• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of charity adverts.

Extracts from this document...


John Mason Media Studies: Analysis of charity adverts For this task we had to look at a range of adverts from a well known charity, Barnardo's. We had to look at their range of adverts for our case study and discuss why it was chosen and if it is successful, to find this out we looked at visual images, text and the strategies used. Barnardo's stopped running homes for orphans over 30 years ago, but still their work today is based on the same set of values that Barnardo's was founded on in 1866. Since then the services they provide have changed and they will continue to do so, but their main aim is to help children and young people in the greatest need, and that has stayed the same. What concerns them the most is children today and their future. Barnardo's works with the most vulnerable children and young people, helping them transform their lives and fulfil their potential. Bernardo's are the UK's largest children's charity, supporting 100,000 children and their families through more than 300 projects in England, Northern Ireland, Scotland and Wales. They also believe that the lives of all children should be free from poverty, abuse and discrimination. When people think of Barnardos they think of orphanages and Dr. ...read more.


The use of the child is also powerful and grabs your attention and you wonder what must have happened to drive this child to suicide? And that I think is the purpose of him, to grab attention of the audience so they read more about Barnardos, it makes it a hard hitting advertisement. The camera angle used in this advert is a long shot that is a high angled shot, and, so we are looking down on the child. This type of shot is used to create a feeling of power to the audience. Now in the advert I believe the camera angle is used so the audience feel in power to help stop this incident by helping Barnardo's, but it could also have been used to show that the child is small and helpless and innocent- the child's vulnerability . I think that a long shot has been used so that the audience can see the child and his surroundings so they can get a sense of what's happening. The colours of the child's clothing also have some connotations with them: Yellow (Child's T-Shirt) can be seen as delicate, brightness, flowers- a sense of innocence, white (Child's shorts) can represent innocence, purity and fragile blackness (The dark background colours) ...read more.


I personally found this advert quite disturbing seeing a child of 10 about to kill himself, but as we studied it further I began to see that it was very effective in its role to shock and inform and I began to understand that it was necessary and did its job well. After looking at the advert and others like it in great detail I would say that this advert is very successful at getting across its message. Its use of disturbing and shocking pictures and images hits home very hard and are very emotional and hard hitting. The idea of helping children affected by bad childhoods grow away from all of that hate and isolation and making them feel happy and loved is shown greatly in this, as none of us want to see a child, never mind a man commit suicide, and this I thought was effective. It helps the audience see what Barnardo's do for children all over England and how it helps children with their problems before anything serious happens to them and all is lost. As I have I said I think it is a very effective emotive advert that makes people see and understand what Barnardos do for the community and its children and understand how they can help others who are worse off than themselves. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Child Development section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Child Development essays

  1. How and how effectively does Dannie Abse end 'Ash on a Young Man's Sleeve'?

    He realises he is no longer able to upkeep his false optimism and simply pours out all of his negative emotions. All of his thoughts and beliefs on the outside world that has broken into his childhood were released in a cluster of metaphors, symbolising aspects of war, death and various other negativities that enclose him.

  2. Childhood and Innocence

    For this assignment I read a story about the conflicting relationship between a child and his parental ghosts.

  1. The main aim of this paper is to compare and contrast parental rights and ...

    The father submitted that because the respondent had seduced his daughter, he had been deprived of her services. Skinner, C.J. held that the plaintiff father was entitled to recover damages for the loss of services for there was proof that her pregnancy had prevented her from continuing to cook and wash for the family as she had done before.

  2. The Emotionally Intelligent Team

    Nadler, Hackman, and Lawler (1979) state that the quality of interpersonal relationships among group members is often poor because people fall into patterns of competitiveness, conflict, and hostility. They comment that group members rarely support or help one another as difficult ideas and issues are resolved.

  1. "Draw up a job advert for the post of the Disaster Preparedness and Mitgation ...

    1.1.3 Facilitate community participation and cooperation particularly with project & institutional partners & peers. Emergency Response 1.1.4 In collaboration with senior country office staff, review, revise & institutionalize the emergency response strategy including procedures, (including rapid response), systems, structure, shadow job descriptions & delegated authorities, dedicated & commandeered resource, trigger points, critical standby periods, contingencies, training & refresher training.

  2. Illustrate in Which Ways the Barnardo's Advertising Campaign was Successful

    Dark, dull colours are used outside of the child, dirty terracotta tiles, dirty, grey walls, yet a white nappy and pale child. This again brings the baby into view. The age of the child is told as an age much older then the child obviously is, which emphasises that a

  1. "The use of innocence in literature is never innocent" How far do you agree ...

    have experienced the western world towards the traditional India : "And there they were, the Foreign Returnees, in wash'n'wear suits and rainbow sunglasses. (...) With love and a lick of shame that their families were so... so... gawkish. Look at the way they dressed!

  2. Article Analysis

    Health care organizations continue to place a greater demand on health care professionals while often working with limited resources. In a recent study focused on determining if there was a current or impending shortage of nurses in care settings throughout the United States, 81% of the 178 hospitals sampled indicated

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work