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"Beauty and the bloke" by Cosmo Landesman is an argumentative article trying to put across the message that men and women are breaking free of old fashioned stereotypes.

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Introduction

"Beauty and the bloke" by Cosmo Landesman is an argumentative article trying to put across the message that men and women are breaking free of old fashioned stereotypes, he is trying to convey the message that it's the nineties, men no longer have to be macho and hairy! They are no longer afraid or ashamed to care for their appearances, even if it means cosmetic surgery! Women to are also making a stand, no longer will they stand silent being made to look good by men, women are now "prepared to give the men they love a shove in the direction of the cosmetic surgeon" Landesman throughout the article, puts across the message that women are to blame for men's insecurities in their appearances. They are also to blame for the rise in men undergoing cosmetic surgery, for starting the male trend of waxing and wearing perfume. ...read more.

Middle

I think Landesman uses surprise endings because it gives the article a certain edge to it, it's not what the reader expects and it intrigues the reader. Landesman uses many humorous visual descriptions throughout the piece, e.g. "get my belly surgically removed..."and "more lines than British rail ways" and "sitting in bathtubs of seaweed". These help the reader to use his/her imagination to show the length some men will go to, to achieve "beauty". They also create humour and keep the reader interested. The use of similes in the article add humour and a more visual picture in the readers mind e.g. "starting to look like Mr blobby" and "like some sot of slice of scary sci-fi feminism". Metaphors are used in the same way e.g. " more lines than British railway across his face" and "from primate to peacock" The writer creates laughter at his own expense, this creates humour but it also gives a more personal feel to the article. ...read more.

Conclusion

"Paying the price" it also has a double meaning because they are literally paying, for the cosmetic surgery. Irony is use din this piece, creating humour and slight sarcasm e.g. "took it like a man...snivelling...etc". "Speaking personally I don't feel that I've suddenly became neurotic about my looks...I've been that way since I was a teenager..." Humorous exaggeration is also used by Landesman to create humour in the article e.g. "just look inside any men's magazine and you'll see how to achieve the ultimate shave". "Cosmetic surgery at work to wreck men's self esteem..." This piece of writing although full of humour also holds some very interesting facts and shows that times are changing, today it's acceptable for men to wear perfume and have face-lifts. So in conclusion I think Landesman has made one small step for journalism but one giant leap for all those beauty conscious men out there! Vikki little 4.e ...read more.

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