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Should the Body Shop move its headquarters from littlehampton to London?

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Introduction

Should the Body Shop move its headquarters from littlehampton to London? The business problem Looking at the question 'should the body shop move it's headquarters from Littlehampton to London' many questions come to mind. With London being the economic giant that it is, it would seem almost foolish for the Body Shop to turn down such a chance. However, if this question is examined in depth, it is quite clear that the question is not as simple as first thought. The Body Shop is a company that specialises in the retail of cosmetic goods. The company's headquarters is situated in Littlehampton, however all of it's major retail outlets are situated outside of this area. This is due to the fact that London is the most economically active region of the United Kingdom. This is a main factor that contributes to the Body shop's success and the primary objectives of the company. I think that the first objective of the body Shop, like any other business is to make a profit, however the body shop aims at achieving this objective through ethical business. ...read more.

Middle

This however won't affect the financial objectives of the business. All of these sales objectives may be more important than the profit objectives. Due to the fact that the body shop has already reached the primary objective (making a profit) I think that the main objective will be to make the business grow. I think that the body shop would like to be a large growing company making reasonable profits. All of these objectives can be achieved in Littlehampton, but I think that they would be helped by a move to London. This is because London is the most economically active region in England. Inside London is the CBD. This is where most people work-presumably in commercial premises. Due to the fact that London is the capital city of England, it is very likely that London will be the most economically active area and therefore London, is likely to be the centre for trade and other forms of Business. However, it is not the Body Shop's retail outlets that are moving-It is the main factory. ...read more.

Conclusion

When you have a factory, there are many components that you need for your factory to function properly. The first thing that you need is space. Having a factory in an area like London is quite foolish because you are likely to be allocated only small area with which to function in. However constructing your factory in a rural area will provide you with a lot of space. This is one of the reasons why I think that the Body Shop factory should stay in Littlehampton. With lots of space and easy access to the central regions of London, it is quite easy for the Body Shop factory to be situated in Littlehampton and still reach optimum performance. Looking at the geographical location of the offices, it is also quite clear that some of the businesses have offices inside of London. I think that this is because they can get goods to the retail outlets quickly via train and other methods of transport. Another reason that the company's headquarters may be situated in London is because the workers of the factory may live in London and are not willing to travel long distances to get to wok (Commute) ...read more.

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