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Tourism.In this report I will introduce Lancaster and investigate its strengths and weaknesses, also analyse its potential development.

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Introduction

Strengths and Weaknesses of Lancaster 1. Terms of reference * In this report I will introduce Lancaster and investigate its strengths and weaknesses, also analyse its potential development. 2. Procedure * The information I will be using is from the Internet and books. * I have also asked some people who live in Lancaster. 3. Findings 3.1 Location * Lancaster located in the north west of England. The City of Lancaster is situated in the County of Lancashire, England within the British Isles. It is approximately half way between London and Edinburgh. * It is near the Yorkshire Dales National Park and the Lake District National Park, which are famous place of interest for traveling. Lancaster is situated in one of the most beautiful parts of England. With the Lake District, the Yorkshire Dales, Morecambe and Morecambe Bay and the Trough of Bowland all within half an hours driving, Lancaster makes an ideal touring base. (www.lancasterukonline.net) 3.2 Transport links * You can take a train or a coach from Lancaster to many cities. ...read more.

Middle

* The centrepiece of the quay is the former Custom House of 1765 designed by Richard Gillow, who was also famous as one of the family of fine cabinet markers. Their work is much sought after today. The Custom House was carefully restored and opened in 1985 as Lancaster's Maritime Museum. The Museum was expanded in 1987 into the adjacent warehouse, ( www.lancasterukonline.net). 3.6 Sporting The main aim of this area of work is 'to develop, improve and enhance sporting opportunities from foundation through to excellence'. Within this post, close work is done with organizations such as Sports England and Sports UK to ensure that all programmers reflect national and regional developments. As well as this, work is done in partnership with Lancashire Sport so as to co-ordinate the local delivery of the County "Active Sports" programmer. Great encouragement and support is given to new sports clubs and local sports facilities. The development of new sporting facilities is also highly supported, across all sectors, to improve access, provision and to raise standards. ...read more.

Conclusion

To sum up, in spite of Lancaster has some points that need to be amended, it is still a attractive tourist destination for both national and international visitors to have a wonderful leisure, especially for those visitors who are particular interested in natural landscape. 5 Strengths and Weaknesses The strengths of Lancaster should be mentioned, the famous landscape of Lancaster is The University of Lancaster, Lancaster castle, and Lancaster Canal. The weaknesses of Lancaster are that, the man-made attractions are not many enough, and the transports are not convincing for the visitors, and the weather is not good here. 6 Recommendation Lancaster city is quite nice. Lancaster city council is preparing the Lancaster district local plan. Once finished and adopted it will be the first local plan to apply to the whole of Lancaster district, and Lancaster city council is always keen to improve its services, such like the hotels, restaurants, and transportation. The government or city council should pay more attention on the attractions; create more man-made attractions or Leisure Park for the every age of people. ...read more.

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