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Modernism and Postmodernism in product design

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Introduction

DESIGN IN CONTEXT 192 Modernism and Postmodernism in product design Lecturer: Kerry Wilkes Student: Chun Chun Student ID: Chuncc31 Modernism and Postmodernism (Product design) Modernism and Postmodernism are two important thought in design. The Postmodernism is evolution from the Modernism. The modern movement of the 1930s through post-modernism of the 1960s. Although that in this modern society, it is still using Modernist and Postmodernist design. Modernism and Postmodernism have their own principles and sign. In the following paragraph, I will go to identify the different between Modernism and Postmodernism in product design. And also analyze each Modernist and Postmodernist product. Firstly, the period of Modernism started in beginning of 20 century. Modernism occurred in 1930s. It influenced by Bauhaus design principles in 1919. Its founder was Walter Gropius. The inspiration come from Russian Constructrism and De Stijl and search for clear similar idea to De Stijl. There are 3 important principles; form follows function, economy of form and truth to materials. That function became the fundamental beliefs of modernism. Therefore modernist product designs are base on function. Its products are more practicality. "Modernism is object too much superfluous decorate." ...read more.

Middle

The surface of the table is flat and square. It is a practical table. Therefore, this table proof that the modernist design is geometric, simplify and functional one more time. And also meaning modernist designer expect have a simple life style. Wassily Chair, DWR [online] The last modernist product is this chair, called Wassily Chair. It was designed by Marcel Breuer in 1925. "The Breuer Wassily has few equals. However, Marcel Breuer may not be as famous as his modernist contemporaries Mies van der Rohe and Le Corbusier, he was certainly as brilliant a furniture designer." (DWR, [online]). "The first bent tubular-steel chair ever, is a case in point; all first tries should be this good." (DWR, [online]) The chair is using the daring and fresh colour to printing. That can animated character brings life to any residence or office. This is a modernist product. Secondly, Postmodernist: Decoration and appropriation, the return of narrative and content. (Postmodernism 2001, [online]) The period of Postmodernism is start at the end of 20 Century. Postmodernism is stress on the decoration and the looking. Their design is base on their feeling and what the meaning they want to present. ...read more.

Conclusion

(Unica home, [online]) The chair shape likes skeleton. It can present the designer meaning and feeling. Actually this chair is for the decoration more than the functionally. Thurs, this is a postmodernist design. Torso armchair and sofa, unica home [online] The final product is an armchair and sofa. It was designed by Paolo Deganello in 1982. "It was a cassina collection with the series offer armchairs and sofa with steel structure, polyurethane foam and polyester padding upholstered in either fabric or leather and attached to the frame by elastic webbing." (Unica Home, [online]) The armchair can be a bed It used the bright colour to be more attractive. The customers can choose any colour of the chair. The designer wanted to present the freedom of the life. This is a postmodernist design. In my conclusion, Modernism and Postmodernism have there own principles. Under my research, I find out the main idea of Modernism is base on the function and present the meaning directly and clearly. It advocates simple design. It also objects too much decorates (Mattox 1995, [Online]). The idea of Postmodernism is base on the decoration and the looking. It advocates individual creative thinking and not present the meaning directly and clearly (Nip 2001, [online]). Overall, Modernism and Postmodernism have their own characteristic. They can let designer bring more idea. ...read more.

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