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Does the Bentalls Shopping Centre in Kingston Upon Thames meet the needs of the people whom Live in its sphere of influence?

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Does the Bentalls Shopping Centre in Kingston Upon Thames meet the needs of the people whom Live in its sphere of influence? Introduction: In the past very little thought was given to the needs of the shopper, and shopping was just regarded as a necessity. However, with the arrival of huge shopping centres today, offering enormous choice of goods, the people in Britain and the western world seem to have a new favoured past time: shopping. Shopping habits have changed for the following reasons: * Increased affluence has created a demand for more luxury goods. * More people work and do not have time to shop as frequently. * Being paid monthly means that people find it more convenient to buy in bulk. * People are prepared to travel further to shop as car ownership has increased. * Refrigeration and domestic freezers mean food can be kept fresh for longer. Shopping malls and shopping centres contain chain stores and vast varieties of specialised shops, meaning it caters for most of your needs. Services and facilities generally reach high standards. Lavatories, cr�ches, telephones, self service cash machines, seating, escalators and lifts, information desks, restaurants, bars and health studios are examples of what is being offered. In addition to all the new services and facilities, technology has made its mark in the shopping industry with the Internet and has opened a new phase for shopping. You simply, do your shopping online. A shopping mall usually provides a comfortable atmosphere for you to do your shopping in. It is a cover from any form of precipitation, which you could encounter whilst you are walking down a high street. And, attempts are always made to make the structure and architecture attractive on the inside and the outside. Decorations are put up in festive seasons and each shopping mall does its very best to attract more and more customers. ...read more.


Shopping centres like Putney Exchange and Centre Courts apparently do not satisfy the publics needs as much as Bentalls does seeing as on the sphere of influence Bentalls shopping representatives come from those areas - 6.7% come from Putney, 3.3% come from Wimbledon and 6.7% come from Richmond. Aim 2: What are the needs of the people who live in the Bentalls Shopping Centre's Sphere of influence? The self-prepared fieldwork method I used for this aim was a pre-visit questionnaire. The pie chart on page tells us that people usually shop around 3 times a week. In total almost half of the people surveyed (Twenty-six people, 43.3%) shop 0-3 times a week, twenty-four people (40%) shop 3-5 times a week and finally the "shoppaholics" who shop between 5-10 times a week cover 16.7% of the total. Shopping three times a week gives me the impression that those three times are used for purchasing the weekly food supplies, going on the weekend shopping spree for clothes and accessories, and finally just in case of an emergency and needing to buy something. As far as I know if you shop everything at once then it more economical with time, because you get things out of the way quicker. Therefor, what every centre should have to meet the publics needs is a large variety of shops, including a supermarket, household item departments, and personal item stores and clothes departments. With this variety people wouldn't have to shop as regularly every week. If the certain centre has the variety then that explains why most people, on average, visit a shopping mall only three times a week because they get all their shopping out of the way in one big go. Chain stores are usually situated in shopping malls because the goods provided are of such quality and importance to the public and the products have to be brought sometimes on a monthly basis, sometimes on a weekly basis, for example clothes. ...read more.


As many people travel by car a parking area is expected. Bentalls meets this need with its huge, covered parking area with many floors. With the parking area the public have easy and quick access to the centre as the parking area is linked with a footbridge which leads straight into the second floor of the Bentalls Shopping area. I could have included a question which involved in asking what the public thought of the parking facility by adding "parking" to the list of features in the question to see what the public thought was the best and the worst feature of the mall (page ). The Bentalls centre would meet the needs for all the people who answered the pre-questionnaire as Bentalls covers all their services, facilities and requirements except for the food shops. However, this is not a significant issue as nearby to where Bentalls is situated there are large supermarkets. In total 70% of the people surveyed in the centre used the Bentalls centre more than any other mall (see page ) and it was very highly rated. From the sixty people that were surveyed in the Bentalls centre, 80% of them rated the centre 7/10 or higher. From these figures one can see that the Bentalls centre does satisfy the people who go there to do their shopping. In my opinion some of the questions to this investigation where a bit superfluous. I could have done without the question on which other shopping mall people use on a regular basis. The question asking how often do you visit the Bentalls centre I didn't have much use for either. Having done this survey has made me more efficient in collecting and setting out data. It has taught me the techniques on making a survey and how to go about a survey with people in the field. I conclude this investigation by saying; yes the Bentalls Centre did meet the needs of the people whom live within its sphere of influence. ?? ?? ?? ?? Fred Wilhelmsen 5D ...read more.

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