What is Ethnography.

Authors Avatar

Workshop/coursework 1/teacher: Prof. Anne Murcott                   Nadine Estelle Abea

Topic: Ethnography

Introduction

        “Ethnography is a predominantly qualitative research style using a set of methods in which the researcher takes part overtly or covertly in people’s lives for an extended period of time, collecting whatever data are available to throw light on the issue that are the focus of research”. To utilize this technique of gathering data, was the main objective of the workshop. 4 different aspects of the conduct of all practical experiences will be illustrated Throughout the assignment.

1.Aspect: Choice of setting

 Choosing a setting involves also choosing a target audience. I wanted to find an environment where I could observe a variety of different people (different backgrounds, origins and color of skin; all gathering in one specific place). The underground system seemed to me as the perfect choice, since it offered the right ambience for my first, focused observing experience. What troubled me initially was the perspective of observation. I experienced problems placing myself correctly, where I did not have to fear to disturb my target audience. My first perspective was from within a given crowed at the beginning of the platform of the station Kings cross-St. Pancras, just after the stairways. After about 5 minutes I changed position and therefore moved further down to the end of the platform, where only  few individuals were standing. This was important since I wanted to change my point of view. It was amazing to experience how images change with only altering perspective. In the middle of the crowed I felt like one of the mass, but as soon as I moved further away from all these people, I became a real observer, noticing much more detail. Finally, I began to realize the fascinating facets which arise when observing humans and analyzing the examined data provided by the individuals within my visual focus. For the next location I chose to go to a bar. A setting with a completely different ambience. The first remarkable thing that I noticed was the division of the people in the room. In comparing these two settings I discovered a drastic change. Whilst the people on the platform were mostly standing in one big group at the beginning of the platform, the people in the bar were divided into numerous small groups and therefore spread all over the room in order to utilize provided space. It was very difficult to find a spot where I had a good overview of what was going on around me. I chose to sit at the bar for a limited period of time and observed the civilians, who were sitting at tables, mostly in groups. My observations deviated from the one I examined at the underground. At the bar, people seemed more open, happier and of course the appearance of the people was different as well. At the underground, people seemed very distant from each other, although pursuing the same aim (traveling). Individuals were mostly in a hurry to get out of the underground. At the bar there was no feeling of rush. People enjoyed themselves and consequently had very different face expressions. Whilst on the platform there was hardly any eye contact, the bar offered enough scope to check out other people (a lot of eye contact). In general it was remarkable how a different location could strongly influence the way people responded to each other.

2.Aspect: Note taking

I usually took notes after my observations or when being covert, at the location itself. During my observations in the underground as well as at the bar, I became aware of the fact that people felt uncomfortable when they felt observed. The moment I began to take notes, people reacted highly irritable and therefore tried to move as fare away from me as possible. When revising my notes at home it acquired a lot of time to reconstruct my observations, since my notes were unstructured (in form of keywords). To structure all my observations did take me up to twice as long as the actual field study itself. Some times it was very difficult to analyze and understand what I’ve meant with certain keywords, like “people bumping in each other”. The difficulty was to place keywords into a reasonable context. The example given above left me unsatisfied, because it gave rise to questions instead of clarity. In this case I was wondering on what occasion did people bump into each other. Another reason for the complexity of reconstructing my observations could be explained by the fact, that impressions were random, and since I feared missing out on issues of importance, it was impossible to structure whole sentences while observing, and to order them properly. Observing in a focused manner and taking notes was very unfamiliar for me, because it is a mental process that we go through every day (unconsciously). The peculiar aspect of  observing (including note taking) concerns the sole concentration on individuals, and even going as far as invading their personal space, while they follow their daily routine.

Join now!

3.Aspect: Assumptions

It was very difficult not to automatically make assumptions while observing individuals in their daily routine. It is difficult because we automatically start to produce a mental story plot around individuals as soon as we examine them in a focused manner. I observed many people, who seemed frustrated, angry, sad or happy. The first things that came to my mind, when focusing on the individual’s activity (like reading, looking at advertisements, etc.) or behavior, were usually assumptions. As soon as I noticed an individual standing out from the mass (like a woman on the platform with her ...

This is a preview of the whole essay