Analysing Qualitative Interviews

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Analysing Qualitative Interviews

The piece of data I am looking at is an extract from an observational report on a match between West Ham United and Millwall. The extract explores the way the crowd are dealt with, and how they respond to the police presence.

The way to analyse this sort of data is by using qualitative analysis. “Qualitative analysis of data involves the non-numerical organisation of data in order to discover patterns, themes, forms and qualities found in interviews”(Adri Labuschagne, the Qualitative report 2003). To analyse the data you must create a table of common themes that occur during the extract.

 

The above were the results recorded for the question, ‘Which actions of football supporters might result in fear of crime at a football match’. The important factor with qualitative research is that “categories are added to reflect as many of the nuances in the data as possible, rather than reducing them to a few numerical codes” (Pope, Ziebland, and Mays; Qualitative research 2000). Unlike quantitative data, qualitative data uses all the answers given. This results in more detailed answers rather than a list of cold figures. As Miles writes “Words are fatter than numbers and usually have multiple meanings” (Miles, M.B. and Huberman, A.M 1994)

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In the above table the results show the three main fears of football supporters. However, the results show what one person’s fears are. The extract couldn’t be used as conclusive data as it is only one persons view. This is where quantitative research can be considered a better form of analysis. When using quantitative approaches its easier to obtain lots of peoples views. Questions are short and answers tend to be one word. It becomes easy to make a results table and conclude the results.

The extract that I’m viewing does suffer from one hugely important issue; ...

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