of which it is today. For each product/service there is a Target Audience A target audience is an identifiable group of people that could benefit from purchasing your product. You can define your target audience(s) according to some combination of behaviour, demographics, psychology, and/or social influences. ...read more.


How could we provide the perfect services? Are there any services you'd like to see that don't exist yet? Competition -- What is your competition selling? Ask people who shop there. Many people don't notice sales or major items in stores. Questionnaires - The most common of all the methods. They obtain a lot of specific information that the business will be looking for. The questionnaires can be on paper for the customer to fill in or at a personal interview between the employee and the customer. Documentation and Records -- Notice what customers are buying and not buying from the business. Including electronic methods, internet, and EPOS tills in stores. Focus Groups -- Focus groups are usually 8-10 people that you gather to get their impressions of a product or service or an idea. Surveys by Mail - Customers fill in questionnaires, comment cards, etc. The customers will fill in surveys especially if they get something in return. Promise them a discount if they return the completed form to your facility etc. Observation - Observing the customers. Often shops such as super markets see how there consumers move around the store, whether any displays/product presentation draws the attention of the customer. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Plannng and research. I would like to open a African restaurant, food from all ...

    free gift basket or other incentives that are roughly equal to one of the items purchased. Birthday program - Research shows that 40 percent of all Ghanaian eat out on their birthday. This presents an opportunity for establishments with solid birthday programs. So restaurants should take more advantage of this.

  2. Marketing coursework - opening a new business

    Each method involves using one or more of the following: 1. Questionnaires These are lists of questions designed specifically for a task. Questionnaires can be completed by holding an interview. This can take place either face to face, over the telephone or through the post.

  1. The aim of this investigation is to explore the feasibility of opening a Men's ...

    records must be audited and made available to the registrar of companies. Factors for why I didn't become a Public Limited Company (PLC): * There is a risk of takeover from outsiders who purchase more than 50% of the company's shares.

  2. Business- Open retail store

    If my business did not have any form of marketing it would most likely to lead to bankruptcy of the business. Firstly I would be selling the incorrect product, which would result in customer buying the product, which leads to no of profit and eventually bankruptcy.

  1. creating a marketing proposal

    to have a good tasting drink as people suggested on the questionnaire. One of the suggestion was that the drink should come in small plastic bottles for little children so that the children don't too much of a mess. One customer said that the company should make sugar free drinks for people that can't have sugar for health reasons.

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    In recent years major retailers, including large supermarkets, have become more important. They have reduced the need for wholesalers as they buy directly from producers. However for minor retailers such as local green grocers or butchers, wholesalers are useful. They buy large quantities from producers and sell to retailers.

  1. Marketing plan

    Employees will be hired and inventory will be purchased. There will be no sales activity during the first month. The second month will begin to see sales activity and it is forecasted that around month four sales will really begin to pick up.

  2. Marketing research - To decide which products and services will be available in my ...

    price of the product is set deliberately low to encourage customers to buy the product, complementary goods, which means that the profit is still higher due to the higher mark up despite the reduce contribution and psychological pricing, which means that the prices are set to a certain level just

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work