Is Sunbury Cross shopping centre threatened by new shopping trends and technology?
Extracts from this essay...
Introduction Within this introduction I am going to tell you some background information and whereabouts of Sunbury Cross. Sunbury Cross is in the outer city suburbs and is right next to the A380 and the M3: As you can see on the map above the M3 that leads onto the A316 is a key road leading into London, the M3 crosses over the A308 and so the name Sunbury Cross came. If you look at the arrow and follow the direction that it is pointing in then there is Sunbury Cross Shopping Centre. Sunbury Cross Shopping Centre is not very big and if you look on the map just down the road from Sunbury Cross there is a big shop labelled "Superstore" this is a new out-of-town shopping centre that Tesco built, it is so big that it has its own slip road leading to it. During the last 100 years Sunbury Cross has changed a lot it used to be a few village shops selling basics such as bread and milk this would be enough to support the small village around it. But now it has about 25 shops selling everything from golf clubs to mobile phones. Lots of unknown businesses have chosen to start off at Sunbury Cross e.g.
I made these results into graphs, which made it easier to see the data, and made it look more presentable, under each graph I have explained what that graph means and its importance to my project. I did an environmental survey to look at the environmental problems that Sunbury Cross has, and then looked to see if Bluewater or Lakeside has these problems. All these questions were put into consideration when I wrote my conclusion. In my conclusion I said my opinion on whether or not Sunbury Cross is threatened by new trends and modern technology. Finally in my evaluation I put how well I think that I did in this coursework and what would have helped me. Analysis Of Questionnaire This graph shows that not many people shop at Sunbury Cross regularly only 36 out of 100 said that they shopped at Sunbury Cross regularly, and I think that most of these would be for basics from off-licences such as bread and the daily newspaper. 42 people said that they shop on the Internet which is quite a lot, but if you look at a graph further on not many of them shop regularly on the Internet. From this graph you can clearly see that if given the choice then most people would go to one of the bigger shopping centres like Staines, Hounslow or Kingston rather then go to Sunbury Cross.
I think I have done well in this coursework and have answered the question given to me looking at both sides and giving my overall opinion at the end. Conclusion So I conclude that Sunbury Cross shopping centre is not threatened by new trends and modern technology on the evidence that the Internet has not taken off as many people said it would and many people feel its unsafe to shop on the Internet because you have to give out credit card details and these can be accessed by Internet hackers, some shops don't have a website that sells goods some have a website that you can browse and find your goods then you have to go to the shop to buy it. Out of town shopping centres are too far away so its not practical to go all that way just to buy 1 top, and you can see by my evidence of Bluewater not harming smaller shops business that small shopping centres are coping fine and are not losing business to Bluewater. Sunbury Cross is surviving well and expanding recently McDonalds opened a new store there and none of the existing stores have shut-down due to lack of business. Sunbury Cross is used by people in the local community and by people using the main roads either side of it. Geography Coursework Adam Burt
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