Modernism and Postmodernism in product design

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Chun chun        design in context 192        

DESIGN IN CONTEXT 192

Modernism and Postmodernism in product design

Lecturer: Kerry Wilkes

Student: Chun Chun

Student ID: Chuncc31


Modernism and Postmodernism (Product design)

Modernism and Postmodernism are two important thought in design. The Postmodernism is evolution from the Modernism. The modern movement of the 1930s through post-modernism of the 1960s. Although that in this modern society, it is still using Modernist and Postmodernist design. Modernism and Postmodernism have their own principles and sign. In the following paragraph, I will go to identify the different between Modernism and Postmodernism in product design. And also analyze each Modernist and Postmodernist product.

        Firstly, the period of Modernism started in beginning of 20 century. Modernism occurred in 1930s. It influenced by Bauhaus design principles in 1919. Its founder was Walter Gropius. The inspiration come from Russian Constructrism and De Stijl and search for clear similar idea to De Stijl. There are 3 important principles; form follows function, economy of form and truth to materials. That function became the fundamental beliefs of modernism. Therefore modernist product designs are base on function. Its products are more practicality. “Modernism is object too much superfluous decorate.” (Mattox 1995, [Online]) “It is advocate simplify, geometric, clear, neat and tiny. It usually presents the meaning in directly” (Mattox 1995, [Online]) “The material of modernist design is stress on good quality. Therefore all of the modernist designs take on geometric, simplify and functional” (Mattox 1995, [Online]) Now I am going to talk about some modernist product.

Chris Everard 2000, in Wilhide 2000, p.37  

The first of the modernist product is a lamp. It calls AJ Visor. It was designed by Arne Jacobsen in 1956. He is a modernist designer. “When he established his own practice in 1930, he introduced the modernist aesthetic to Denmark” (Wilhide 2000, p.37) His style is simple. This lamp looks simple. It has a metal shade and it is steeply angled. “The minimalism of the stand and the stem give that look alertness and focus.” (Wilhide 2000, p.37) This design based on the function, it can provide the concentrated directional lighting for reading. The metal shade like a visor, it can shield the eyes from the glare of the light. Metal is a one of the modernistic material. “The base is circular and it cut out a circle in the base. It can balance the lamp to stand.” (Wilhide 2000, p.36) “Overall, it is poise and refinement.” (Wilhide 2000, p.37) It uses the white colour and simple shape to make user feel an elegant and simple life style. Therefore it is a modernist design.

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Chris Everard 2000, in Wilhide 2000, p.32   Chris Everard 2000, in Wilhide 2000, p.33

The second modernist product is a light. It calls Tube light. It was designed by Eileen Gray in 1927. She is a modernist. Her style is simple and elegant. “She likes to use some new materials in her period such as tubular steel.” (Wilhide 2000, p.32) This light has a long light tube. The tube supported by slim chromium plated steel frame. This kind of material is a good quality in her period. It looks simple and it no more decoration. ...

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