• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

SWOT and PEST analysis for Mercedes-Benz

Extracts from this document...


Edison Ng y12 SWOT and PEST analysis for Mercedes-Benz Introduction Mercedes Benz, a member of the DaimlerChrysler Group, one of the biggest automobile manufacturers in the world. With three great brands, first-class products and highly qualified employees, the Mercedes Car Group plays an essential role in the success of DaimlerChrysler. It is the world market leader in the luxury segment. Mercedes-Benz stands for modern, innovative automobiles, for quality, safety and comfort .Mercedes-Benz enjoys an excellent reputation, particularly in the area of safety technology. Many pioneering technical innovations that are standard automotive features today were first seen in a Mercedes-Benz car. SWOY Analysis To begin with, I will look for the main strength that the company had. As we know, Mercedes-Benz has been a well known business for a very long time; therefore, the strengths would be a lot than I expected. The obvious strength is -High class, comfortable and safety Below are the examples of the specific strength that presently the company had. They include: * Well-established name * better rescue services and customers cares * least possible consumption of energy for the vehicles * skilled engineers and staff * High -tech machinery in the manufactory * Accessed Roadside assistance system for all the Mercedes vehicles . ...read more.


PEST analysis Political - the cars and trucks are powered by engines running on fossil fuels i.e. gasoline and diesels, emitting carbon gases that pollute the environment, the green house effect - the governments within the European Community have introduced various legislations to minimize the emission of such gases forcing the manufacturers to develop less polluting engines, Euro 4 - automobiles are also major causes of road accidents hence, government legislations have been introduced to improve safety to car drivers as well as the users of public transportation Economic The Mercedes-Benz has manufacturing plants in many countries including Germany, the United States, Brazil, South Africa and many more. Its factories employ ten of thousands of people to make cars and distribute them globally. The immense size of its operations and its global presence also means that it also contribute significant amount to the various government in taxes and duties. It also contributes a lot to the local economy through local out-sourcing of materials and parts. With such huge operations, a lot of money in various currencies, US Dollar, Euro, Japanese Yen, is involved and a lot of banks are partners of Mercedes-Benz, providing banking services including loans and foreign currencies support, earning these banks interest income and foreign exchange service fees and gains. ...read more.


The interior styling of a Mercedes is particularly impressive. Its richly padded seats and dashboard and its precision instrumentation give drivers a feeling of security and luxury. Mercedes-Benz places driver and passenger comfort high on its list of priorities. The Mercedes-Benz engine is almost as legendary as its styling. Mercedes was a pioneer of diesel technology, and its engines are stronger in horsepower and last longer than those in other types of cars. After a few years, the Mercedes reveals another advantage that confirms its outstanding reputation. In extreme conditions such as the Middle East or the American Northeast, many American cars become badly rusted and sound as if they are falling apart after just a couple of years. The construction of the Mercedes body and its rust protective finishes are so superior to other cars that a Mercedes-Benz will show no signs of rust and develop no rattling body parts or sagging doors even after ten years or more in such places. The Mercedes-Benz, even though it is undoubtedly expensive in terms of initial cost, is really an exceptional value due to the enduring quality of its styling, the reliability of its engine, and the durability of its body construction. These advantages are what make Mercedes-Benz the best car in the world. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Lawrence Ferlinghetti: Two Scavengers in a Truck, Two Beautiful People in a Mercedes section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Lawrence Ferlinghetti: Two Scavengers in a Truck, Two Beautiful People in a Mercedes essays

  1. marketing strategies of BMW and Mercedes-Benz .

    BMW now has 1, 3, 5, 6, 7, X, M, Z series and a motor-sport version in the 3 and 5 series. BMW tradition of building excellent automobiles with a special emphasis on performance, style and technological advancements could now be recognised through their product range.

  2. Compare the ways in which the poets present characters in

    The differences of the poets' view of the characters in the two poems are that the "elegant couple" are richer thus they are higher than the characters in Night of the Scorpion . He gives the reader this idea by saying "an elegant open Mercedes with an elegant couple in

  1. Compare how the two poets explore cultural issues in their work

    and do a job that might not pay well but is pleasing enough for the people who are doing it. In the first few lines, there is a phrase that says, '...in red plastic blazers'. This indicates that the men have to wear cheap and horrible clothing each day when they do their job.

  2. Contrast and Comparison between the Poems, "Two Scavengers" and "Nothings Changed"

    Because of this, the issue is very close to his heart. He writes about how although it is not spoken, he says, "No board says it, but my feet know...and the skin about my bones" and, "No sign says it is, but we know where we belong."

  1. Two poems from different cultures-'Two Scavengers in a Truck, Two beautiful People in Mercedes'and ...

    'squatting' in the 'grass and weeds'; 'Brash with grass name flaring like a flag it squats in the grass and weeds' The word 'brash' suggests that it is arrogant looking. The word 'squats' is quite a harsh word, and suggests that maybe the restaurant should not be there.

  2. In this essay, I will be writing about two poems which are 'Two Scavengers ...

    is a wide variety of careers available to you which will earn you heaps of money unlike a job as a garbage man which gives you money which you can only live off. As the couple in the Mercedes are well educated, then they have opted for a good career

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work